surveys online tips

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PostGrad Diploma in Digital Marketing Assignment 1 - Online Survey Tips Date: Oct 10th, 2014 by Livia Henderson

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PostGrad Diploma in Digital Marketing

Assignment 1 - Online Survey Tips

!Date: Oct 10th, 2014

by Livia Henderson

Who Will You Ask to Complete Your Survey?

Who Will You Ask to Complete the Survey?

EXISTING BUSINESS/SERVICE!Your Existing Customers plus Groups that resemble them:!!!START UP/NEW BUSINESS/NEW PRODUCT!A Group represents or that will help you to identify your target audience:!

Response Rates

Response rates can be influenced by factors such as customer loyalty, brand recognition, incentives, invitation wording, perceived benefit from participating in survey, demographics and how actively respondents are engaged in the improvement process, among other things.

Internal surveys (i.e. employee surveys) generally have a much higher response rate than external surveys (e.g. customer satisfaction surveys). !!Internal surveys will generally receive a 30-40% response rate or more on average, compared to an average 10-15% response rate for external surveys.!!

Response Rates

Focus on Quality Feedback, not Quantity

An important participation incentive to survey respondents is that their opinions will be heard and that action will be taken based on their feedback. !!If respondents believe that participating in a survey will result in real improvements response rates may increase, as will the quality of the feedback.

Incentives

Response rates can soar past 85% (about 43 responses for every 50 invitations sent) when the respondent population is motivated and the survey is well-executed. !!Response rates can also fall below 2% (about 1 response for every 50 invitations sent) when the respondent population is less-targeted, when contact information is unreliable, or where there is less incentive or little motivation to respond.!!

Key Survey Factors

• Survey Length – Research has shown that surveys should take 5 minutes or less to complete. !!!

• Provide Value – Offer a copy of the final results and consider offering an incentive!!

• Send Reminders – Limit yourself to no more than two reminder emails, changing the time of day and the day of the week that you send them out!!

How will you make the Survey?SurveyMonkey - FREE & paid plans!https://www.surveymonkey.com/!!SmartSurvey - FREE & paid plans!http://www.smartsurvey.co.uk!!Google Forms - FREE!but stored in Google Sheets - manual analytics!http://www.google.com/forms/about/!!KwikSurveys - FREE & paid plans!https://www.kwiksurveys.com!!PollDaddy (https://polldaddy.com/)!!Social Media Apps!SurveyMonkey; Tabsite (https://www.tabsite.com/#apps); Cup.li (http://cup.li/);

Tools - SurveyMonkey - Pricing

Tools - SurveyMonkey - templates

https://www.surveymonkey.com/mp/market-research-surveys/#jumpdown!!

Tools - SurveyMonkey - incentives

https://www.surveymonkey.com/mp/survey-rewards/!

Tools - SmartSurvey - Pricing

Tools - SmartSurvey - sample surveys

Tools - Google Forms

Tools - Google Forms

Tools - KwikSurveys

user: [email protected] password: test12345

Tools - KwikSurveys - Pricing

user: [email protected] password: test12345

Tools - KwikSurveys - Pricing

Preview at: http://kwiksurveys.com/app/rendersurvey.asp?sid=q8er9j2c3nc0udb429827&refer=!

Tools - PollDaddy

Tools - Social Media, Survey Apps - Benefits1. Comprehensive  Metrics  !

Many  Facebook  survey  tools  allow  you  to  use  the  already  available  informa8on  to  narrow  down  your  respondents  by:     •   Age                     •   Loca8on                     •   Gender                  !2.  Easy  to  obtain  a  large  number  of  respondents  !Facebook  is  so  integrated  into  our  lives  that  the  average  smartphone  user  checks  their  Facebook  14  8mes  a  day.  This  means  that  there  is  already  a  large  amount  of  ac8ve  people  who  are  readily  available  to  take  your  survey.  Facebook  allows  you  to  gain  much  more  respondents  in  a  much  shorter  amount  of  8me  than  if  you  used  classic  survey  methods.  !3.  Low  cost  !Small  businesses,  new  businesses,  and  even  large  businesses  need  to  cut  costs  where  it  makes  sense.  Tradi8onal  polling  can  be  very  expensive  which  oGen  mi8gates  the  final  outcome  of  a  survey.  However,  most  Facebook  polling  solu8ons  are  very  cheap  and  can  offer  more  than  enough  informa8on  to  make  smart  changes  and  to  help  generate  more  effec8ve  content.  

Tools - Social Media, Apps - TabSite

Tools - Social Media, Apps - TabSite

Tools - Social Media, Apps - Cup.li

Tools - Social Media, Apps - Cup.li

Advertise the Survey with Audience Targeting

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4180341/!!

https://www.surveymonkey.com/mp/social-media-surveys/