8/11/2019 Supply Chain of Crocs

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Supply Chain Model

Crocs new innovative & highly responsive

supply chain model allowed retailers to place

orders whenever they needed them and

shipped them within few weeks

Elimination of need to anticipate what the

consumer would want to buy months in

advance

Allowed products to keep up with current

trends

8/11/2019 Supply Chain of Crocs

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Croslite

Crocs owned the production of Croslite which

gives the shoes comfort & odor resistance

Synder purchased the distributor of croslite ,

therefore it stopped any competitors fromusing the same material

Taking over the manufacturing allowed the

company to support aggressive supply chain Moving compounding in house also provided

IP protection for the croslite compound