Ana Catarina Pereira Nº2 3ºL

Introduction

• Swarovski is the name that is given to the most famous crystals in the world of fashion by their precision, shine and delicacy

History• The Swarovski crystals were created by Daniel Swarovski

• This brand includes sculptures, miniatures, jewels and a huge variaty of products for decoration

• The original logo was a flower named edelweiss, but since 1988 is a swan

History

• Swarovski has founded ways to innovate theirs products by associating with famous designers and even computer producers

The logo

• In the total, Swarovski had 3 logos• The first one was an edelweiss flower

• In 1977 it was changed to S.A.L (Swarovski America Ltd.)• And finally in 1988 the logo changes to a Swan, that is still the logo of Swarovski now a

days

Curiosity

The clothes of Michael Jackson’s “This Is It tour”, had a total of 3 million Swarovski crystals.

Ana Catarina Pereira Nº2 3ºL