t shirt pro forma

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T-Shirt Designs Rebekah Asquith

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Post on 16-Jan-2015

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Page 1: T shirt pro forma

T-Shirt Designs

Rebekah Asquith

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Mood board of designs you like

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Idea Generation

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Mood board of chosen idea

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ProposalDimensions

2400 by 3200 pixels, there is a template available on redbubble.com

Content

I am planning to produce a t-shirt with a theme of Made In Chelsea. This is because, I know a lot about the TV show and can therefore produce a shirt that will appeal to fans of the show. There are less than 15 designs that relate slightly to Made In Chelsea so there is definitely a gap in the market for my design. The idea of the t-shirt will be centred around the Chelsea lifestyle and the characters of the show. I will make a t-shirt with a quote of the show ‘Take me to Chelsea, please.’ I will merge the image and the quote into each other to make the t-shirt.

Export Format

PNG file

Advantages; Compatible with redbubble.com, can save transparency and lowered opacity

Disadvantages; Larger file size than a JPEG for example

Audience Profile

Age: Fans of the show so mostly teenagers and people in their early 20s. At this age people are generally students or just beginning in a career and so they will be of the lower classes C2DE.Gender: Gender is not specific but I imagine that a large part of the audience will be female rather than male because that is stereotypically and traditionally the preferred audience of reality television. The t-shirts will be unisex. Hobbies: Hobbies will obviously include watching the show and other shows like it, they will most likely be fans. The audience will enjoy fashion and take care and pride in choosing what they wear. Geodemographic: Most likely to be British seeing as the show is British, however, show is also broadcast in the USA, so could be American.Psychographic: They are most likely emulator/wanna be because they watch these achievers on the show and want to be them. They also could most likely be belongers if they are students, young and social; they like to be with their friends.

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ProposalDeadline

All designs need to be uploaded by 16:20 on Wednesday 15/05/13

Monday Tuesday Wednesday

Planning: Mood boards, idea generation, proposal etc.

Decide on final idea for final productProduction begins

Finish production Contingency time

Schedule

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Digital Flat PlanDIAMONDS. SWEETS. TEES. M

USIC

Take me to Chelsea, please

Take me to Chelsea, please

Take me to Chelsea, please