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Talent Pool Landscape Study Sofia (Bulgaria)

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Page 1: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Talent Pool Landscape Study Sofia (Bulgaria)

Page 2: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

2

CONTENTS

• Geographical Location

• Employment Ecosystem

• Talent Availability (Graduate Pool)

• Talent Availability (Experienced Pool)

• Ease of hiring talent

• Salary Expectations

Page 3: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Objective

Our Solution

OutcomeThis report provides market information

about the language resources pool across

above 4 job roles across in Sofi city

proximity that enable business stakeholder

to align and finalize hiring decisions

To study and benchmark market information about

various language resources in the geographic

location of Sofia in Bulgaria, Employment

Ecosystem, Graduate/Experienced talent pool

availability, ease of hiring talent, salary

expectations.

▪ Roles: Digital Marketing, Content

Operations, Customer Support, Technical

Support

▪ Languages: German, French, Dutch,

Swedish, Norwegian, Finnish, Danish, Arabic

❑ Availability of language resources from different

market players in IT & BPO

❑ Hiring and related insights specific to target roles

and practices

Use a combination of primary and secondary

research sources along with our proprietary

talent research intelligence to validate Language

Resource market information. This will be for

client target locations to initiate/setup new

IT/BPO process

Scope & Objective of the research engagementScope & Objective of the Research Engagement

Page 4: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

4

BULGARIA & SOFIA : AN OVERVIEW

Sofia

1.37 MillionPopulation

~40,000IT Pool

BPO Pool

As of 2018

~11,000 studentsenrolled at Sofia’suniversities inareas connectedwith the IT sector.

7.13 MillionPopulation

~45,000IT Pool

~30,000BPO Pool

As of 2018

~22,000 studentsenrolled at Bulgaria’suniversities in areasconnected with theIT sector.

Bulgaria Sofia

50% of the secondary students study a 2nd Foreign Language

44.6% of the workforce in the technology sector are women

3rd City in Europe in number of start-ups, 90% of them in ICT Sector

Strategic geographical location: crossroad between Europe, Asia & Africa

ICT was the fastest growing sector with a growth of 21.8% in 2016 compared to 2012.

~35,000

Page 5: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

5

BulgariaSofia

Serbia

Greece

Macedonia

Romania

Turkey

Black

Sea

Insights in relation to availability of experienced language resources from nearby bordering

countries

(~1,00,000 ITBPO)

(~10,000 ITBPO)

(~20,000 ITBPO)

(~90,000 ITBPO)

(~9,000 ITBPO)

Talent mobility ~10%Talent

mobility

<2%

Talent mobility

~10%

Talent mobility5%~6%

Talent mobility<2%

Bulgaria’s ranking 44th in the GTCI sample of 109 countries, 80th talent attraction rank with better results in labour and vocational skills as

per global talent competitiveness Index (GTCI). Market demand for BPO/IT role with impact of nearshore/offshore decision, EE countries

attracts more neighbouring countries talent. Bulgaria market demand more skilled talent for BPO and IT after matured markets like

Poland, Romania and Hungary

“Romania has potential target

talent market to tap across all

roles than any other neighbouring

countries. Turkey, Greece, Serbia

and Macedonia have concentrated

more of customer support talent

than matured technical / digital

skills”.

Source: Presidency of the Republic of Turkey Investment Office, TUBISAD - Turkish Informatics Industry Association, Outsourcing Destinations, Outsourcing Romania, Invest

Romania, MASIT - Macedonian Chamber of Information and Communication, Invest Macedonia, Greek Industry Association of Communications and Technology, Serbia Investment and

Export Promotion Agency (SIEPA)

Availability of Experienced Language Resources from Nearby Bordering Countries

Page 6: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

6

BulgariaSofia

Serbia

Greece

Macedonia

Romania

Turkey

Black Sea

✓ English✓ French ✓ Italian

✓ English✓ Albanian✓ Turkish✓ Romani

✓ English✓ Hungarian✓ Italian✓ French

✓ English✓ Arabic✓ Kurmanji (Northern Kurdish)✓ Zazaki (Zaza language)✓ German✓ French

