sustainable development
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1Process Excellence and Resilience...
Creating Corporate Sustainability
Sustainable Development
Daman Dev SoodCIO & Head – Green IT Practice
Continuity and Resilience
2Process Excellence and Resilience...
Creating Corporate Sustainability
Simply
• Live and Let Live !
3Process Excellence and Resilience...
Creating Corporate Sustainability
Some Materials Used In IT
Years of Supply
2000
2075
2150
4Process Excellence and Resilience...
Creating Corporate Sustainability
Concept Of Embodied Energy
Total Energy
Sourcing
Manufacturing
Packaging
Distribution & Sales
User Usage
Disposal
Sourcing
Manufacturing
Packaging
Distribution & Sales
Embodied Energy
Energy is spent at each stage
5Process Excellence and Resilience...
Creating Corporate Sustainability
Embodied Energy Of Some Materials
Material Embodied Energy (MJ/Kg)
Brick 2.5 Cement 7.8 Glass 14.9-26.2 Steel 32 Lead 35.1
Material Embodied Energy (MJ/Kg)
Paper 36.4 PVC 70 Copper 70.6 Plastics (HDPE)
103
Aluminium 191
6Process Excellence and Resilience...
Creating Corporate Sustainability
Material Embodied Energy (MJ/Kg)
Embodied Energy (RECYCLED)
Steel 32 10.1Paper 36.4 23.4Aluminium 191 8.1
The Impact of Recycling
7Process Excellence and Resilience...
Creating Corporate Sustainability
Carbon Footprint of IT
8Process Excellence and Resilience...
Creating Corporate Sustainability
3 Ps Reporting
Traditional Reporting
Top Line (Revenues)
Bottom Line (Profits)
New way of Reporting
Top Line (Revenues)
Bottom Line (Profits,Work for society,
Work for environment)
Also Known as
People
PlanetProfit
3 Ps reporting
9Process Excellence and Resilience...
Creating Corporate Sustainability
Sources of Carbon in IT
10Process Excellence and Resilience...
Creating Corporate Sustainability
IT’s Energy Breakup
40%
23%
24%
13%
IT's Energy Consumption Breakup
PCs & Monitors
Data Centers
Fixed and Mobile Telecommunications
Others
11Process Excellence and Resilience...
Creating Corporate Sustainability
IT’s Expansion
• Emissions from manufacture and use of PCs will double in next 12 years
• Mobile phones carbon footprint will triple by 2020
• Datacenters carbon footprint will rise more than five fold from 2002 to 2020
• Lifespan of a mobile phone is about 1 year• Lifespan of a desktop or a laptop is about 3 years
• All this is eating up natural resources that are not forever
12Process Excellence and Resilience...
Creating Corporate Sustainability
IT’s Expansion
• All this is giving rise to the amount of e-waste• There are not enough recycling facilities/ capabilities
• Paperless office is a dream – Less Paper office must be attempted• Paper industry itself has huge carbon footprint
• Uses• High energy• Chemicals• Water• Trees
13Process Excellence and Resilience...
Creating Corporate Sustainability
IT’s Expansion
Datacenter energy consumption is expected to double in 10 years or lessSource: EPA Report
14Process Excellence and Resilience...
Creating Corporate Sustainability
IT’s Expansion
• 2 billion people are expected to be on the World Wide Web by 2011
• YouTube needs 600 terabytes of storage to show the 100 million videos on its site
• Facebook has 60 million+ photos added to its site each week & Over 3 billion photos are served to users daily using 5 terabytes of disk space
15Process Excellence and Resilience...
Creating Corporate Sustainability
IT’s Expansion
• Two billion RFID tags were sold in 2007 (embedded in products, passports, buildings, animals).
• Estimated to be 30 billion tags (end of 2010)
• A single oil or gas field can generate a terabyte of data a day
16Process Excellence and Resilience...
Creating Corporate Sustainability
Then & Now
• I have changed my view today!
• Green IT Is No More Good To Do Thing – rather
It’s The Thing To Do!
• There Is Money In Green IT And Its Pure Business!
• A quick look at a previous slide…
17Process Excellence and Resilience...
Creating Corporate Sustainability
Datacenter energy consumption is expected to double in 10 years or lessSource: EPA Report
18Process Excellence and Resilience...
Creating Corporate Sustainability
The Fact Is
• It didn’t double in the last decade!
• Reason: Global Recession (not good control!)
Energy Costs Are
Going Up!
19Process Excellence and Resilience...
Creating Corporate Sustainability
Targeting IT Portions
Source: Federal Energy Management Program
Energy Costs Are
Going Up!
20Process Excellence and Resilience...
Creating Corporate Sustainability
So, There Is Sense In Consuming Less By Being Energy Efficient!
Source: Federal Energy Management Program
Reduced Carbon Footprint is a bi-product!
21Process Excellence and Resilience...
