Beta Test: Survey YOUR Buyers at Delivery

The deal is done. Shoppers are willing to talk.

Here are the steps:1. Open account at http://www.surveygizmo.com/

• $15 p/mo, 2 week trial.2. I’ll build your survey3. At F&I or at delivery, hand it to a customer on tablet or PC 4. Watch the numbers come in!5.

It’s easy to create a survey! email me your info & I’ll call you.

Joe.pistell@dealer.com

1st, Let’s see some survey results so far…

“Do You Consider Yourself a Frequent Internet User?”

Average to Date:

Well Over 90%

Question:

“Where did you get most of your ideas?”

Average to Date:

The Internet makes Shoppers smarter.

Question:

“Did you visit our website?”

Average to Date:

88% of all sales.

Question:

“How Many Times Did you visit our website?”

Average to Date:

Over 60% of salesare back 3 times or more.

(only 5% of these send in a lead)

Question:

“Have You Seen Our Ads?”

Average to Date:

Over 50% = “Not Seen”(numbers vary widely!)

Question:

“How long were you car shopping?”

Average to Date:

Under 2 Weeks = 44%Over 4 weeks = 40%

(2 kinds of shoppers!)

Question:

“How Many Stores Did You Visit?”

Average to Date:

42% Don’t Shop You (off-line)(Who are these trusting souls?)

Question:

“Did you look at our Used Cars?”

Average to Date:

52% looked at used(used car traffic can drive new car sales!)

Question:

Takeaways Learned So Far.1. 95% of Buyers consider themselves “frequent” Internet users 2. They get almost all of their ideas from the Internet3. 88% of your sales were shopping on your website prior to

purchase• 60% of sales were on your website three times or more!

4. You have 2 kinds of shoppers. • 45% Buy under 2 weeks of shopping• 45% Buy after 4 weeks of shopping

5. 42% of buyer NEVER SHOPPED YOU (off-line)• Who are these people? More studies will find out.

6. Used Cars are important to your floor traffic!