✓ English✓ Hungarian✓ Slovak✓ Rusyn✓ Croatian✓ Bulgarian✓ Montenegrin

✓ German✓ Spanish

✓ Serbian✓ Bosnian✓ Aromanian

✓ Spanish✓ Russian✓ German

✓ Bosnian✓ Romani✓ Albanian✓ Vlach✓ Bunjevac✓ German✓ French

▪ English has been common language in allthe countries apart from native/nationallanguage

▪ German and French are the high demandlanguage in Bulgaria as well as all of itsneighbouring countries. Major companiesare looking for many German and Frenchlanguage resources for their back officesupport services. The next high demandlanguages are Russian and Spain

▪ 90% of the outsourcing work/ contracts aresupported to local/regional customerswhich are mainly driven by regionalcommon language or local native languages.

▪ Most of the language related outsourcedwork are done for generic back officeservices which includes FAO, HRO, Sales &marketing, Contact centers and technicalsupport services towards IT hardware andsoftware

Other Insights

Major Language availability

Major Language availability

Major Language availability

Major Language availability

Major Language availability

Approx Talent availability (Target Language & Skill)

~8,000

Approx Talent availability(Target Language & Skill)

~1,500

Approx Talent availability(Target Language & Skill)

~1,500 Approx Talent availability(Target Language & Skill)

~4,000

Approx Talent availability (Target Language & Skill)

~3,500 Source: Presidency of the Republic of Turkey Investment Office, TUBISAD - Turkish Informatics Industry Association, Outsourcing Destinations, Outsourcing Romania, Invest Romania, MASIT - Macedonian Chamber of Information and Communication, Invest Macedonia, Greek Industry Association of Communications and Technology, Serbia Investment and Export Promotion Agency (SIEPA)

Available Language Professionals Neighbouring Countries

Page 7: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Less than 10 miles

10 – 20 miles

20 – 30 miles

30 – 50 miles

95% of the fresh graduate supply generated from 23 universities and 8 higher educational colleges/institutes within 10miles of Sofia proximity

Source: Sofia Guide, Wikipedia, uniRank (4ICU - 4 International Colleges & Universities), etc.

Proximity to Educational Institutions Providing Access to Graduate Pool

Universities• Sofia University "St. Kliment Ohridski"

• Medical University-Sofia

• National Academy of Music "Pancho Vladigerov"

• MT&M College

• New Bulgarian University

• VUZF University (Higher School of Insur & Fin)

• University of Structural Engineering and Architecture

• Higher School of Transport "Todor Kableshkov"

• University of Finance, Business and Entrepreneurship

• University of Library Studies and Information Tech

• University of Mining and Geology St Ivan Rilski

• National Sports Academy "Vasil Levski"

• High College of Telecommunications and Posts

• Academy of the Ministry of Interior

• University of National and World Economy

• Technical University

• University of Forestry

• National Academy of Arts

• Krastyo Sarafov National Academy

• University of Chemical Technology and Metallurgy

• Luben Groys Theatre College

• Imperial University of Philosophy and Theology

• Bulgarian Virtual University

• University of Architecture

• European Polytechnical University

College/Institute• Balkan Heritage Field School

• Sofia Theological Seminary

• HRC Culinary Academy

• Private Professional College Omega

• Business & Finance College - Sofia

• School of La Francophonie for A & mgmt

• American College of Sofia

• Military Academy Georgi Sava Rakovski

• International Business School, Bulgaria

Page 8: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Employment Ecosystem▪ Main employers, all sectors ▪ Total employed pool, all sectors ▪ Main employers, business services sector ▪ Total # of employees, business services sector ▪ Total number of business services centres (SSC, BPO, IT, R&D, etc.)

