Alpharmaxim Healthcare Communications has a proven record of keeping our clients ahead of

the competition in pain management

Are you and your brand sitting pretty?

We understand (your) pain and the challenges you face

Click on a question to see how we can help or click below to find out more about Alpharmaxim

How can I engage effectively with key stakeholders to change their existing beliefs and behaviours?

Developing an effective strategy for your brand to deliver ongoing success is a challenge for both

novel compounds and established pain products

Are you really standing out from the crowd?

The pain management market is experiencing great change and your brand strategy needs to

adapt accordingly

Maximising the potential of novel therapies and the opportunities of increasing patient populations and of emerging markets

Adapting to the threats of patent expiries, aggressive competitors and pricing pressures, through effective lifecycle management of existing therapies

Addressing the difficulty of measuring pain and

overcoming the issues of analgesic tolerance, drug dependency and side effects

We have a tried and tested workshop-based approach to strategy development to help you

realise the true potential of your brand

…to determine the drivers of change

…to best position your brand against

the competition

We focus on understanding customer beliefs and behaviours…

We help you identify your true differentiators…

…to develop a shared action plan to deliver success

We encourage multidisciplinary input…

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Product success does not just depend on having the best supporting data but on

effective communication

Do you have a convincing story to tell for your brand?

You need to ensure that customers value most what your brand does best

Show how your brand addresses a significant unmet

medical need

Demonstrate a differentiated product offering to deliver long-term value

For example, in neuropathic pain, where the burden is high and current treatment options are suboptimal

For example, overcoming safety concerns and reducing the pill burden

We are experts at developing convincing messages to maximise the communications

impact for your brand

• We have the scientific knowledge to communicate complex data clearly

• We can help you to overcome communication barriers

• For example, we have run successful treatment consensus meetings with KOLs and policymakers to tackle inappropriate habitual prescribing by physicians

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Changing the beliefs and behaviours of all key stakeholders is essential to deliver effective pain management

Is your message getting through?

Effective communication solutions are needed to address the key drivers for all

stakeholder groups

What will my return on

investment be?

Investors

Affiliates

Does this product

represent good value?

Payers

How will this product

improve patient outcomes?

Healthcare professionals Patients

Is this product safe and

effective?

Regulators

How can I make my local

activities successful?

How can I get the best

treatment for my pain?

Our expertise lies in delivering tailored solutions which will engage and influence key audiences

• We can deliver practical solutions that address real needs

• We have a proven record of engaging convincingly with all external and internal stakeholders, through promotional, scientific and corporate communications

• We have experience of working with key groups beyond the medical setting, such as occupational health specialists in the corporate sector, to maximise our clients’ communications reach

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• Alpharmaxim Healthcare Communications is a boutique agency with a proven record of working with specialist biopharmaceutical companies to maximise their communications impact

• We work in close partnership with our clients, providing senior-level support

• We have worked for top players in the field of pain management – across mild to severe pain; from ODT to opioid products and pills to patches; and through early-phase compounds to mature brands

• We work flexibly, transparently and in a fully compliant manner, to deliver trusted, tailored communications support

• Get in touch to find out more about how Alpharmaxim Healthcare Communications can help you achieve success

www.alpharmaxim.com

adrian.doe@alpharmaxim.com

+44 161 929 0400

www.linkedin.com

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