Talent branding is an art and science of Sourcing, attracting and retaining

the top talent.

Why Talent Branding is the Secret Ingredient?

People has access of information through technology

75% of professionals search for the information related to employer before they even apply for the job.

Brand Awareness - Feedbacks

What is your EVP (Employer Value Proposition)?

Salary.

Job Security.

Work life balance.

Pleasant working atmosphere.

Financial Health

Employee engagement on Social channels.

3 ways to plan your Employer Branding!

1. Research:

Internal research

a. Talk to your Leaders/Key groups.

b. Interviews with Executives, happy/unhappy.

c. Employee presence/interaction on social

d. Focus on why do they want to work, why do they want to quit, likes/dislikes.

External research

a. Who do you want to attract?

b. What are there expectations?

c. What is your competitor doing?

2. Communicate:

Internal communication

a. Employee onboarding/separation process?

b. Training materials available?

c. Journey of your intranet?

External communication

a. Journey of your Job offer page?b. Social Media interactions on LinkedIn, human

or bots?c. Consistency in Job Description across

channels ?d. Be a thought Leader, Share Content, Join

Groups and help spread your message

3. Tracking the performance

a. Employee retention rate?

b. What people talking about you?

c. Cost per hire

d. Track engagement rates of your employees on Social?

Mistakes to Avoid!

Don’t assume, talk to as many employees.

Focus on Negative employees.

Make the new employee journey as promised, don’t lie

Smoother process for job application

Thank you!