Page 9: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Engineering &

ManufacturingMedia &

Entertainment

Retail & Consumer Product

Goods

Airlines

Telecom

Banking

Oil & Gas

▪ Balkanstroy

▪ Kintex

▪ TEREM

▪ Yazaki

▪ Festo

▪ ABB

▪ Liebherr

▪ Siemens

▪ Hyundai

▪ Economedia

▪ Egmont Bulgaria

▪ Era

▪ Haemimont Games

▪ Heineken/Ariana

Brewery

▪ Carlsberg

▪ Coco Cola

▪ Domaine Boyar

▪ Edoardo Miroglio

▪ Bulgarian Agricultural and

Commercial Bank

▪ Bulgarian Development

Bank

▪ Bulgarian National Bank

▪ Bulgarian Postbank

▪ Central Cooperative Bank

▪ DSK Bank

▪ First Investment Bank

▪ Blizoo

▪ Mtel (Mobiltel)

▪ Neterra

▪ Telenor Bulgaria

▪ Vivacom

▪ Bulgarian

Energy

Holding

▪ Overgas

▪ Petrol AD

▪ Bulgaria Air

▪ Bulgarian

Air Charter

▪ Schneider Electric

▪ Great Wall

▪ Witte Automotive

▪ Grammer

▪ Lufthansa

Technik

▪ Magna

▪ Montupet

▪ Balcankar Record

▪ Texim Bank

▪ UniCredit

Bulbank

▪ Unionbank

▪ United

Bulgarian

Bank

Main employers: All Sectors

▪ SAP

▪ Telerik

▪ Musala Soft

▪ VMWare

▪ IBM

▪ Sutherland

▪ Cisco

▪ Fadata

▪ DXC

▪ HPE

▪ Sitel

▪ Sofica Group

▪ Bulpros

▪ Sirma ICS AD

▪ CAD R&D Progress

▪ Kontrax

▪ Paysafe

▪ Conectys

▪ Call Point

▪ MM Solution

▪ 60K

▪ All Data Processing

▪ Telus International

Information Technology/

Software

▪ Chipita

▪ Kraft Foods

▪ Nestle

▪ Danone

Note: Main employers are based on the total employee size / key contribution to the local economy

Engineering & Manufacturing: It includes hardware manufacturing facilities for automotive, engineering, power, defence, aerospace, consumer electronics, auto ancillaries, etc. Banking: It includes local and MNC

banking sectors, financial and insurance services players, stock exchange /any monetary administration units. IT/Software: It includes information technology services companies, Shared services centers/global in-

house centers, ICT relevant R&D centers, BPO services. Telecom: It includes telecom network service players and mobile operators. Oil &Gas: It includes any upstream, downstream and mid stream players across

oil & gas industries.Media & Entertainment: It includes digital and print media, television/cable operators, Dish/Internet TV, gaming industries. Airlines: It includes local and international airline service providers

Source: Bulgarian Chamber of Commerce and Industry (BCCI), Executive Agency for Promotion of Small and Medium Sized Enterprises, Wikipedia, etc.

Main Employers Across Major Employment Sectors

Page 10: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Engineering & Manufacturing: It includes hardware manufacturing facilities for automotive, engineering, power, defence, aerospace, consumer electronics, auto ancillaries, etc. Banking: It includes local and MNC

banking sectors, financial and insurance services players, stock exchange /any monetary administration units. IT/Software: It includes information technology services companies, Shared services centers/global in-

house centers, ICT relevant R&D centers, BPO services. Telecom: It includes telecom network service players and mobile operators. Oil &Gas: It includes any upstream, downstream and mid stream players across

oil & gas industries Media & Entertainment: It includes digital and print media, television/cable operators, Dish/Internet TV, gaming industries. Airlines: It includes local and international airline service providers

Others: It includes constructions, public administration, real estate, mining and quarrying, education, human health and social work, agriculture, etc

Globalization and Nearshoring impacts ITBPO services industry stands out top 5 employment sector in Sofia/Bulgaria which attracts more skill talent with attractive

salary/compensation. Also BFSI, Telecom and Media & Entertainment employment increased in the last 5yrs in Bulgaria apart from traditional sectors

Source: Sofia Investment Agency, Eurostat, National Employment Agency etc.

