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1 Process Excellence and Resilience... Creating Corporate Sustainability Sustainable Development Daman Dev Sood CIO & Head – Green IT Practice Continuity and Resilience

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Page 1: Sustainable development

1Process Excellence and Resilience...

Creating Corporate Sustainability

Sustainable Development

Daman Dev SoodCIO & Head – Green IT Practice

Continuity and Resilience

Page 2: Sustainable development

2Process Excellence and Resilience...

Creating Corporate Sustainability

Simply

• Live and Let Live !

Page 3: Sustainable development

3Process Excellence and Resilience...

Creating Corporate Sustainability

Some Materials Used In IT

Years of Supply

2000

2075

2150

Page 4: Sustainable development

4Process Excellence and Resilience...

Creating Corporate Sustainability

Concept Of Embodied Energy

Total Energy

Sourcing

Manufacturing

Packaging

Distribution & Sales

User Usage

Disposal

Sourcing

Manufacturing

Packaging

Distribution & Sales

Embodied Energy

Energy is spent at each stage

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5Process Excellence and Resilience...

Creating Corporate Sustainability

Embodied Energy Of Some Materials

Material Embodied Energy (MJ/Kg)

Brick 2.5 Cement 7.8 Glass 14.9-26.2 Steel 32 Lead 35.1

Material Embodied Energy (MJ/Kg)

Paper 36.4 PVC 70 Copper 70.6 Plastics (HDPE)

103

Aluminium 191

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6Process Excellence and Resilience...

Creating Corporate Sustainability

Material Embodied Energy (MJ/Kg)

Embodied Energy (RECYCLED)

Steel 32 10.1Paper 36.4 23.4Aluminium 191 8.1

The Impact of Recycling

Page 7: Sustainable development

7Process Excellence and Resilience...

Creating Corporate Sustainability

Carbon Footprint of IT

Page 8: Sustainable development

8Process Excellence and Resilience...

Creating Corporate Sustainability

3 Ps Reporting

Traditional Reporting

Top Line (Revenues)

Bottom Line (Profits)

New way of Reporting

Top Line (Revenues)

Bottom Line (Profits,Work for society,

Work for environment)

Also Known as

People

PlanetProfit

3 Ps reporting

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9Process Excellence and Resilience...

Creating Corporate Sustainability

Sources of Carbon in IT

Page 10: Sustainable development

10Process Excellence and Resilience...

Creating Corporate Sustainability

IT’s Energy Breakup

40%

23%

24%

13%

IT's Energy Consumption Breakup

PCs & Monitors

Data Centers

Fixed and Mobile Telecommunications

Others

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11Process Excellence and Resilience...

Creating Corporate Sustainability

IT’s Expansion

• Emissions from manufacture and use of PCs will double in next 12 years

• Mobile phones carbon footprint will triple by 2020

• Datacenters carbon footprint will rise more than five fold from 2002 to 2020

• Lifespan of a mobile phone is about 1 year• Lifespan of a desktop or a laptop is about 3 years

• All this is eating up natural resources that are not forever

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12Process Excellence and Resilience...

Creating Corporate Sustainability

IT’s Expansion

• All this is giving rise to the amount of e-waste• There are not enough recycling facilities/ capabilities

• Paperless office is a dream – Less Paper office must be attempted• Paper industry itself has huge carbon footprint

• Uses• High energy• Chemicals• Water• Trees

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13Process Excellence and Resilience...

Creating Corporate Sustainability

IT’s Expansion

Datacenter energy consumption is expected to double in 10 years or lessSource: EPA Report

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14Process Excellence and Resilience...

Creating Corporate Sustainability

IT’s Expansion

• 2 billion people are expected to be on the World Wide Web by 2011

• YouTube needs 600 terabytes of storage to show the 100 million videos on its site

• Facebook has 60 million+ photos added to its site each week & Over 3 billion photos are served to users daily using 5 terabytes of disk space

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15Process Excellence and Resilience...

Creating Corporate Sustainability

IT’s Expansion

• Two billion RFID tags were sold in 2007 (embedded in products, passports, buildings, animals).

• Estimated to be 30 billion tags (end of 2010)

• A single oil or gas field can generate a terabyte of data a day

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16Process Excellence and Resilience...

Creating Corporate Sustainability

Then & Now

• I have changed my view today!

• Green IT Is No More Good To Do Thing – rather

It’s The Thing To Do!

• There Is Money In Green IT And Its Pure Business!

• A quick look at a previous slide…

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17Process Excellence and Resilience...

Creating Corporate Sustainability

Datacenter energy consumption is expected to double in 10 years or lessSource: EPA Report

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18Process Excellence and Resilience...

Creating Corporate Sustainability

The Fact Is

• It didn’t double in the last decade!

• Reason: Global Recession (not good control!)

Energy Costs Are

Going Up!

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19Process Excellence and Resilience...

Creating Corporate Sustainability

Targeting IT Portions

Source: Federal Energy Management Program

Energy Costs Are

Going Up!

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20Process Excellence and Resilience...

