survival of the fittest: integrating social media w/ sales & marketing
TRANSCRIPT
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Survival of the Fittest: Integrating Social Media into Sales & Marketing Automation
Lydia SugarmanCEO and FounderVenntive
Larry FournierChief Marketing OfficerVenntive
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Webinar Agenda
It’s Informative, It’s Only 30 Minutes and It’s Free!
Where Can You Find this Kind of Fun?
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About Venntive: The Company
Complete, Integrated, Easy-to-Use Relationship Management Platform.
Just Try Us!
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Venntive – 2012 Affiliate Marketing Award Winner!
Best use of Social Media: VenntiveSpecializes in marketing-sales alignment through automation, social media, event management and CRM on an integrated platform.
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“…while most marketing leaders recognize that social can enhance the customer experience, many organizations are not set up to capitalize on this opportunity…”
Source: Forrester Consulting -- Organize For Success In The Connected World February 2012
Creating a Connected Organization
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Survival of the Fittest: Social Media Marketing
Source: A commissioned study conducted by Forrester Consulting on behalf of Facebook, December 2011
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Social Media Basics – Where to Start?
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Strategic Approach to Social Media
Find, Converge & Convert
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Strategic Approach to Social Media
Use Social Media to Drive Web Traffic and Vice Versa.
ABC -- Always Be Converting!
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Strategic Approach to Social Media
Natural and Paid Search Drives Traffic and New Audience Acquisition.
Get More From Search.
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Strategic Approach to Social Media
Blogging Creates Mindshare and Thought Leadership.
Leverage Content Everywhere!
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Strategic Approach to Social Media
PR and Traditional Marketing Has a Place in Social Media.
PR Makes Great Social Content!
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Strategic Approach to Social Media
Use Social Media to Promote Events and Webinars.
This Webinar is an Example.
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Strategic Approach to Social Media
Socialize Email Campaigns for Promotion & New Audience Acquisition.
Get More from Your Email.
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Examples of Social Media Success: KFC Double Down
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Examples of Social Media Success: Caterpillar
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Examples of Social Media Success: Cisco Server Launch
276,613 Likes - 3,345 talking about this
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Creating a Connected Organization: Definitions
Social Media
Social Marketing
Social Business
Clear Owner Across All Media
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Measuring Results
Once Your Establish Your Social Media Strategy, Measure Results to Objectives.
Continually Improve Success.
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Summary and Checklist
Social Media is Bigger than Marketing
Marketing Priorities Should Drive Investment
Integrate Social Media with Search, Website, blogging, Email Campaigns and
Track, Measure, Report and Adjust Social Media Success
Start by Clearly Defining Your Objectives
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Questions
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For More Information
Larry Fournier, Chief Marketing OfficerVenntive [email protected]
Lydia Sugraman, CEO & Founder Venntive [email protected]
© 2012 Venntive Corporation. All rights reserved.23
A Complete Platform for Relationship Management
marketing automation + sales contact management +social media marketing!
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