Total Employed Pool Across Major Sectors

Page 11: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Type Centers Definitions No of Centers Examples (Non Exhaustive)

Information

Technology

Outsourcing (ITO)

Any services companies it offers IT services like application development maintenance, system integration services, package implementation, IT infrastructure support, product engineering services and digital technology services to local/global customers

~200

AtosDXCLuxsoftTelerikEPAMDreamix

Business Process

Outsourcing (BPO)

Any services companies offers majorly on business support services like F&A, Contact centers, HRO, Supply chain operations, sales and marketing services and other back office operations

~400

ConcentrixExl ServicesSutherlandConversysTelus

Shared Service Centers (SSC)

Its an global/regional delivery center which serve IT services or Business support services to their parent organization / its own subsidiaries. It also known as Global in-house centers / Captive centers

~60

AIGCoco ColaCargillHP EnterpriseAES

Research & Development

(R&D)/Product Development

Centers

Any innovation hubs, research centers, product development centers related to information technology, software, IT hardware, Digital technology, Telecom , industrial automation and electronics research or product development centers (Not considered any non- ICT ecosystems)

~40

SAP LabsVMWareCiscoDynamo SoftwareChaos Group

Source: Sofia Investment Agency, Eurostat, National Employment Agency, etc.

Total Number of Business Services Centres (ITO, BPO, SSC and R&D /

Product Development)

Page 12: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

R&

D/

Pro

du

ct

Ba

se

dB

PO

Pla

ye

rsS

ha

red

Se

rvic

e

ce

nte

rs

IT S

erv

ice

(ITO

)

~30,000 HC

~1,500 HC

~10,000 HC

~28,500

Approximate talent pool across business services sector like ITO, BPO, Shared Services Center and R&D/Product development centers

BPO and Shared Service centers/GICs setup continue to grow at Sofia for various back office operations for local/eastern europe regional

market need with availability of good European languages. Majorly Contact cener/Customer care, Finance support and HR services are

trending at Sofia.

Source: Sofia Investment Agency, Eurostat, National Employment Agency, etc.

Main employers by business services sector (ITO, BPO, SSC and R&D / Product

Development)

Page 13: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

❖ Number of enterprises in the BPO sector reached 20% of total companies in Sofia. Bulgaria with its 45 000 people in the IT

sector and with 600% growth is the IT Hub of the Balkans

❖ The Bulgarian IT sector is one of the most dynamic sectors of the country’s economy with an average annual growth of 17%

since 2007 and in 2017 generated 2.4% of the GDP

❖ Bulgaria’s BPO sector remains the leading segment with a share of 53% of the total turnover of the outsourcing industry in

2017. The ITO sector accounts for 47% of the sector turnover but stands out with the higher profitability. HRO and FAO

segments are also growing with great potential for growth in the future under BPO sector

Source: Export.gov, National statistical institute, Ministry of Transport and IT, Bulgarian Association of Software Companies (BASSCOM), Outsourcing Association, Bulgarian

Association of Information Technologies, etc.

Total Number of Employees in Business Services Sector (ITO & BPO)

Page 14: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Talent Availability (Graduate Pool)▪ Number of universities/relevant education institutions▪ Total number of graduates▪ Number of graduates in Digital Marketing, Business, IT and Mgmt▪ Number of language graduates

Page 15: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

15

There is significant rise in demand in Bulgaria and nearby matured market like

Romania, Poland and Hungary for language based job role with better

compensation opportunities, which impacts the raise in number for people learning

a foreign language.

