taj: the road ahead€¦ · · 2017-04-05tea in india is ‘chai’, ... brooke bond, society...
TRANSCRIPT
Published by ITP Publishing India
IN A FRANK INTERVIEW, TAJ HOTELS PALACES RESORTS SAFARIS’ MD AND CEO, RAKESH SARNA, EXPLAINS HOW THE NEW BRAND ARCHITECTURE REALIGNS TAJ’S
VISION OF BUILDING A GLOBALLY REPUTABLE CHAIN OF WORLD-CLASS HOTELS.
TAJ: THE ROAD AHEAD
www.hotelierindia.com
Volume 9 | Issue 3 | April 2017 | `50
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OPS & SERVICES F&B - TEA
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A cup of tea is a mandatory morning rou-
tine for most people. And it is the first
thing they reach out to when they are
travelling to get the perfect start to their
day. Naturally then, tea has come to oc-
cupy an important part of the hospitality business with
both hoteliers and tea vendors realising that it has tran-
scended from being just a drink to a lifestyle choice.
Hotels use a comprehensive mix of traditional first
flush Darjeeling and Assam teas along with other
popular varieties like Earl Grey and English Breakfast.
“However, looking at the trend of moving towards
healthy eating we also offer a wide variety of tisanes
and flowering tea. Jasmine pearl tea is extensively
used in our Asian restaurant as an accompaniment
with food. Homemade green tea ice cream is a favour-
ite amongst guests,” said Ashish Neha, F&B director at
JW Marriott Kolkata.
Looking at the rise in demand for curated tea experi-
ences, the tea selection at Park Hyatt Hyderabad’s The
Living Room is undergoing an overhaul. “Our soon-to-
be launched tea selection will host some of the finest
choices of boutique estates. From herbal, black, re-
gional, green to Oolong, the range will cater to every
tea aficionado. Be it intimate conversations, or crucial
business decisions; the famous Irani Chai is a favourite
accompaniment,” said Mohit Malhotra, executive assis-
tant manager, F&B, Park Hyatt Hyderabad.
Tea drinking culture in India is not new and hence
there is a huge demand of good quality Assam and
Darjeeling Tea for amongst connoisseurs. However, the
most popular cuppa still remains home-style ready-
made tea with milk that more often than not is pre-
pared with the CTC variety.
Fortunately, since India is one of the largest produc-
ers of tea in the world, good quality tea is widely avail-
able. However, ironically, most Indians do not know the
value of premium tea and prefer the milky variety with
lot of sugar that dilutes the taste of this delicate brew.
“India is famous for its tea production, but if you give
Darjeeling tea or Assam tea to someone, they will not
With over 3,000 known varieties, tea is amongst the most popular hot brews consumed globally. From curated tea experiences to infusing it in food and beverages, chefs are getting increasingly imaginative with this ingredient
BY BINDU GOPAL RAO
THE CUP THAT CHEERS
Jyothish Vasu, manager operations, Tea Nest, Nature Resorts
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HOTELIER INDIA | APRIL 2017 | www.hotelierindia.com
OPS & SERVICES F&B - TEA
56 HOTELIER INDIA | APRIL 2017 | www.hotelierindia.com
be able to recognize the tea they are drinking. Darjeel-
ing tea is exotic world over, but people fail to appreci-
ate it in the country of its origin. The most favoured
tea in India is ‘Chai’, an indigenous preparation,” said
Snigdha Manchanda, India’s first certified tea somme-
lier and founder of TeaTrunk.com
WINDS OF CHANGE As consumers today seeking healthier and innovative
food alternatives, tea vendors and hoteliers alike are
exploring ways to use tea to help them in their pursuit.
Teamonk Global, for instance, has initiated a food
pairing initiative to allow people to discover newer nu-
ances of tea. “While mocktails and cocktails have syn-
ergies in the line of beverage creation, replacing water
with fortified green tea and white tea is being explored
globally. We have a nutritionist and a food innovator
onboard to help us reconnoitre tea beyond its scope
as a beverage,” said Ashok Mittal, CEO of the company.
Uzma Irfan, director, The Prestige Group and Found-
er, of Sublime House of Tea added that of late, the tea
market has been flourishing because of the awareness
spread about the benefits of green tea. “Slowly, con-
sumers are realizing that many other tea variants have
just as many health benefits, and there is an increased
demand for exotic flavours like Oolong and chamo-
mile. Industry chefs and mixologists generally prefer to
work with long leaf tea in preparing creative concoc-
tions, and consumers are showing a lot of interest after
we explain the teas to them,” she added.
A BIT OF THIS AND THATBlending is the word of the year when it comes to all
things tea. This translates to creative mergers of tea
with other herbs, spices and fruits for beverages; tea-
infused jams and desserts in food; and paying more
attention to using it in cocktails. Here the quality and
freshness of teas is of prime importance.
Tea Nest Nature Resorts in Coonoor serves organic
basil lemon tea, organic rosemary tea (all in house spe-
cialities) jasmine tea, chamomile tea, silver tip, golden
tip, lemon grass tea, tea nest blend tea as well as the
regular black tea. What’s more, it is probably the only
restaurant in the Nilgiris that offers tea-themed menus.
“Tea works well as meat tenderizer because of its
tannin content. Normal black tea contains maximum
tannin amongst as compared to other varieties,”
opined Jyothish Vasu, operations manager at Tea Nest
Nature Resorts. Their specially curated tea menu in-
cludes dishes like Flowery Orange Pekoe Organic Tea
Smoked Paneer Salad paired with Orange Pekoe Tea,
Orange Pekoe Tea Kettle Broth Soup, Green Tea Lem-
on Grass Sorbet and Tea Braised Paneer Brochette
paired with the House Special Organic rosemary tea.
