! Deborah Glynn ! Senior Talent Manager ! The Integer Group

! Leslie Harris ! Talent Manager ! The Integer Group

Talent Brand in Action: How To Incorporate Talent Brand Into Everything You Do

We know you’d rather at happy hour.

• Employment Branding

• Social Media

• Employee Ambassadors

• How YOU can do what we did

Employment BrandingTruth in Branding/Employment Identity

you, with us.

Social MediaBest Practices

Employee Ambassadors

How Can Do What We Did

YOU

Internal Analysis

• Strengths

• Demographics

• What do you do well

Resources

• Money

• Personnel

Identify champions and early adaptors to help you with your new approach

Where To Begin...

Action Plan

• Branding

• Social Media

• Employee Ambassadors

Action Plan/Branding

• Bite Size Pieces

• Use Current Materials

• Marketing/PR Dept

• Internships

• Art Schools

Action Plan/Social Media• Amp YOURS and THEIR profile

• Voice - identify key people and guidelines for posting.

• No emoticons

• No religious or political postings

• Laugh only at ourselves

• No foul language

• Add value to the conversation

• Don’t talk just to talk

• Business Casual

• Positive

• “We” not “I”

• No ranting

Action Plan/Brainstorm Content Ideas

• Blend of stock and flow

• HootSuite (push out content)

• Tweetdeck (monitor)

• Consolidate accounts

• Build employment pages

• Interviewing tips for HR

• Industry specific news

• Highlights of company culture

• Location news/City

• Facebook photo contest

• Award wins

• Funny things in the office

• Employee profile

Action Plan/Employee Ambassadors

• Talk to hiring managers

• Lunch and Learn sessions

• Provide language to make it easy for them

• Fun contests

• Employee referral incentives

Questions?(Don’t shy.)