▪ More than 80% secondary schools in the country (Bulgaria), which offer intensive

English, German, Spanish, French or Russian languages

▪ Native Bulgarians will find it easy to learn German, when compared to English, as

both German and Bulgarian are from same language clusters (Slavic Language)

▪ The number of Bulgarians interested in more exotic languages, such as Korean,

Mandarin or Japanese, is on the rise.

No of Universities in Sofia (within 30kms)

No of study Centers offers language with IT curriculum in Sofia

Number of Graduate talent supply from Sofia YoY

24

18

“From the overall graduate talent supply of 26,000-28,000,

there will be about 35%-40% of population know one or

multiple languages among target list. In this German, French

and Spanish are the highest. Their mainstream mode of study

is through English where more than 90% of them choose to

study in English”27,000

Fore

ign

Lan

guag

e

Sch

oo

ls

Foreign Language Talent Supply Generated by Language Schools in Bulgaria/Sofia

Total Number of Students Enrolled every year in Sofia Universities1,10,000

Source: Ministry of Education,, Invest Bulgaria Agency, Bulgarian Association of Software Companies (BASSCOM), etc.

Number of Universities/Relevant Education Institutions & Graduate Supply - Sofia

Page 16: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

16

Graduate Talent Supply (YoY) Sofia Bulgaria

Total number of graduates 26,000~28,000 ~60,000

Number of graduates in Business Management & Administration 3,000~5,000 ~16,000

Number of graduates in Engineering & Engineering trades ~2,000 ~5,000

Number of graduates in ICT 1,000~1,500 ~2,500

Number of graduates in Foreign Languages ~800 ~1,500

Others Graduates: Economics, Arts & Science, Mathematics, etc ~17,700 ~35,000

Less than 10% of the business & administration graduates are studying digital marketing curriculum as part of their sales & marketing

academic syllabus and those are the graduates opt to pursue digital marketing career as its trending globally as part of digital transformation.

Business Management and Administration: Any relevant business management degree in finance, HR, sales & marketing, general

business management, strategic business, etc

Engineering & Engineering trades: Any non ICT streams like Mechanical engineering, Chemical, Electrical, Bio-Technology, Nuclear,

Power, etc

ICT graduates: Graduating ICT relevant fields like information technology, Software, IT hardware, Telecom and Networking, etc

Foreign languages: Graduating specific to any foreign languages which includes German, French, Russian, Spanish, Arabic, Mandarin,

Korean, etcSource: Ministry of Education, Invest Bulgaria Agency, Bulgarian Association of Software Companies (BASSCOM), etc.

Number of graduates in Digital Marketing, Business, IT and Management

Page 17: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

17

Number of language graduates supply from Sofia

Language graduate talent supply : 14,000~15,000

Graduates in foreign language – Graduating specific to any foreign languages which

includes German, French, Russian, Spanish, Arabic, Mandarin, Korean, etc in 2-3yrs of

course curriculum

Other graduates with language proficiency: Graduates from engineering,

economics, ICT, management, arts & science, etc cum with native/bi lingual in one or

multiple foreign language or with certifications done who manage to speak/read/write. It

exclude local /regional EE countries national languages and English

Foreign LanguageApprox Graduate

Talent Supply*

Russian ~6,000

Germany ~5,400

French ~4,500

Spanish ~3,000

Italian ~2,200

Japanese ~1,000

Others** ~7,000

*Above numbers includes talent mix who knows multiple

languages

**Others: Norwegian, Dutch, Danish, Portuguese,

Arabic, Swedish, Latin, Finnish, etcSource: Invest Bulgaria Agency, Bulgarian Association of Software Companies (BASSCOM), etc.

