supply chain management, in planning production and inventory control

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    SUPPLYSUPPLYCHAINCHAIN

    MANAGEMENMANAGEMEN

    TT

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    Lecture OutlineLecture Outline

    Supply Chain Management Information Technology: A Supply ChainEnabler

    Supply Chain Integration Suppliers E-Procurement Distribution Supply Chain Management Software Measuring Supply Chain Performance Global Supply Chain

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    Supply ChainSupply Chain

    All facilities, functions, activities,All facilities, functions, activities,associated with flow andassociated with flow and

    transformation of goods and servicestransformation of goods and services

    from raw materials to customer, as wellfrom raw materials to customer, as wellas the associated information flowsas the associated information flows

    An integrated group of processes toAn integrated group of processes to

    source, make, and deliversource, make, and deliver

    productsproducts

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    Supply Chain IllustrationSupply Chain Illustration

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    Supply Chain for Denim JeansSupply Chain for Denim Jeans

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    Supply Chain for Denim Jeans ..Supply Chain for Denim Jeans ..

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    Supply Chain ProcessesSupply Chain Processes

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    More difficult than manufacturingMore difficult than manufacturingDoes not focus on the flow of physicalDoes not focus on the flow of physical

    goodsgoods

    Focuses on human resources andFocuses on human resources and

    support servicessupport services

    More compact and less extendedMore compact and less extended

    Supply Chain for Service ProvidersSupply Chain for Service Providers

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    Value chainValue chain Every step from raw materials to theEvery step from raw materials to the

    eventual end usereventual end user

    Ultimate goal is delivery of maximum valueUltimate goal is delivery of maximum value

    to the end userto the end user

    Supply chainSupply chain Activities that get raw materials andActivities that get raw materials and

    subassemblies into manufacturingsubassemblies into manufacturingoperationoperation

    Terms are used interchangeablyTerms are used interchangeably

    Value vs. Supply ChainValue vs. Supply Chain

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    Managing flow of information through supplyManaging flow of information through supply

    chain in order to attain the level ofchain in order to attain the level of

    synchronization that will make it moresynchronization that will make it more

    responsive to customer needs while loweringresponsive to customer needs while lowering

    costscostsKeys to effective SCMKeys to effective SCM

    InformationInformation

    CommunicationCommunication

    CooperationCooperation

    TrustTrust

    Supply Chain Management (SCMSupply Chain Management (SCM

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    One goal in SCM:One goal in SCM: Respond to uncertainty inRespond to uncertainty incustomer demand withoutcustomer demand without

    creating costly excesscreating costly excess

    inventoryinventory

    Negative effects ofNegative effects ofuncertaintyuncertainty LatenessLateness

    Incomplete ordersIncomplete ordersInventoryInventory

    Insurance against supplyInsurance against supplychain uncertaintychain uncertainty

    Contributing factorsContributing factorsto uncertaintyto uncertainty Inaccurate demandInaccurate demandforecastingforecasting

    Long variable lead timesLong variable lead times Late deliveriesLate deliveries Incomplete shipmentsIncomplete shipments Product changes batchProduct changes batch

    orderingordering Price fluctuations andPrice fluctuations anddiscountsdiscounts

    Inflated ordersInflated orders

    Supply Chain !ncertaintySupply Chain !ncertainty

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    Occurs when slight demand variabilityis magnified as information movesback upstream

    "ull#hip $ffect"ull#hip $ffect

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    Information links all aspectsInformation links all aspectsof supply chainof supply chain

    E-businessE-business Replacement of physicalReplacement of physicalbusiness processes withbusiness processes withelectronic oneselectronic ones

    Electronic data interchangeElectronic data interchange(EDI)(EDI) A computer-to-computerA computer-to-computer

    exchange of businessexchange of businessdocumentsdocuments

    Bar code and point-of-saleBar code and point-of-sale Data creates an instantaneousData creates an instantaneouscomputer record of a salecomputer record of a sale

    Radio frequencyRadio frequencyidentification (RFID)identification (RFID) Technology can send productTechnology can send productdata from an item to a readerdata from an item to a readervia radio wavesvia radio waves

    InternetInternet

    Allows companies toAllows companies tocommunicate with suppliers,communicate with suppliers,customers, shippers and othercustomers, shippers and otherbusinesses around the world,businesses around the world,instantaneouslyinstantaneously

