LINDT NOVELTIES 2018SWISS MASTERPIECES DIAMOND EDITION

MASTERPIECES OF PERFECTION: HANDCRAFTED JEWELS

The SWISS MASTERPIECES are created with great passion by

the LINDT MASTER CHOCOLATIERS since 1845. They select

the finest ingredients and create the SWISS MASTERPIECES

with the utmost care and attention to detail. With an

irresistible array of textures and flavours to delight every palate,

the beautifully made SWISS MASTERPIECES are the ultimate

chocolate indulgence. With the limited SWISS MASTERPIECES

Diamond Edition, the LINDT MASTER CHOCOLATIERS have

created a statement piece of timeless beauty, containing 15 of

the finest SWISS MASTERPIECES pralines. Each delicate praline

promises a truly luxurious experience. Wrapped in a beautifully

crafted box and embellished with sparkling touches, this instant

classic perfectly underlines the artistry and craftsmanship that

is deeply rooted in the makings of LINDT.

Cœur à l´OrangeA layer of luscious orangecaramel lies atop a bed of

intense dark chocolateganache.

CaramelitaA delectable combination of

double-layered caramel and rich, dark chocolate.

Dragon NoirFinest dark chocolate filled

with dark hazelnut gianduja, embossed with the LINDT dragon.

Pointe de ChocolatA delectable filling

carefully coated with milk chocolate.

SWISS MASTERPIECES DIAMOND EDITIONLOGISTIC DATA

Article Number DFE 437 813

Article Number DF 437 813

Units/Case 54

Gross Weight/Case 14.85 kg

Volume/Case 88.166 dm3

Case/Pallet 16

Layers/Pallet 4

Bar Code CU 7610400087650

Bar Code Case DFE 7610400378130

Bar Code Case DF 7610400378130

SWISS MASTERPIECES DIAMOND EDITION 156 g Limited Edition

Crème BrûléeDelicious crème brûlée and tiny pieces of crunchy caramel in a

milk-chocolate cup.

Amande CroquanteA whole, crunchy almond embedded in delicious smooth almond cream, coated with finest milk chocolate.

Carré de StracciatellaCrunchy cocoa bits and cookie

chunks in an aromatic filling, coated with white and dark chocolate.

Cornet d’ OrA chocolate dream in gold –

a silky praline centre infused with full-bodied almond aroma

covered in our best milk chocolate.

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POINT OF SALEPOINT OF SALE

1 Showcase SWISS MASTERPIECES Diamond Edition 156 g on HOG alongside SWISS MASTERPIECES core range

2 Integration of the SWISS MASTERPIECES Diamond Edition 156 g alongside SWISS MASTERPIECES core range on shelf

EMOTIONAL GENERIC 2ND POS

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Integration of the SWISS MASTERPIECES Diamond Edition 156 g into a Novelty-HPP that includes the core SWISS MASTERPIECES Range.

Visual Merchandising: Merchandise together with proximity to the core range but place on extra furniture to highlight the limited edition aspect if possible.

EFFECTIVE PROMOTIONAL SET-UP

MERCHANDISING

Please contact the LINDT Sales Team for further Information.

EYE-CATCHING COMMUNICATION AT THE POS

1 Wobbler to inform consumers about the new SWISS MASTERPIECES Diamond Edition 156g

2 Shelf talker to highlight the exclusivity and novelty of the SWISS MASTERPIECES Diamond Edition 156g

3 Key Visual highlighting the LINDT MASTER CHOCOLATIER and the new SWISS MASTERPIECES Diamond Edition 156g

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Customer Benef itsConsumer Benef its

BENEFITS

• Luxurious chocolate gift that meets the highest standards

• Exceptional taste and premium quality of pralines, thanks to tempting combinations of the finest ingredients and meticulous presentation

• Outstanding premium packaging with an elegant and timeless design

• Two new delectable pralines that are not available in the core range of the SWISS MASTERPIECES

• Exclusively available in travel retail

• Two new delectable pralines that are not available in the core range of the SWISS MASTERPIECES

• Impressive shelf impact thanks to the eye-catching packaging & POS communication

• High sell-out rates thanks to integration of product illustration on packaging