Page 18: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Talent Availability (Experienced Pool)▪ Talent availability (experienced pool) broken down across 4 clearly defined job

descriptions - Digital Marketing, Content Operations, Customer Support, Technical Support

▪ Further broken down per role by in-scope languages (French, German, Swedish, Norwegian, Danish, Dutch, Finnish, Arabic)

Page 19: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Talent Availability (Experienced Pool) Broken Down Across 4 Clearly Defined Job Descriptions -

Digital Marketing, Content Operations, Technical support and Customer Support

Role Role DescriptionsInstalled

Talent

Digital

marketing

Bid and Keyword Management. Analysis of Cost Per Click, Conversion Data and Ad Expenditure WITH THE

OBJECTIVE of developing, monitoring and improving digital campaigns

Digital campaign optimization for different platforms; Report Creation and analysis in support of ad optimization

strategies; Management of Keywords packs, bids and ad budgets WITH THE OBJECTIVE of improving campaign ROI

and increasing customer revenue

2,500~3,000

Content

operations

Review flagged content and enforce community standards as per policy and guidelines WITH THE OBJECTIVE OF

improving platform health and user safety

Triage enquiries and escalations from multiple sources, reviewing the content and allocating issues to the correct area for

resolution. Communicating with original source of the outcome of the investigation WITH THE OBJECTIVE OF

supporting clients, improving platform health and user safety

3,000~4,000

Technical

support

Respond to customer issues across multiple communication channels (voice, chat, email, VC) in a helpful, timely, and

empathetic manner WITH THE OBJECTIVE OF identifying new issues, resolving ongoing concerns and increasing

customer satisfaction

Resolve technical queries and troubleshooting for hardware, ad platforms across consumers, B2B clients, partners and

internal clients WITH THE OBJECTIVE OF identifying new issues, resolving ongoing concerns and increasing customer

satisfaction

4,000~5,000

Customer

Support

Fluency in the Supported Language plus the ability to read, write, comprehend and have conversations in English

• 2+ years of customer interaction experience via customer support or sales

• Experience working in a B2B environment and active use of Digital/Internet and CRM systems

• Experience working in a multi-channel support environment supporting digital products"

7,000~8,000

Total Installed Pool 16,500~20,000

Customer support and Technical support demand will continue to grow in Sofia with new outsourcing contracts from local

customers has increased in the past 18 months. Demand and revenue potential in Digital marketing ticket size is slowly

growing with in the market, but matured talent ecosystem is still a challenge

Source: Hirexa Analysis, Primary and secondary sources from Bulgaria & Sofia, etc.

Page 20: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Further Broken Down Per Role by In-scope Languages (French, German,

Swedish, Norwegian, Danish, Dutch, Finnish, Arabic)

German French Dutch Swedish Norwegian Finnish Danish ArabicTotal Pool by

Skill

Digital

Marketing 200~300 150~200 30~50 30~50 <20 <20 30~50 30~50 550~650

Content

Operations500~600 300~400 50~80 50~80 <20 <20 <20 30~50 1000~1300

Customer

Support1,200~1,500 600~800 50~80 50~80 30~50 <20 30~50 30~50 2400~2600

Technical

Support1,000~1,200 400~600 50~80 50~80 30~50 <20 30~50 30~50 1900~2200

Total Pool

by

Language

3500~3800 1800~2200 250~350 200~300 50~100 50~100 50~100 100~150 6500~7500

~7,000 installed talent market for target roles across languages with major contribution of 37% and 31% from customer support and

technical support respectively. 72% of these target pool are having native/bi lingual language proficiency in German and French,

other languages are limited

Source: Hirexa Analysis, Primary and secondary sources from Bulgaria & Sofia, etc.