Creating Corporate Sustainability
Datacenter Efficiency
PUE = Total Facility Power / IT Equipment PowerDCiE = IT Equipment Power / Total Facility Power
Source: Green Grid
DataCenter
LightingAir-
conditioning
ServersStorageComms
Utility Company
Total Facility Power
IT Equipment Power
22Process Excellence and Resilience...
Creating Corporate Sustainability
Current global averages
Target global averages
Datacenter Efficiency
23Process Excellence and Resilience...
Creating Corporate Sustainability
And There Are Always Some Losses!
•No machine has 100% efficiency •Best efficiencies are achieved at Full Loads
•Most of the equipment runs at less than full load most ofthe times
24Process Excellence and Resilience...
Creating Corporate Sustainability
Reasons For Non-Optimal Loads
Built for future loads, but loading done
slowly over a period
Facility
Servers
Storage
NetworkAir conditioning
Power conditioning
Generators
25Process Excellence and Resilience...
Creating Corporate Sustainability
Generators Are Important Specifically For India
71%
21%
8%
Breakup of per capita GHG emissions of TCS, by source
DG Sets, Company VehiclesPurchased Electric-ityAir Travel, Hired Vehicles
Source: TCS Sustainability Report 2009-10
26Process Excellence and Resilience...
Creating Corporate Sustainability
Other Issues
Thousands of desktops, laptops, monitors outside the datacenter are not accounted for yet
Is data backup a productive IT workload?
No consensus yet
27Process Excellence and Resilience...
Creating Corporate Sustainability
Final Thoughts
Consider this datacenter
No of Servers
Watts per server
Total Watts
Power Consumption per day (Kwh)
Power Consumption per year (Kwh)
Datacenter Efficiency (DCiE)
Total Facility Power
Average Electricity Rate (per unit) Rs.
Total Annual Power Expenses
Savings (Rs.)
Savings (%)
1000
60
60000
1440
518400
40
1296000
8
10368000
1000
60
60000
1440
518400
45
1152000
8
9216000
1152000
11
1000
60
60000
1440
518400
55
942545
8
7540364
2827636
31
1000
60
60000
1440
518400
67
773731
8
6189851
4178149
55
28Process Excellence and Resilience...
Creating Corporate Sustainability
Consider this datacenter
Efficiency Change
51527
Consumption Change
1152943774
Savings (Rs.)
921675406190
Savings (%)
113155
Final Thoughts
29Process Excellence and Resilience...
Creating Corporate Sustainability
QED
There is money in Green IT!
This is pure business!
World Class Datacenters will make World Class Companies – with high top and bottom lines!
That will be Sustainable Development
30Process Excellence and Resilience...
Creating Corporate Sustainability
By The Way…
There is a risk in reducing energy consumption!
That, we tend to consume more!!
31Process Excellence and Resilience...
Creating Corporate Sustainability
25 Cases of Green IT Implementation
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Creating Corporate Sustainability
Why Green IT - case1
33Process Excellence and Resilience...
Creating Corporate Sustainability
A Class Room/ Lab/ Office with 30 computers
• Old Scenario
• 30 CPUs
• 30 Monitors/ screens
• 30 keyboards+ mice
• 30 software licenses
• High capacity UPS
• Old Scenario
• High capacity air-
conditioning
• High space requirements
• Complex maintenance
• More breakdowns
• Security compromised
34Process Excellence and Resilience...
Creating Corporate Sustainability
A Class Room/ Lab/ Office with 30 computers
• New Scenario
• 1 Server (CPU, Storage)
• 30 Monitors/ screens
• 30 keyboards+ mice
• 1 software license
• Low capacity UPS
• New Scenario
• Low capacity air-
conditioning
• Low space requirements
• Simple maintenance
• Less breakdowns
• Increased Security
35Process Excellence and Resilience...
Creating Corporate Sustainability
This Means
• Up to 80% savings in costs (direct/ indirect)
• Huge reduction in carbon footprint
• So, it saves money first
• And is Green too
• Achieved through what is called VDI
36Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case2
GREEN IT
Reduces CAPEX
Reduces OPEX
Reduces Equipment Breakdowns
Reduces Energy Consumption
Reduces Infrastructure
(space) Requirements
Reduces Carbon Footprint
Reduces e-waste
Reduces Software Licensing Challenges
Reduces Patch Management Efforts
37Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case3
GREEN IT
Enhances Top line
Enhances Bottom-line
Enhances Corporate ResponsibilityEnhances Marketability
Enhances Stakeholder Satisfaction
38Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case4
Australian Dept of Defence (Gershon Report)
Automatic log off and shut down of PCs reduced machine hours from 50000 hrs to 3000rs. The result was savings in electricity of over $5 million annually, with a decrease in GHG of more than 30000 tonnes annually (equates to 7 500 cars off the road per annum).
39Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case5
Dell
A tool based switch-off/ switch on change over 50000 desktops across the globe helped DELL to reduce its energy consumption by 40%, translating to USD 1.8 m per year
40Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case6
Microsoft
through a virtualization project
• reduced 700 servers to 4 – the energy, emissions, maintenance cost reductions can easily be understood
41Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case7
Sustainability Victoria
by a blade server implementation project:• reduced its power consumption by 68%
42Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case8
Toyota Australia
Savings potential of 43% with respect to IT cost, GHG and electricity consumption through the implementation of office-based IT equipment initiatives.
43Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case9
Intel
saved $US45 million by consolidating and replacing servers thus avoiding new data centre construction, and saved $US 95 million through Data Centre efficiency program.
44Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case10
TCS
Going Paperless with online forms, business processes and workflows yielded a significant reduction in paper consumption for its operations. Measures to enforce double-sided printing, shared printing services and recycling printer cartridges led to a 28% reduction in paper consumption and a 68% reduction in printer cartridges in 2007 compared to the prior year.
45Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case11
Infosys
through a large Green IT Program covering server and storage consolidation, blade server rollouts, and virtualization, gained the following financial benefits:
• Direct cost savings of US$ 130,000 • Annual savings of US$ 70,000 on data centre maintenance
costs • Reduced server count by 98%, achieving significant cost
reduction • Reduced Total Cost of Ownership • Annual energy cost savings up to US$ 100,000
46Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case12
Coca-Cola Bottling Company Consolidated
achieved the following benefits from Datacenter Virtualisation:
• 80 servers to 4• Reduced cabling costs by 30 to 60 percent• Reduced space, power and cooling requirements
47Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case13
Aircel
achieved the following benefits through Datacenter Consolidation:
• 5 datacenters into 1• LEED certified tier III datacenter• Over 400 tonnes per year reduction in datacenter carbon
footprint
48Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case14
T John Group of Institutions
achieved the following benefits through Green IT initiatives:• 67% reduction in energy consumption through Thin Client
usage• Reduction in cooling requirements• Reduction in maintenance costs• Reduction in break downs
49Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case15
Orbis Financial
achieved the following benefits by Virtualising its IT infrastructure
• USD 50000 on hardware• USD 13000 per annum on power and cooling• USD 15000 per annum on maintenance and support
50Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case16
L&T
achieved the following benefits by implementing a private cloud:
• Average provisioning time reduced from 5 days to less than 5 minutes
• Average infrastructure capacity increased by 75%
51Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case17
Infosys achieved the following benefits by cloud implementation:
• 22% reduction in costs and power consumption• Additional ease of implementation and control over projects• Clients also benefit from lower TCO• Built twin Cloud Centers in a record period of 5.5 months
with 30 plus IT services and 2 clients going live• More than 50 percent reduction in the effort cost • Around 80 percent reduction in the power demand by
additional desktops and project specific servers• Reduction in OS build time to less than 30 minutes from 2-3
hours of manual installation time• Restoration to previous snapshot within 5 minutes
52Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case18
Oxford bookstore
achieved the following benefits by adopting cloud infrastructure:
• Reduced cost of doing business• No CAPEX
53Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case19
123greetings
achieved the following benefits through server virtualisation:• Reduced deployment costs by 40%• Elasticity during seasonal spikes
54Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case20
Max NewYork Life Insurance Company
achieved the following benefits through virtualisation:• RoI of 73%• Increased server utilization• Improved ITDR
55Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case21
Geometric
achieved the following benefits through virtual desktop infrastructure deployment:
• Rich user experience• Additional security and control• Cost reduction of USD 27000• Reduced maintenance• Elongated refresh cycles
56Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case22
Apollo Munich Health Insurance
achieved the following benefits through server consolidation:• Reduced TCO• Increased operational efficiency• Increased business uptime• High levels of customer satisfaction
57Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case23
Godrej Consumer Products Limited
achieved the following benefits through server virtualisation:• Server utilization up from 5%to 70%• Reduced costs• Lower power consumption• Rapid provisioning of new resources• reliable and modularly-scalable solution
58Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case24
Sardar Patel Institute of Technology
achieved the following benefits through private cloud deployment:
• 70% reduction in IT spend• Increased security• Optimum usage of bandwidth
59Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case25
Bajaj Finserv
achieved the following benefits through cloud deployment:• 66 percent increase in business volume• 100 percent decision accuracy within the underwriting
function
60Process Excellence and Resilience...
Creating Corporate Sustainability
Why Green IT - case26
Intel
achieved the following benefits through private cloud deployment:
• Saved USD 17 million• Provisioning time reduced from 90 days to three hours• 20:1 server consolidation• Shift from capacity planning to demand forecast model
61Process Excellence and Resilience...
Creating Corporate Sustainability
Conclusion
IT MAKES SENSE TO GO GREEN (IT)FOR SUSTAINABLE DEVELOPMENT