    Information %echnology& ' SupplyInformation %echnology& ' SupplyChain $nalerChain $naler

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    Cost savings and price reductions Reduction or elimination of the role ofintermediaries

    Shortening supply chain response andtransaction times

    Gaining a wider presence andincreased visibility for companies

    Greater choices and more information

    for customers

    $)usiness an* Supply Chain$)usiness an* Supply Chain

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    Improved service as a result of instantaccessibility to services

    Collection and analysis of voluminousamounts of customer data and

    preferences Creation of virtual companies

    Leveling playing field for small companies

    Gaining global access to markets,suppliers, and distribution channels

    $)usiness an* Supply Chain ..$)usiness an* Supply Chain ..

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    Source: F. Keenan, Logistics Gets a Little Respect, Business Week (November 20, 2000), pp. 11211!.

    Supply Chain Evolution at NabiscoSupply Chain Evolution at Nabisco

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    Source: F. Keenan, Logistics Gets a Little Respect, Business Week (November 20, 2000), pp. 11211!.

    Supply Chain Evolution at Nabisco..Supply Chain Evolution at Nabisco..

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    Source: F. Keenan, Logistics Gets a Little Respect, Business Week (November 20, 2000), pp. 11211!.

    Supply Chain Evolution at Nabisco..Supply Chain Evolution at Nabisco..

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    +,ID Capailities+,ID Capailities

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    +,ID Capailities (cont.+,ID Capailities (cont.

    Build to order cars over theBuild to order cars over the

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    Build-to-order cars over theBuild-to-order cars over the

    InternetInternet

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    Customer sales

    Production

    Distribution

    Customerrelationship

    Customer sales

    Production

    Distribution

    Customerrelationship

    Pushsell from

    inventory stock

    Goal of even andstable production

    Mass approach

    Dealer-owned

    E-Automotive

    Pullbuild-to-order

    Focus on customerdemand, respond with

    supply chain flexibility

    Fast, reliable, and

    customized to get carsto specific customer

    location

    Shared by dealers and

    manufacturers

    AutomotivePast

    Supply ChainProcesses

    $)automotive Supply Chain$)automotive Supply Chain

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    Managinguncertainty

    Procurement

    Productdesign

    Managing

    uncertainty

    Procurement

    Product

    design

    Large car

    inventory atdealers

    Batch-oriented;dealers order

    based onallocations

    Complexproducts dont

    match customerneeds

    E-Automotive

    Small inventories with

    shared information andstrategically placed partsinventories

    Orders made in real time

    based on available-to-promise information

    Simplified products based onbetter information about what

    customers want

    AutomotivePast

    SupplyChain

    Processes

    E-automotive Supply Chain (cont.)E-automotive Supply Chain (cont.)

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    Information sharing among supply chain membersInformation sharing among supply chain members Reduced bullwhip effectReduced bullwhip effect

    Early problem detectionEarly problem detection

    Faster responseFaster response

    Builds trust and confidenceBuilds trust and confidence

    Collaborative planning, forecasting, replenishment,Collaborative planning, forecasting, replenishment,and designand design

    Reduced bullwhip effectReduced bullwhip effect Lower Costs (material, logistics, operating, etc.)Lower Costs (material, logistics, operating, etc.)

    Higher capacity utilizationHigher capacity utilization

    Improved customer service levelsImproved customer service levels

    Supply Chain IntegrationSupply Chain Integration

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    Coordinated workflow, production and operations,Coordinated workflow, production and operations,

    procurementprocurement

    Production efficienciesProduction efficiencies

    Fast responseFast response

    Improved serviceImproved service Quicker to marketQuicker to market

    Adopt new business models and technologiesAdopt new business models and technologies

    Penetration of new marketsPenetration of new markets Creation of new productsCreation of new products

    Improved efficiencyImproved efficiency

    Mass customizationMass customization

    Supply Chain Integration -Supply Chain Integration -

    ll i l i iC ll i Pl i , i

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    Process for two or more companies in aProcess for two or more companies in asupply chain to synchronize their demandsupply chain to synchronize their demand

    forecasts into a single plan to meetforecasts into a single plan to meet

    customer demandcustomer demandParties electronically exchangeParties electronically exchange

