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Songwriters Recording Artist Experiential Performing at a live event Performing Right #2 On-line & mobile “transmission” of song Mechanical Right Digital Downloads Synchronisati on Use of song in TVC / Video Music Publishe r Music Publishe r Experiential Performing at a live event Endorsement Brand Ambassador Role Name, Image, Likeness Synchronisation Use of recording in TVC / Video Performing Right #2 On-line & mobile “transmission” of recording Reproduction Right Digital Downloads Record Label Record Label Artist Manager Performing Right #1 Broadcast & in-store “transmission” of a recording Performing Right #1 Broadcast & in-store “transmission” of song OR Record Label Performer’s Right “Non-featured” artists / Session musicians Artist Agent Artist Waiver Permission to film or record Types of Licence Who grants the licence? Insert copyrigh t free female avatar head Insert copyrigh t free male avatar head

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Page 1: Sync Music Terminology - Fragmentation of rights

Songwriters Recording ArtistExperiential

Performing at a live event

Performing Right #2On-line & mobile

“transmission” of song

Mechanical RightDigital Downloads

SynchronisationUse of song in TVC / Video

Music Publisher

Music Publisher

ExperientialPerforming at a live event

EndorsementBrand Ambassador RoleName, Image, Likeness

SynchronisationUse of recording in TVC / Video

Performing Right #2On-line & mobile

“transmission” of recording

Reproduction RightDigital Downloads

Record Label

Record Label

Artist Manager

Performing Right #1Broadcast & in-store

“transmission” of a recording

Performing Right #1Broadcast & in-store

“transmission” of song

OR Record Label

Performer’s Right“Non-featured” artists /

Session musicians

Artist Agent

Artist WaiverPermission to film or record

Types of Licence Who grants the licence?

Insert copyright

free female avatar head

Insert copyright free male

avatar head

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