sustainable e business development seminar

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Sustainable e-Business Development Speaker Speaker Tony Treacy Tony Treacy of of eConsultants.it Ltd. eConsultants.it Ltd. Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it

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February Seminar at Chilworth, UK.

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Page 1: Sustainable E Business Development Seminar

Sustainable e-Business

DevelopmentSpeakerSpeaker

Tony TreacyTony Treacyofof

eConsultants.it Ltd.eConsultants.it Ltd.

Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it

Page 2: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd. All rights reserved. www.econsultants.it

Page 3: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

SEO - Keywords

Keywords are the lifeblood of your online business

They can make or break you online

* The wrong keywords will cost you money

* The wrong keywords will not generate revenue

* The wrong keywords will not bring traffic

Get this right first time and you will experience Get this right first time and you will experience onlineonline

success much faster and on a success much faster and on a much largermuch larger scale. scale.

Page 4: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

SEO - Keywords

How do we find these keywords?

Research Tools:

- Competitive Analysis Tools

- Your Website Stats

First things first...The Market and The Competition!

Optimize for the keywords your customers Optimize for the keywords your customers actuallyactually USE! USE!

Page 5: Sustainable E Business Development Seminar

KeywordsResearch

MarketCompetitionAdwords/PPC

Meta TagsPage TitlesPage Text

Headline TagsDescription Tag

Keyword Research

QuickTime™ and aGIF decompressor

are needed to see this picture.

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 6: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 7: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 8: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 9: Sustainable E Business Development Seminar

SEO-QuakeCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 10: Sustainable E Business Development Seminar

SEO-QuakeCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 11: Sustainable E Business Development Seminar

KeywordsResearch

MarketCompetitionAdwords/PPC

Meta TagsPage TitlesPage Text

Headline TagsDescription Tag

Keyword Research

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 12: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Keywords

Start with your root keyword and expand out with the keyword research tool.

Keyword Research

Page 13: Sustainable E Business Development Seminar

Meta TagsCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page Title: 65 charactersPage Description: 160 characters

Page Keywords: 7 to 10 (prefer 2 per page)

Page 14: Sustainable E Business Development Seminar

Keywords UsageCopyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 15: Sustainable E Business Development Seminar

ContentUse of Keywords

Simple LanguagePrecise CopyAnchor Text

Clean InformationDescriptive HeadingsShort ParagraphsBullet PointsBold Text

Give Free ContentArticlesWhite PaperSpecial Reporte-Book

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 16: Sustainable E Business Development Seminar

Launch SiteDirectories

MSN

Yahoo

Google

Blog+Ping List

DMoz

e-Mail Campaign

Online Press Releases

Your Free Offer

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 17: Sustainable E Business Development Seminar

Building TrafficOnline

RSS Feeds- Feedburner

Social Networks- Branding

Social Book-Marking- Link Building

Article MarketingVideo Marketinge-Mail Marketing'Groups' Marketing

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Offline

Networking

Speaking

Publicity

Page 18: Sustainable E Business Development Seminar

List Building

Lead Capture

Landing Pages- Layout

Newsletter Sign-ups- Primary e-Mail- Double Opt-in

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Management

CleaningSegmentingSecurity

Page 19: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Landing Pages

This means you have seconds to:

* Make a good impression

* Entice visitors to stick around

* Minimize friction and anxiety

* Emphasize your value proposition

* Close the deal

The average visitor will give your web page 4 to The average visitor will give your web page 4 to 8 seconds before leaving or hitting the back 8 seconds before leaving or hitting the back

button.button.

Page 20: Sustainable E Business Development Seminar

Landing Pages

* Engage visitors

* Convey credibility...instantly

* Weed out disinterested or unqualified prospects

* Present a clear ‘call to action’

* Collect valuable visitor data

* Set marketing programmes in motion

* Create a positive first impression

An effective landing page will:An effective landing page will:

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 21: Sustainable E Business Development Seminar

Don’t waste space - keep your message simple

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 22: Sustainable E Business Development Seminar

Keep your opt-in form above the fold

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 23: Sustainable E Business Development Seminar

From 0% to 2.8% conversion with this layout

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Page 24: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Linking Strategies

Inbound Links- Directories- Create a 'Triangle'

Viral Social Book-Marking use ‘Share This’

Page 25: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Bringing it Together

Create an online business model

‘Tweak’ it as you go to find what really works for you

Then ‘Wash, Rinse & Repeat’

Page 26: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

A Sample e-Business Model

Self Liquidating Offer Continuity Program

Small Ticket Up sell

eMail Follow-Up&

Webinars

Yes

No

No

Call Centre

Big Ticket Offer

Yes

Yes

Page 27: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Free e-Books

These two free e-books are part of my viral marketing strategy for list building

Page 28: Sustainable E Business Development Seminar

Copyright 2009 eConsultants.it Ltd.. All rights reserved. www.econsultants.it

Q & A

Website: www.eConsultants.it

Blog: www.TonyTreacy.co.uk

Email: [email protected]