The Commandments of Social Media:

Facebook, Twitter and Social Media’s Implications for the

Jewish CommunityPresented by Lisa Colton,

Founder & President Darim Onlinelisa@darimonline.org

434.977.1170

COMMUNICATIONS REVOLUTION

COMMUNICATIONS REVOLUTION

Characteristics of Social Media

• Participatory: It blurs the line between producer and consumer, media and audience.

• Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.

• Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.

• Communal: Supports formation, growth & strength of communities around a particular shared interest.

• Connected: Thrives on being connected, rather than being territorial and proprietary.

LISTENING

Source: Flickr user andyadontstop

Google Alerts

OpenYourEars

Temple Israel, Memphis Facebook Page

• See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008

• JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw

• “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED

Ambient Awareness

Twitter

#1

Social media is

continuing to evolve.

Fast.

ENGAGING

Red Cross

A Person, Not Just A Brand

Unofficial Outposts

Find places where your target audience goes.

Participate in the conversation. Add value, educate, include links.

Use your “listening” to identify these places.

Real Life Example

Social Content is Social Capital

• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.

• 1:12 or 1:20 ratio

Invite User Generated Content

Examples:• CNN iReport• Tags in Flickr, blogs, Youtube

• Crowdsource by asking questions (learn, connect, engage, respond)

• Guest bloggers• Hashtags on Twitter

Allow Users to Remix

Social Means: Make It Human

• Authenticity buys attention

• How can you make your work personal?

Voice: Sixth & I Synagogue in DC

Community Building

Source: Flickr user JYRO

Community Building

Source: Flickr user Rick Neves

Community Building

Source: Flickr user divemasterking2000

FINAL THOUGHTS

• Stay nimble - Change will continue

• Know what you want to measure and how you’ll know if you’re successful

• Think about staffing and guidelines

• Address your whole culture, not just marketing & Fundraising.

It’s a Tool

Success of the tool is if it helps you achieve your goals.

Thus, critical to know your goals and then determine which tool(s) to used in which ways.

John Fitch’s Steam Engine

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY

1. Pull out your cell phone!

2. Text “snow” to 30644. You will get a reply with the first question.

3. Respond to questions with a number 1-5, and send.

4. Next question will appear…

Thank you to Mobile Commons for donating their service

The Future Is Mobile: Evaluations