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Introduction 7The Importance Of Your Portfolio 8 Do the research 9 The Process 11Portfolio Preparation Courses 12Electronical or print-based portfolio 13 Yes please, both 13 PFDs 14 Powerpoint 15 Web page 15 Online Portfolios 17 Portfolios to send, and portfolios to show 17What To Include In Your Portfolio 18 Show multiple talents 18 School assignments 19 The Sketchbook 20 Subject related work 21What should your portfolio show? 22Assembling the portfolio 24 Non-digital 24 Keep your portfolio organized 25 Photographing / scanning Work 27 Digital designed portfolios 27Article: Art and design portfolio 28 What do you put in a portfolio? 29

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How much work should you include? 30 How should your work be presented? 31The Personal Statement & the Artist Statement 32 Personal statement 32 What do they look for in a personal statement? 33 The Artist Statement 34 Examples of Artist Statements 35Portfolio requirements from Design Schools 39 American CalArts 39 Rhode Island School of Design 39 Yale University School of Art 40 British 42 Arts University at Bournemouth 42 Ravensbourne 42 Central Saint Martins 44Q&As with Louise Prideaux, Subject leader Graphic Design at Ravensbourne 46The Graphic Design portfolio 49Design software 54The most used design programs for graphic designers 54 Adobe Video tutorials 55Assignments 56 Sketchbook 58 How to make a mood board 62

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Most common work to include in a portfolio 64Typography 66CD Cover 68Logo design 69Logo inspiration 71Logos With Script Typography 72Logo Assignment 72Business Cards 74Business Card Assignment 74Business Card Inspiration 74Placing the business card in the portfolio 75Magazine design 76Magazine Video tutorials 76Magazine Assignments 77Magazine and Book cover design 77Placing the magazine in your portfolio 78Graphic Arts 80Packaging 81Packaging Assignments 81Placing packaging design in your portfolio 83

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