surveys for strategic ux & product management
DESCRIPTION
Surveys are a quick and cost effective method of getting closer to your customers and understanding their experience with your product. Are you getting everything you should be from your survey efforts? This town hall session will help you avoid common pitfalls of survey design, increase your response rates and get more actionable insight. Have a question or metric you feel needs help? Bring your survey and metrics stumbling blocks to discuss and leave with an improved approach that will help you take your product to the next level. Presenters: Annette Priest Annette Priest helps product teams understand customers and focus on the right things to design better interfaces and experiences. Her surveys have made a difference for American Express, GE, HP, IBM, Lands' End, Texas Department of State Health Services and more. Revel Insight offers user research, strategy and design and has been featured in Info World and National Geographic Traveler.TRANSCRIPT
Annette Priest@annettepriest
#UXSurvey
#PCATX
Surveys for Strategic UX & Product Management
Saturday, August 18, 2012
@annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
@annettepriest #UXsurvey #PCATXSaturday, August 18, 2012
@annettepriest
Response Fatigue
#UXsurvey #PCATXSaturday, August 18, 2012
@annettepriest
Response Fatigue
Too many questions
Too many stupid questions
"I resent the assumption that I'm interested in helping this company beyond making a purchase. Giving them your money is enough," says Travis Van
#UXsurvey #PCATXSaturday, August 18, 2012
@annettepriest
What problems are you trying to solve for your
product?
#UXsurvey #PCATXSaturday, August 18, 2012
@annettepriest
Some best practicesSurvey calendar
Coordinate efforts with other teams
Central point of contact
Closed / private surveys with unique IDsQuotas
Ask for honesty... I agree to give my honest opinions
#UXsurvey #PCATXSaturday, August 18, 2012
@annettepriest
What are we going to do with this information?
How is knowing the answer to this question going to change our approach to product development / management / support?
Asking The Right Question
#UXsurvey #PCATXSaturday, August 18, 2012
@annettepriest
Do we already know this? Could we find out another way?
Do we really need to know?
Where are the pain points in our survey?
Asking The Right Question
#UXsurvey #PCATXSaturday, August 18, 2012
@annettepriest #UXsurvey #PCATXSaturday, August 18, 2012