    Past sales trendsPast sales trends

    Point-of-sale dataPoint-of-sale data On-hand inventoryOn-hand inventory

    Scheduled promotionsScheduled promotions

    ForecastsForecasts

    Collaorative Planning ,orecastingCollaorative Planning ,orecasting

    an* +eplenishmentan* +eplenishment

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    ProcurementProcurement Purchase of goods and services from suppliersPurchase of goods and services from suppliers

    On-demand (direct response) deliveryOn-demand (direct response) delivery

    Requires supplier to deliver goods whenRequires supplier to deliver goods whendemanded by customerdemanded by customer

    Continuous replenishmentContinuous replenishment

    Supplying orders in a short period of timeSupplying orders in a short period of time

    according to a predetermined scheduleaccording to a predetermined schedule

    Cross-enterprise teams coordinate processesCross-enterprise teams coordinate processes

    between company and supplierbetween company and supplier

    SuppliersSuppliers

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    SourcingSourcing Selection of suppliersSelection of suppliers

    OutsourcingOutsourcing

    Purchase of goods and services from anPurchase of goods and services from anoutside supplieroutside supplier

    Core competenciesCore competencies

    What a company does bestWhat a company does bestSingle sourcingSingle sourcing

    A company purchases goods and servicesA company purchases goods and servicesfrom only a few (or one) suppliersfrom only a few (or one) suppliers

    OutsourcingOutsourcing

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    Original EquipmentManufacturer(OEM)

    MaintenanceRepair and

    Operation (MPO)

    CorporateServices

    OutsourcingOutsourcing

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    Direct purchase from suppliers over theInternet

    Direct products go directly into production

    process a product, indirect products notE-marketplaces

    Web sites where companies and suppliers

    conduct business-to-business activitiesReverse auction

    A company posts orders on the Internet for

    suppliers to bid on

    $)Procurement$)Procurement

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    Online Sourcing/Procurement ProcessOnline Sourcing/Procurement Process

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    Online Sourcing/Procurement Process (cont.

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    Online Sourcing/ Procurement Process (cont.Online Sourcing/ Procurement Process (cont.

    +elationship et#een ,acilities an* ,unctions+elationship et#een ,acilities an* ,unctions

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    Source:"#apte# $rom Garrison %ielan# $or %al&'arts *ppl+ -ain,Harvard Business Review 0(2/ 'arc-"pril 12), pp. 01.

    +elationship et#een ,acilities an* ,unctions+elationship et#een ,acilities an* ,unctions

    along the 0al)Mart Supply Chainalong the 0al)Mart Supply Chain

    i i i

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    ncompasses all c-annels, processes, an#ncompasses all c-annels, processes, an#$*nctions, incl*#ing 3are-o*sing an#$*nctions, incl*#ing 3are-o*sing an#transportation, t-at a pro#*ct passes on its 3a+ totransportation, t-at a pro#*ct passes on its 3a+ to

    $inal c*stomer$inal c*stomer

    4$ten calle# logistics4$ten calle# logistics

    LogisticsLogistics

    5ransportation an# #istrib*tion o$ goo#s an#5ransportation an# #istrib*tion o$ goo#s an#servicesservices

    6riving $orce to#a+ is spee#6riving $orce to#a+ is spee#

    7artic*larl+ important $or 8nternet #ot&coms7artic*larl+ important $or 8nternet #ot&coms

    DistriutionDistriution

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    Amazon.com

    Di t i ti C t (DCDi t i ti C t (DC

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    6s are some o$ t-e largest b*siness6s are some o$ t-e largest b*siness$acilities in t-e 9nite# tates$acilities in t-e 9nite# tates

    5ren# is $or more $re:*ent or#ers in smaller5ren# is $or more $re:*ent or#ers in smaller

    :*antities:*antities Flo3&t-ro*g- $acilities an# a*tomate#Flo3&t-ro*g- $acilities an# a*tomate#

    material -an#lingmaterial -an#ling

    7ostponement7ostponement

    Final assembl+ an# pro#*ctFinal assembl+ an# pro#*ct

    con$ig*ration ma+ be #one at t-e 6con$ig*ration ma+ be #one at t-e 6

    Distriution Centers (DCDistriution Centers (DCan* 0arehousingan* 0arehousing

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    ;ig-l+ a*tomate# s+stem t-at r*ns #a+&to&;ig-l+ a*tomate# s+stem t-at r*ns #a+&to&

    #a+ operations o$ a 6#a+ operations o$ a 6 ontrols item p*ta3a+, pic

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    A WMS

    * ** *

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    Manufacturers generate orders, notManufacturers generate orders, notdistributors or retailersdistributors or retailers

