Inspiring fresh thinking

March 2009

We’ll make your life easy!

• Clients come back to us and recommend us, because we make their lives easy:

– We listen to what they are trying to achieve and devise methodologies to ensure the objectives are fully satisfied

– We are responsive to their needs and keep in contact throughout the research process – this includes sending our M.A.D. (Morning After Debrief) reports throughout the duration of the fieldwork, giving you something to quickly disseminate, before you are chased(!) to the rest of your stakeholders

– We find the story and ensure our presentations are engaging

– We deliver research that is actually used!

“So What Do You Think? manage to do what many agencies promise, but never deliver, which is deliver truly actionable insight that has real impact on

what we do as a business.”

Head of insight, LV==

Our internal structure helps to ensure we exceed expectations...

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ManagementHands on and involved with

research projects

Admin staffStimulus creation

Project management

support

ResearchersAll experienced moderators and

project managers

TEAMWORKTEAMWORK

Quantitative

Qualitative

BespokeInnovative solutions when the

project would benefit from a more unique approach

We are a full service market research agency, offering a full range of methodologies...

Qualitative methodologies include the standard…

QualitativeQualitative

Focus groups

Mini groups

Triads

Paired depths

Face to face depths

Telephone depths

Focus groups

Mini groups

Triads

Paired depths

Face to face depths

Telephone depths

…plus a range of more innovative techniques designed to ensure we deliver against the objectives

BespokeBespoke

Virtual streets

Conflict groups

Friendship groups

Deliberative research

Co-create approaches

Sequential recycling

Customer challenge/immersion days (including ‘speed dating’, interactive voting, Q&As)

Brainstorming validation events

Online bulletin boards (for extended dialogue with respondents)

…and more coming as we continue to innovate!

Virtual streets

Conflict groups

Friendship groups

Deliberative research

Co-create approaches

Sequential recycling

Customer challenge/immersion days (including ‘speed dating’, interactive voting, Q&As)

Brainstorming validation events

Online bulletin boards (for extended dialogue with respondents)

…and more coming as we continue to innovate!

And for quantitative we pride ourselves in robust, advanced where necessary, analysis…

QuantitativeQuantitative

In-house capacity:

for online surveys, hosted and managed by us using SNAP software

Hall tests

Face-to-face in-home interviews

Range of specialist analyses, including segmentation, conjoint, cluster, SPSS and key drivers analysis

Telephone surveys can be arranged and managed in collaboration with our associate fieldwork company

In-house capacity:

for online surveys, hosted and managed by us using SNAP software

Hall tests

Face-to-face in-home interviews

Range of specialist analyses, including segmentation, conjoint, cluster, SPSS and key drivers analysis

Telephone surveys can be arranged and managed in collaboration with our associate fieldwork company

Our expertise covers the following subject areas...

New product development

Product and propositions testing and refinement

Communications testing, evaluation and development

Brand, naming and identity research

Usability analysis

Audience identification and segmentation

Customer service and improvement recommendations

Market evaluation and due diligence

...with both business and consumer audiences for public and private sector

The thought process begins before you have even commissioned us...

Carefully tailored to meet your needs

ProposalsWhat are the challenges facing the market?

Are there any special issues we need to consider?

How easy is this audience going to be to reach?

How can we stretch the budget?

We ensure we are fully conversant with all issues before a project is commenced...

We immerse ourselves in our client’s businesses & markets to understand background issues Briefing

Refine the proposal as appropriate, including objectives, target audience, stimulus requirements, timing

Are there any internal issues to be aware of?

Is there any existing research to feed into the project?

Our project management has the philosophy of teamwork at its core...

We collaborate with our clients to get the best results

Project Management

The right team to deliver projects on time, within budget & at the right quality

Giving you the information you need to manage your internal clients & stakeholders

Regular updates throughout

Anytime easy access to key project information

Fieldwork solutions that both clients and respondents enjoy!

The right researcher for your project

Fieldwork

Experienced researchers

The right moderating approach or questionnaire technique to suit your project requirement

Stringent quality controls

Actively encourage clients involvement/attendance

And ultimately our quality reporting keeps our clients coming back for more...

Engaging, clear and practical

ReportingWe find and tell the story

Engaging and clear presentations

Answers to questions, not just more questions

Realistic and practical recommendations

Leaving client with clear understanding of the possible next steps

• We are fortunate to have an association with FlyOnTheWall.com a leading digital broadcaster - using film to bring research to life merges the core skill sets of both companies

We can also use video to bring the voice of the consumer to you...

Rigorous research techniques and insightful analysis

Technical filming and editing expertise with the ability to create

concise and entertaining film

Dynamic and engaging film e.g.Vox Pops

Ethnographic editsVideo diaries

Research edits, highlighting key findings

Some of the companies that like our approach...

And finally what our clients say about us...

Just wanted to say a big thank you for all your support...I know it was a very short turnaround & that we asked for a lot of information on a small budget, so I appreciate how much went into

this from your sideAssociated Newspapers

  "It is always a pleasure to work with the team at SWDYT? They put a great deal of thought into each & every stage of a research project,

consistently delivering clear, insightful findings & remain a preferred

research supplier." QVC

 “Working with ‘So What Do You Think?’ has been a real pleasure- they have been extremely helpful,

responsive and efficient at all times throughout the project”

National School of Government

“The results are indeed proving useful - we refer to them continually, in team

meetings to bring the brand promise to life and in the Ops board just this

morning. If we need to do any further research, you'll definitely be hearing

from me!”Norwich Union Healthcare

Thank you for your time

If you have any questions please contact Samantha Gleave

t: 0845 4023323