Creating Corporate Sustainability

So, There Is Sense In Consuming Less By Being Energy Efficient!

Source: Federal Energy Management Program

Reduced Carbon Footprint is a bi-product!

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21Process Excellence and Resilience...

Creating Corporate Sustainability

Datacenter Efficiency

PUE = Total Facility Power / IT Equipment PowerDCiE = IT Equipment Power / Total Facility Power

Source: Green Grid

DataCenter

LightingAir-

conditioning

ServersStorageComms

Utility Company

Total Facility Power

IT Equipment Power

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22Process Excellence and Resilience...

Creating Corporate Sustainability

Current global averages

Target global averages

Datacenter Efficiency

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23Process Excellence and Resilience...

Creating Corporate Sustainability

And There Are Always Some Losses!

•No machine has 100% efficiency •Best efficiencies are achieved at Full Loads

•Most of the equipment runs at less than full load most ofthe times

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24Process Excellence and Resilience...

Creating Corporate Sustainability

Reasons For Non-Optimal Loads

Built for future loads, but loading done

slowly over a period

Facility

Servers

Storage

NetworkAir conditioning

Power conditioning

Generators

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25Process Excellence and Resilience...

Creating Corporate Sustainability

Generators Are Important Specifically For India

71%

21%

8%

Breakup of per capita GHG emissions of TCS, by source

DG Sets, Company VehiclesPurchased Electric-ityAir Travel, Hired Vehicles

Source: TCS Sustainability Report 2009-10

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Other Issues

Thousands of desktops, laptops, monitors outside the datacenter are not accounted for yet

Is data backup a productive IT workload?

No consensus yet

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27Process Excellence and Resilience...

Creating Corporate Sustainability

Final Thoughts

Consider this datacenter

No of Servers

Watts per server

Total Watts

Power Consumption per day (Kwh)

Power Consumption per year (Kwh)

Datacenter Efficiency (DCiE)

Total Facility Power

Average Electricity Rate (per unit) Rs.

Total Annual Power Expenses

Savings (Rs.)

Savings (%)

1000

60

60000

1440

518400

40

1296000

8

10368000

1000

60

60000

1440

518400

45

1152000

8

9216000

1152000

11

1000

60

60000

1440

518400

55

942545

8

7540364

2827636

31

1000

60

60000

1440

518400

67

773731

8

6189851

4178149

55

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28Process Excellence and Resilience...

Creating Corporate Sustainability

Consider this datacenter

Efficiency Change

51527

Consumption Change

1152943774

Savings (Rs.)

921675406190

Savings (%)

113155

Final Thoughts

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29Process Excellence and Resilience...

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QED

There is money in Green IT!

This is pure business!

World Class Datacenters will make World Class Companies – with high top and bottom lines!

That will be Sustainable Development

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Creating Corporate Sustainability

By The Way…

There is a risk in reducing energy consumption!

That, we tend to consume more!!

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Creating Corporate Sustainability

25 Cases of Green IT Implementation

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32Process Excellence and Resilience...

Creating Corporate Sustainability

Why Green IT - case1

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A Class Room/ Lab/ Office with 30 computers

• Old Scenario

• 30 CPUs

• 30 Monitors/ screens

• 30 keyboards+ mice

• 30 software licenses

• High capacity UPS

• Old Scenario

• High capacity air-

conditioning

• High space requirements

• Complex maintenance

• More breakdowns

• Security compromised

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Creating Corporate Sustainability

A Class Room/ Lab/ Office with 30 computers

• New Scenario

• 1 Server (CPU, Storage)

• 30 Monitors/ screens

• 30 keyboards+ mice

• 1 software license

• Low capacity UPS

• New Scenario

• Low capacity air-

conditioning

• Low space requirements

• Simple maintenance

• Less breakdowns

• Increased Security

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This Means

• Up to 80% savings in costs (direct/ indirect)

• Huge reduction in carbon footprint

• So, it saves money first

• And is Green too

• Achieved through what is called VDI

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Why Green IT - case2

GREEN IT

Reduces CAPEX

Reduces OPEX

Reduces Equipment Breakdowns

Reduces Energy Consumption

Reduces Infrastructure

(space) Requirements

Reduces Carbon Footprint

Reduces e-waste

Reduces Software Licensing Challenges

Reduces Patch Management Efforts

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Creating Corporate Sustainability

Why Green IT - case3

GREEN IT

Enhances Top line

Enhances Bottom-line

Enhances Corporate ResponsibilityEnhances Marketability

Enhances Stakeholder Satisfaction

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Why Green IT - case4

Australian Dept of Defence (Gershon Report)

Automatic log off and shut down of PCs reduced machine hours from 50000 hrs to 3000rs. The result was savings in electricity of over $5 million annually, with a decrease in GHG of more than 30000 tonnes annually (equates to 7 500 cars off the road per annum).

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Why Green IT - case5

Dell

A tool based switch-off/ switch on change over 50000 desktops across the globe helped DELL to reduce its energy consumption by 40%, translating to USD 1.8 m per year

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Why Green IT - case6

Microsoft

through a virtualization project

• reduced 700 servers to 4 – the energy, emissions, maintenance cost reductions can easily be understood

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41Process Excellence and Resilience...