Page 21: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Ease of hiring talent ▪ Display a grid showing relative ease (easy, medium, hard) to

hire talent (increments: 5, 10, 25, 50 FTEs) within 3 months

Page 22: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

22

Digital

Marketing

Content

Operations

Customer

Support

Technical

Support

Easy Medium HardEase of Hiring to hire talent (Increments: 5, 10, 25, 50 FTEs) within 3 Months

Ease of Hiring for Entry Level Resources (1-3yrs) Across Target Roles with Language Proficiency

German French Dutch Swedish Norwegian Finnish Danish Arabic

Based on the talent availability, German and French are the language resources are feasible to attract incremental 25 hires. At long

run, Industry collaboration with large university can yield more targeted entry level talent supply to plant in assembly line with train and

deploy model

Source: Hirexa Analysis, Primary and secondary sources from Bulgaria & Sofia, etc.

Page 23: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Salary Expectations

▪Market average salary for entry-level professionals (i.e., experience level of 1-3 years) for native language delivery for in-scope roles

▪Bonus percentage needed to be paid to attract in- scope languages

Page 24: Talent Pool Landscape Study Sofia (Bulgaria) Talent Landscape...BULGARIA & SOFIA : AN OVERVIEW Sofia Population 1.37 Million IT Pool ~40,000 BPO Pool As of 2018 ~11,000 students enrolled

Market average salary for entry-level professionals

(Experience level of 1-3 years) for native language delivery for in-scope roles

Skill AreasSalary Per Month 1-3yrs (in Euro’s)

Digital Marketing 1,400~1,700

Content Operations 1,000~1,250

Customer Support 900~1,200

Technical Support 1,100~1,300

IT salary dynamics in Sofia was quite close to the average tendencies for IT/BPO based on local living standards, real estate

cost, etc. Salaries for Sofia based above target roles are viewed as lower than in many other neighbouring IT outsourcing

destinations like Romania and Ukraine.

The average salary increase in BPO sector was 10~12% in 2016/17 in Bulgaria and by 22% in Sofia.

The annual survey of the Bulgarian Association of Software Companies (BASSCOM) shows that the average wage in the sector

is four times higher than the country average.

Above mentioned salary numbers may go upto 35% if target role goes to more of technical development across Digital marketing

and Content operation roles in digital transformation area

Source: Hirexa Analysis, Primary and secondary sources from Bulgaria & Sofia, etc.

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Bonus & Perks - Needed to be paid to Attract In-scope Languages

❖ As per labour law of Bulgaria, legal standard of working timings is 40 hours per week with 5 working days in a week. In case of additional working

hours/shifts or client based/ individual performance linked bonuses are additional to the salary offered

❖ Few BPO and IT services companies have mandate with 20 days paid leave and with 9 public holidays

❖ Work From Home or Flexible Working options are provided for diversity pool which helps women employees to continue working

Skill AreasBonus Per Month 1-3yrs (in Euro’s)

Digital Marketing 140~180

Content Operation 40~60

Customer Support 15~20

Technical Support 20~30

Source: Hirexa Digital Analysis, Primary and secondary sources from Bulgaria & Sofia, etc.

Employee Benefits:

• Free Lunch or Snacks

• Employee Assistance Program

• Gym Membership

• Company Car

Professional Support:

• Diversity Program

• Job Training & Tuition

• Apprenticeship Program

Family & Parenting:

• Work From Home

• Maternity & Paternity Leave

• Childcare

• Reduced or Flexible Hours

• Unpaid Extended Leave

Insurance, Health & Wellness:

• Health Care & Insurance

• Life Insurance

• Disability Insurance

• Dental Insurance

• Vision Insurance

“Scandinavian languages like Swedish, Norwegian, Finnish and Danish are in high demand in the CEE countries for any language supports. Theselanguage resources are attracted with 25%~45% higher than market salary and additional bonuses in Sofia. Pure play global BPO servicescompanies are attracted with 2X-4X of additional bonuses for the language specific roles. These resources are highly versatile as Poland, Hungary,Romania and Czech have more demand with potential career opportunities than in Sofia”.

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Thank You for your time.

If you need more details, please reach out to us.

[email protected]

+44–203–8652540