That’s not all, the resort also pairs tea with food. So,
guests can have slices of yam or cottage cheese with
organic pickled tea leaves and herbs, paired with the
local brew (Singara estate tea), tea braised Spaghet-
ti Aglio e Olio paired with Frost tea and Tea Custard
topped with Chamomile Tea Compote paired with Nil-
giri black tea!
Tea can accentuate the fruitiness and smokiness in
certain foods without overpowering its other flavours.
“After wine, it is the next best choice for chefs to use
in their dishes. Apart from single estate teas, we have
an in-house R&D team that works on creating newer
blends, that hotels can include in their dishes,” said
Kaushal Dugar, CEO and founder, Teabox. He added
that his company does this by visiting tea gardens in
Darjeeling, Assam, the Nilgiri, Kangra, Sikkim and now
even Nepal, tasting and selecting select varieties and
vacuum packing it to retain its freshness before ship-
ping it to hotels and restaurants.
RISE OF SPECIALTY BRANDSWhile there are the big tea brands like Tata Tea, Tet-
ley, Brooke Bond, Society Tea, Wagh Bakri, Lipton, etc,
there has been an emergence of artisanal and spe-
cialty names in recent times. Organic India (P) Ltd. is
one of the leading multinational company in organic
and wellness category that produces tulsi tea range,
herbal supplements and packaged foods such as qui-
noa, ghee, chyawanprash, coconut oil, honey etc. Their
advanced processing methods and dehydration tech-
nologies ensure that the herbs retain their maximum
level of potency for the highest quality, most effective,
pure and natural.
AusumTea specialises in a range of signature, hand-
made and organic tea blends and tisanes (fruit infu-
Mohit Malhotra, executive assistant manager, F&B, Park Hyatt Hyderabad.
Mayura Rao and Medha Rao, founders of AusumTea.
Uzma Irfan
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1. AusumTea specialises in a range of signature, handmade and organic tea blends and tisanes.
OPS & SERVICES F&B - TEA
58 HOTELIER INDIA | APRIL 2017 | www.hotelierindia.com
sions) that are packed with a variety of herbs, fruit,
flowers and spices. “Our brews do not contain added
sugar and are preservative-free, with little or no caf-
feine. Currently, we have nine blends in our portfolio
and hope to add an equal number by this year-end.
We currently offer our blends as loose leaves and are
shortly diversifying into teabags,” said Mayura Rao and
Medha Rao, AusumTea’s founders.
MAKING THE RIGHT CHOICEWith the presence of so many tea vendors, choosing a
supplier who can assure consistent quality and quanti-
ty at the right price is crucial for hotels and restaurants.
Most hotels prefer working with national companies
rather than directly dealing with tea estate owners.
Neha explained that this was because the national
vendors are more accessible and could supply required
quantities at shorter notice. “Tea estate owners have
a minimum quantity requirement per variety, which is
not always viable if you are providing a vast selection,
as many varieties lose their freshness and aroma be-
yond a certain shelf life,” he added.
Rahul Gautam, assistant F&B manager, The Leela
Ambience Convention Hotel, Delhi explained that his
property opted for long term contracts as they believe
that, the longer the term a supplier provides to a busi-
ness, the better their understanding of hotel’s needs
and processes. This improves the service and makes
the procurement cycle more efficient.
WORKING WITH TEA SOMMELIERSJust like wine sommeliers, one can rub shoulders
with tea sommeliers at various F&B events in hotels as
brands leverage their vast knowledge to educate chefs
and end-customers about the finer nuances of tea and
the best way to appreciate it. A tea sommelier’s trained
palette is sensitive to the numerous flavour profiles of
tea and how to match it with different foods.
“We are not tea brokers, traders or resellers. As crafts-
men, we work directly with tea gardens, from where we
source the teas and craft our own unique blends. Hence,
our teas are differentiated from your regular supermar-
ket teas, even if they have the same name,” Manchanda
said, explaining the role of this new breed.
“We work with them to give guests an educative
session that focuses on tea history, medical advan-
tages and how to mix correct tea in light of the fact
that diverse teas having distinct temperature to ex-
tract their flavour. We do have tea estate walk where
we clarify about the climatic condition required for tea,
soil, elevation, the sort of tea plants developing in Nil-
giris and obviously we need our visitors to feel the tea
in total,” said Vasu.
The Sublime House of Tea, too, works closely with
Anamika Singh, a Delhi-based tea sommelier who
conducted several workshops for them. “We have also
worked with chefs to demonstrate how tea can be in-
corporated into cooking. The main purpose of Sublime
House of Tea was to educate people about tea as not
just a beverage, but also an art form. We achieved this
using multiple means, be it through workshops con-
ducted by industry veterans or through other forms of
content, including digital books on the Art of Tea, cre-
ated by a chef and sommelier,” added Irfan. Much as
tea tasting is a chemical science, most of it ultimately
comes down to the art of tea making. “In their journey,
Mayura Rao and Medha Rao leveraged the vast knowl-
edge from estates that they source from to help them
s understand the basic behaviour of tea such as – main
notes, ideal method of steeping, storage etc. “To build
on this, our tea tastings have convinced us that no two
people are able to identify the same taste or aroma
that they are experiencing while drinking the tea. The
ultimate test is the organoleptic test – the use of sen-
sory organs to judge a cup of tea to suit an individual’s
taste,” they opined. Well, there is so much more brew-
ing in your teacup now that it is indeed time to raise a
toast to the cup that matters! HI
2. Park Hyatt Hyderabad Exterior Façade
3. The Leela Ambience Convention Hotel
Rahul Gautam, assistant F&B manager, The Leela Ambience Convention Hotel.
Snigdha Manchanda, Tea Garden.
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