LOGO

LOGO

Sustainable

profitable growth

To sell is help customers solve problems,

achieve goals and capture lost opportunities.

What is sustainable profitable growth?

• People grow …. Animals grow …Trees grow!

• Companies also grow!

• Fortunes grow … Debts also grow!

• Growth can be healthy or unhealthy, profitable or unprofitable !

• We want to see our kids grow healthy , strong , and intelligent.

• We want our elders to grow gracefully.

http://ashraf-osman.com

People grow, in a different way !

http://ashraf-osman.com

• On the following pages you will see pictures of four celebrities.

• We carry a lot respect and appreciation for all of them.

• The intention is NOT to judge them, but to make a point using a visual method

People grow, in a different way !

http://ashraf-osman.com

Sean Connery !

Healthy growth

Profitable Growth

http://ashraf-osman.com

Suzanne Somers !

Healthy growth

Profitable Growth

http://ashraf-osman.com

Brigitte Bardot !

Un-healthy growth

Un-profitable Growth

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Mickey Rooney !

Un-healthy growth

Un-profitable Growth

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What happened ?

Possible causes of unhealthy growth

• Degrading health.

• Wrong decisions in life.

• Overspending.

• Bad companions.

• Substance abuse.

• Unhealthy lifestyle.

• Bad investments.

http://ashraf-osman.com

Companies also grow !

Healthy growth

Profitable Growth

http://ashraf-osman.com

Companies also grow !

Un-healthy growth

Not-profitable Growth

Wrong decisions in business:

• Focus on revenue.

• Selling below margins.

• RFP machine.

• Over-commitment.

• Inconsistent / disputable billing.

• Untimely collection.

• Messy cash flow.

http://ashraf-osman.com

Sales & profitable growth

• Growth without profit is like growing up unhealthy, sick, and weak.

• High profits = High salaries = better benefits = job security = promotion = better future = motivation = great reputation = high demand on the individual.

http://ashraf-osman.com

It’s your decision!

• Do you want to see your company’s profits, reputation, ranking, customer, etc.. growing profitably?

• Do you want to enjoy higher salaries, benefits and commissions?

I bet you do!

How? http://ashraf-osman.com

DO NOT:

• Focus on revenue.

• Sell below margins.

• Become an RFP machine.

• Over-commit or stretch yourself.

http://ashraf-osman.com

Avoid :

• Inconsistent / disputable billing.

• Untimely collection.

• Messy cash flow.

http://ashraf-osman.com

Focus on :

• Prospecting and qualifying.

• Doing a good job to get referrals.

• Profits .. Profits .. Profits.

http://ashraf-osman.com

LOGO

LOGO

To sell is help customers solve problems,

achieve goals and capture lost opportunities.

Author: Ashraf Osman