Creating Corporate Sustainability

Why Green IT - case7

Sustainability Victoria

by a blade server implementation project:• reduced its power consumption by 68%

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Creating Corporate Sustainability

Why Green IT - case8

Toyota Australia

Savings potential of 43% with respect to IT cost, GHG and electricity consumption through the implementation of office-based IT equipment initiatives.

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Why Green IT - case9

Intel

saved $US45 million by consolidating and replacing servers thus avoiding new data centre construction, and saved $US 95 million through Data Centre efficiency program.

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Why Green IT - case10

TCS

Going Paperless with online forms, business processes and workflows yielded a significant reduction in paper consumption for its operations. Measures to enforce double-sided printing, shared printing services and recycling printer cartridges led to a 28% reduction in paper consumption and a 68% reduction in printer cartridges in 2007 compared to the prior year.

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Why Green IT - case11

Infosys

through a large Green IT Program covering server and storage consolidation, blade server rollouts, and virtualization, gained the following financial benefits:

• Direct cost savings of US$ 130,000 • Annual savings of US$ 70,000 on data centre maintenance

costs • Reduced server count by 98%, achieving significant cost

reduction • Reduced Total Cost of Ownership • Annual energy cost savings up to US$ 100,000

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Why Green IT - case12

Coca-Cola Bottling Company Consolidated

achieved the following benefits from Datacenter Virtualisation:

• 80 servers to 4• Reduced cabling costs by 30 to 60 percent• Reduced space, power and cooling requirements

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47Process Excellence and Resilience...

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Why Green IT - case13

Aircel

achieved the following benefits through Datacenter Consolidation:

• 5 datacenters into 1• LEED certified tier III datacenter• Over 400 tonnes per year reduction in datacenter carbon

footprint

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Why Green IT - case14

T John Group of Institutions

achieved the following benefits through Green IT initiatives:• 67% reduction in energy consumption through Thin Client

usage• Reduction in cooling requirements• Reduction in maintenance costs• Reduction in break downs

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Why Green IT - case15

Orbis Financial

achieved the following benefits by Virtualising its IT infrastructure

• USD 50000 on hardware• USD 13000 per annum on power and cooling• USD 15000 per annum on maintenance and support

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Why Green IT - case16

L&T

achieved the following benefits by implementing a private cloud:

• Average provisioning time reduced from 5 days to less than 5 minutes

• Average infrastructure capacity increased by 75%

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Why Green IT - case17

Infosys achieved the following benefits by cloud implementation:

• 22% reduction in costs and power consumption• Additional ease of implementation and control over projects• Clients also benefit from lower TCO• Built twin Cloud Centers in a record period of 5.5 months

with 30 plus IT services and 2 clients going live• More than 50 percent reduction in the effort cost • Around 80 percent reduction in the power demand by

additional desktops and project specific servers• Reduction in OS build time to less than 30 minutes from 2-3

hours of manual installation time• Restoration to previous snapshot within 5 minutes

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Why Green IT - case18

Oxford bookstore

achieved the following benefits by adopting cloud infrastructure:

• Reduced cost of doing business• No CAPEX

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Creating Corporate Sustainability

Why Green IT - case19

123greetings

achieved the following benefits through server virtualisation:• Reduced deployment costs by 40%• Elasticity during seasonal spikes

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Why Green IT - case20

Max NewYork Life Insurance Company

achieved the following benefits through virtualisation:• RoI of 73%• Increased server utilization• Improved ITDR

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Why Green IT - case21

Geometric

achieved the following benefits through virtual desktop infrastructure deployment:

• Rich user experience• Additional security and control• Cost reduction of USD 27000• Reduced maintenance• Elongated refresh cycles

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Why Green IT - case22

Apollo Munich Health Insurance

achieved the following benefits through server consolidation:• Reduced TCO• Increased operational efficiency• Increased business uptime• High levels of customer satisfaction

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Why Green IT - case23

Godrej Consumer Products Limited

achieved the following benefits through server virtualisation:• Server utilization up from 5%to 70%• Reduced costs• Lower power consumption• Rapid provisioning of new resources• reliable and modularly-scalable solution

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Why Green IT - case24

Sardar Patel Institute of Technology

achieved the following benefits through private cloud deployment:

• 70% reduction in IT spend• Increased security• Optimum usage of bandwidth

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Why Green IT - case25

Bajaj Finserv

achieved the following benefits through cloud deployment:• 66 percent increase in business volume• 100 percent decision accuracy within the underwriting

function

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Why Green IT - case26

Intel

achieved the following benefits through private cloud deployment:

• Saved USD 17 million• Provisioning time reduced from 90 days to three hours• 20:1 server consolidation• Shift from capacity planning to demand forecast model

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Conclusion

IT MAKES SENSE TO GO GREEN (IT)FOR SUSTAINABLE DEVELOPMENT

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Thanks!

[email protected]