Sustainable Development Sustainable Development in the (future) Business in the (future) Business CurriculumCurriculumKevin TurnerKevin TurnerProgramme Leader (from September 2007)Programme Leader (from September 2007)Undergraduate Business ProgrammeUndergraduate Business ProgrammeBrighton Business SchoolBrighton Business School

BA Business Studies – spot BA Business Studies – spot the sustainable the sustainable developmentdevelopment Level 1Level 1

EconomicsEconomics MarketingMarketing LawLaw AccountingAccounting StatisticsStatistics Personal Personal

DevelopmentDevelopment

Level 2Level 2 Human ResourcesHuman Resources International BusinessInternational Business Information SystemsInformation Systems More AccountingMore Accounting Business ProcessesBusiness Processes Case StudyCase Study

Reviewed May 2007, next review 2012?

MARKETS - the development and operation of markets for resources, goods and services MARKETS - the development and operation of markets for resources, goods and services

CUSTOMERS - customer expectations, service and orientation CUSTOMERS - customer expectations, service and orientation

FINANCE - the sources, uses and management of finance; the use of accounting and other FINANCE - the sources, uses and management of finance; the use of accounting and other information systems for managerial applications information systems for managerial applications

PEOPLE - the management and development of people within organisations PEOPLE - the management and development of people within organisations

OPERATIONS - the management of resources and operations OPERATIONS - the management of resources and operations

INFORMATION SYSTEMS - the development, management and exploitation of information INFORMATION SYSTEMS - the development, management and exploitation of information systems and their impact upon organisations systems and their impact upon organisations

COMMUNICATION AND INFORMATION TECHNOLOGY - the comprehension and use of COMMUNICATION AND INFORMATION TECHNOLOGY - the comprehension and use of relevant communication and information technologies for application in business and relevant communication and information technologies for application in business and management management

BUSINESS POLICY AND STRATEGY - the development of appropriate policies and BUSINESS POLICY AND STRATEGY - the development of appropriate policies and strategies within a changing environment, to meet stakeholder interests strategies within a changing environment, to meet stakeholder interests

CONTEMPORARY & PERVASIVE ISSUES - a range of contemporary and pervasive issues.CONTEMPORARY & PERVASIVE ISSUES - a range of contemporary and pervasive issues.

QAA Subject Benchmark – spot QAA Subject Benchmark – spot the sustainable developmentthe sustainable development

UoB Corporate Plan 2007-12: UoB Corporate Plan 2007-12: CurriculumCurriculum

Over the next five years the challenges will be Over the next five years the challenges will be to … ensure that the curriculum takes full to … ensure that the curriculum takes full account of the challenges of sustainable account of the challenges of sustainable development and globalisation.development and globalisation.

During 2007-12 the university will … adapt the During 2007-12 the university will … adapt the curriculum so as to increase the preparedness curriculum so as to increase the preparedness of Brighton graduates to operate in a complex of Brighton graduates to operate in a complex global context, with an understanding of global context, with an understanding of sustainable developmentsustainable development

By 2012 the university will have … integrated By 2012 the university will have … integrated sustainable development … into present sustainable development … into present curricula as courses are reviewed.curricula as courses are reviewed.

BA Business StudiesBA Business StudiesExample 1Example 1 Level 1Level 1

EconomicsEconomics MarketingMarketing LawLaw AccountingAccounting StatisticsStatistics Personal Personal

DevelopmentDevelopment

Level 2Level 2 Human ResourcesHuman Resources International BusinessInternational Business Information SystemsInformation Systems More AccountingMore Accounting Business ProcessesBusiness Processes Case StudyCase Study

e.g. Supply and Demand, Externalities, Market Failure

Resources – New Scientist 2007Resources – New Scientist 2007

YearsYears ExhaustedExhausted

CopperCopper 6161 20682068

GoldGold 4545 20522052

LeadLead 4242 20492049

SilverSilver 2929 20362036

TinTin 4040 20472047

ZincZinc 4646 20532053

Resources – New Scientist 2007 Resources – New Scientist 2007 and MIT Limits to Growth 1972and MIT Limits to Growth 1972

YearsYears ExhaustedExhausted YearsYears ExhaustedExhausted

CopperCopper 6161 20682068 3636 20082008

GoldGold 4545 20522052 1111 19831983

LeadLead 4242 20492049 2626 19981998

SilverSilver 2929 20362036 1616 19881988

TinTin 4040 20472047 1717 19891989

ZincZinc 4646 20532053 2323 19951995

Natural GasNatural Gas 3838 20102010

PetroleumPetroleum 3131 20032003

BA Business StudiesBA Business StudiesExample 2Example 2 Level 1Level 1

EconomicsEconomics MarketingMarketing LawLaw AccountingAccounting StatisticsStatistics Personal Personal

DevelopmentDevelopment

Level 2Level 2 Human ResourcesHuman Resources International BusinessInternational Business Information SystemsInformation Systems More AccountingMore Accounting Business ProcessesBusiness Processes Case StudyCase Study

e.g. Cause-related advertising, social marketing

BA Business StudiesBA Business StudiesExample 3Example 3 Level 1Level 1

EconomicsEconomics MarketingMarketing LawLaw AccountingAccounting StatisticsStatistics Personal Personal

DevelopmentDevelopment

Level 2Level 2 Human ResourcesHuman Resources International BusinessInternational Business Information SystemsInformation Systems More AccountingMore Accounting Business ProcessesBusiness Processes Case StudyCase Study

Module aims to … develop an understanding of a key contemporary trend or issue that impacts business

and society e.g. sustainability, climate change, environmentalism etc.

BA Business StudiesBA Business StudiesExample 4Example 4

Level 3Level 3 Business StrategyBusiness Strategy Managing PeopleManaging People Electives, includingElectives, including

Ethics and Corporate Social ResponsibilityEthics and Corporate Social Responsibility Climate Change and Global Business OperationsClimate Change and Global Business Operations

OP381 Climate Change & Global OP381 Climate Change & Global Business OperationsBusiness Operations

On completion of this module the student should be able to:• Interpret summary reports from scientific sources on the causes and

consequences of climate change• Identify factors contributing to greenhouse gas emissions in the activities of

individuals and organisations, and propose measures to reduce emissions• Evaluate evidence-based research in the area• Estimate potential impact of climate change on the operations of a global

business• Spot new business opportunities arising from different climate change

scenarios

Assessment (provisional):• Individual “carbon footprint” analysis and action plan (15%)• Individual presentation (15%)• Two individual peer reviews of presentations by fellow students (10%)• Individual project (60%)