susanne wrighton, karl reiter. socialisation towards motorised traffic

Susanne Wrighton, Karl Reiter


Socialisation towards motorised traffic


3 - 4 trips1 - 2 activities1h travel time



Urs from ZürichWim from Groningen Barbara from Bochum


Average fuel consumption liter per person and year

310

1010440

Petros aus Nicosia

1480


Mobility is something that can be controlled

Percentages of tripsNicosia


death through road accidents 7.217

death through traffic-causedemissions 28.000

death through lack of physical activities

42.000

Traffic-caused deaths

in Austria, Switzerland and France (2003)


17%

51%

32%

Wege Werbebudget "Verkehrs"-Spielzeug im Kinderzimmer

Öffentlicher Verkehr

trips budget for advertising

8%

91%

1%


SPLIT OF TOYS

toys in a child's room

8%

66%

26%


ADVERTISINGSPLIT

MODALSPLIT


Things we see, learn, experience as Things we see, learn, experience as children influence our behaviour as children influence our behaviour as

adultsadultsBAMBINI – Application

areas will therefore target:

• Home Zones

• Toys, books and accessories

• Kindergartens

• Day Care Centres/Crèches

• Pre-birth and early months


Children streets


Toys & Books


Trip to the kindergarten and Crèche


Kindergarten Programme:Certificate „I can bike“ Picture stories concerning cycling


Pre-birth early months


Possible contents of pre-birth courses concerning mobility

•Information on possibilities to carry the baby using baby slings and tying instructions

•Exercises how to handle a baby sling

•Consumer test of baby buggies

•Transport the baby in a bicycle trailer or seat

•Information about baby bicycle seats

•Public Transport

and babies


Carrying your baby close to your body• is beneficial for the psychological

and affective development of a child

• Aids the motor development of the child

• Can help with light forms of congenital dysplasia of the hip

• Communicates a feeling of security to the child

• Enables parents to take care of everday chores while being easy on their back


Prebirth and early months• Contact established with EKIZ (Parent-Child-

Centres to:– Inform parents about BAMBINI issues during ante-

natal classes and on other events organised by the centre

– Distribute BABMBINI brochure

• Contact established with Styrian government to distribute BAMBINI information as:– Elternbrief (around 7000 distributed per year)– Publication of BAMBINI-related articles on website


Thank you for your attention!

susanne wrighton, karl reiter. socialisation towards motorised traffic

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