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8/17/2019 Taller Innov Mtto Imprimir

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G*,%+.*+%/# >*HDespu!s de la desagregación de su negocio de infraestructura, una

empresa de telecomunicaciones puede agudizar su enfoque en la marca y

la segmentaci"n de clientes y servicios. Las relaciones con los clientes

constituyen su principal activo y su actividad principal. Al concentrarse en

los clientes y aumentar la cuota de la cartera con los suscriptores actuales,se pueden aprovechar inversiones realizadas en los #ltimos adquiriendo y

reteniendo clientes. Una de las primera compa$%as de telecomunicaciones

m"viles en perseguir la separaci"n estrat!gica fue Bharti Airtel, ahora es

una de las empresas de telecomunicaciones l%der en la India. Esta

externalizó operaciones de redes a Ericsson y Nokia Siemens Networks einfraestructura de IT a IBM, permitiendo a la compa$%a centrarse en sus

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