“The Switch has always been driven by customer demand and by anticipating what’s next in the broadcast industry”

Scott Beers, President and CEO of The Switch

Copyright © 2014 by Beers Enterprises, Incorporated. All rights reserved. The content of this presentation is the property of Beers Enterprises, Incorporated (“BEI”) .. Any reproduction, distribution, public disclosure, or other use of this information not expressly authorized herein without the written permission from BEI is strictly prohibited.

BusinessBusiness:

The Switch Difference:

The Switch is the only transmission provider to provide all three services of the transmission “food chain” with the added benefits of customer control, access to government and emergency services, and unlimited seamless local switching at a flat monthly rate.

The Switch has three product lines to meet our customer’s video transmission needs

Background:

History

Business

Our

Customers:

The Switch provides connectivity to various Broadcast sub-industries, including:

•Broadcast and Cable Networks•Television and Radio Stations•Studio and Post Production Facilities•Foreign and Domestic New Bureaus•Wire Services•Government Agencies

•Transmission Service Providers•Production Companies•Arenas, Stadiums and Theaters•Universities, Museums, and Cultural Institutions

Local Switching:

Before The Switch, television signals were routed like your grand parents telephone calls……in some places they still are!

SwitchIT Two Ways to Switch

Highlights:

SwitchIT

- a newly designed one page ordering method

SwitchIT

- a graphical step by step ordering method

SwitchIT Wizard

Step 1Choose your Source City

Step 2Select Source Port and Quality of Service

SwitchIT Wizard

Step 3Select Destination City

SwitchIT Wizard

Step 4Select Destination Port

SwitchIT Wizard

Step 5Favorite destinations are saved for quick access

SwitchIT Wizard

ORChoose Entire Route from Favorites

SwitchIT Wizard

Step 6Select a start/end date, and the duration of your feed

SwitchIT Wizard

Step 7Review and Press Take

SwitchIT Wizard

The Switch Network:44 Total Cities

Specifications of AT&T Hardened Facilities

•Each Point of Presence (PoP) is equipped with generator backups; primary power is -48 VDC  

•Each PoP is equipped with UPS via massive DC load bank, always in line to deliver reliability expected of the phone company  

•Each PoP is typically in a Class A building; many locations are in hardened Central Office buildings.  

•Colocation is available to the Local Exchange Carrier (LEC) (e.g., AT&T, Verizon) and Incumbent LEC (ILEC) depending on location  

•All equipment is NEBS compliant and comply with the highest environmental standards, including burn testing

Terminal Equipment

•The Switch utilizes Net Insight equipment, specifically Nimbra 688 and 680 platform under the control of NimbraVision NMS

•The Nimbra platform allows for the ability to transmit in Uncompressed 3G, HD, SDI, ASI, SDTI, JPEG 2000 compression of 3G, JPEG 2000 compression of HD, and JPEG 2000 compression of SD.  

•Hitless switching: due in Q4 of 2011, NOC to NOC; customer extension possible

NIMBRA 688

NIMBRA 680

Router control system

NVISION 8144

NMS

Configuration of Local Switches

•The Switch uses Miranda 8144 routers that that are compatible with Uncompressed 3G, HD, SDI and ASI

•The Switch utilizes Miranda NVISION NV9000 router control system under the direction of iControl NMS

•The NVISION 8144’s are capable of 144X144

The Power of The Switch:

23

•1+1 Protection Switching for instant failover at packet level

Protection

26

Network Operations Center

FEATURING:

•State-Of-The-Art Network Management tools for health & status of all services.

• 24/7/365 data and video technical support

•24/7/365 Booking support

•Snell & Wilcox Alchemist PH.C-HD Motion Compensated Standards Converters

•HD/SD Up/Down Conversion

•MPEG-2 and MPEG-4 Reception and Transmission and capabilities for ASI transport

•Expansion Plans in 2014

The Horizon What’s next?

38

Network ExpansionBuilding The Future

TransformationCurrent NY Network Operations Center

40

Transformation2014 Network Operations Center Expansion

41

Transformation LA Network Operations Center Blueprint

42

Business

Our

Recent Projects:

The Switch™ was awarded Broadcast Engineering Magazine’s 2012 Excellence Award for Network Automation for SwitchIT.Read more: http://broadcastengineering.com/awards/excellence-award-winners/#ixzz1pmNNkQ7L

Recognition:

The Switch™ was awarded New Bay Media’s 2013 Product Innovation Award for Video Transmission for SwitchIT.Read more: http://www.nxtbook.com/nxtbooks/newbay/innovationawards2013/#/2

WINNER

Category:

Transmission

2013

WINNER

Category:

Network

Automation

2012

Network Benefits to The Customer

Superiority •Versatility to send any digital signal•Flexibility to auto reroute across the diverse mesh network•Security of protected 1+1 signal routing

Flexibility •Customer Controlled•Available on-demand or by scheduling in advance•Transmission billed in one minute increments•No minimum bookings required

Streamlining Advantages •One stop shopping for local switching, local circuitry and long haul transmission•Clear and concise invoicing, online booking and activity reporting

Pricing Advantages •Industry leading pricing on both long-haul and local connections•Pay-per-minute and only for what you use with ICOD•Available on demand•No minimums/no cancelation fees•Circuits at below tariff•Fair application of telecomm taxes and surcharges•No cancellation charges

Connectivity to Others •44 Cities connected•500+ unique customers with over 2400 local circuits to share video

Copyright © 2014 by Beers Enterprises, Incorporated. All rights reserved. The content of this presentation is the property of Beers Enterprises, Incorporated (“BEI”). Any reproduction, distribution, public disclosure, or other use of this information not expressly authorized herein without the written permission from BEI is strictly prohibited.