    Stocking information is accessedStocking information is accessed

    using EDIusing EDI A first step towards supply chainA first step towards supply chain

    collaborationcollaboration

    Increased speed, reduced errors,Increased speed, reduced errors,

    and improved serviceand improved service

    Ven*or)Manage* InventoryVen*or)Manage* Inventory

    C ll i L i i *C ll ti L i ti *

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    Collaborative planning, forecasting, andCollaborative planning, forecasting, and

    replenishment create greater economies ofreplenishment create greater economies of

    scalescale

    Internet-based exchange of data andInternet-based exchange of data and

    informationinformation

    Significant decrease in inventory levels andSignificant decrease in inventory levels andmore efficient logisticsmore efficient logistics

    Companies focus on core competenciesCompanies focus on core competencies

    Collaorative Logistics an*Collaorative Logistics an*Distriution OutsourcingDistriution Outsourcing

    i% i

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    Rail Low-value, high-density, bulk

    products, raw materials, intermodalcontainers

    Not as economical for small loads,

    slower, less flexible than trucking Trucking

    Main mode of freight transport inU.S.

    Small loads, point-to-point service,

    flexible More reliable, less damage than

    rails; more expensive than rails forlong distance

    %ransportation%ransportation

    i ( % i (

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    AirMost expensive and fastest, mode offreight transport

    Lightweight, small packages

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    WaterLow-cost shipping modePrimary means of internationalshipping

    U.S. waterways

    Slowest shipping modeIntermodalCombines several modes ofshipping-truck, water and rail

    Key component is containers

    PipelineTransport oil and products in liquidform

    High capital cost, economical useLong life and low operating cost

    %ransportation (cont.%ransportation (cont.

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    ?ring toget-er s-ippers an# carriers?ring toget-er s-ippers an# carriers

    8nitial contact, negotiations, a*ctions8nitial contact, negotiations, a*ctions

    @amples@amples

    333.nte.com333.nte.com

    333.$reig-t:*ote.com333.$reig-t:*ote.com

    Internet %ransportation $1changesInternet %ransportation $1changes

    SCM S fSCM S ft

    http://www.nte.com/http://www.nte.com/http://www.freightquote.com/http://www.freightquote.com/http://www.freightquote.com/http://www.nte.com/
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    Enterprise Resource Planning (ERP)Software that integrates components of

    a company by sharing and organizinginformation and data

    SAP was first ERP software

    MySAP.com

    Web enabled modules that allowcollaboration between companies alongthe supply chain

    SCM Soft#areSCM Soft#are

    i 2i l h i i h

    http://www.mysap.com/http://www.mysap.com/
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    Lin2ing Supply Chain #ith S'PLin2ing Supply Chain #ith S'P

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    Key performance indicatorsInventory turnover

    cost of annual sales per inventory unit

    Inventory days of supplyTotal value of all items being held ininventory

    Fill rateFraction of orders filled by a distributioncenter within a specific time period

    Measuring Supply Chain PerformanceMeasuring Supply Chain Performance

    3 P f I *i3 P f I *i t

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    8nventor+ t*rns A8nventor+ t*rns A"verage aggregate val*e o$ inventor+"verage aggregate val*e o$ inventor+

    ost o$ goo#s sol#ost o$ goo#s sol#

    "verage aggregate val*e o$ inventor+ A"verage aggregate val*e o$ inventor+ A

    AA (average inventor+ $or item(average inventor+ $or item ii))B (*nit val*e itemB (*nit val*e item ii))

    6a+s o$ s*ppl+ A6a+s o$ s*ppl+ A(osts o$ goo#s sol#)C(D! #a+s)(osts o$ goo#s sol#)C(D! #a+s)

    "verage aggregate val*e o$ inventor+"verage aggregate val*e o$ inventor+

    3ey Performance In*icators3ey Performance In*icators

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    8nventor+ t*rns A8nventor+ t*rns AED,1,000ED,1,000

    E2!, 000, 000E2!, 000, 000

    6a+s o$ s*ppl+ A6a+s o$ s*ppl+ A(E2!,000,000)C(D!)(E2!,000,000)C(D!)

    ED,1,000ED,1,000

    A 12.DA 12.D

    A 2.A 2.

    1. ost o$ goo#s sol# E2! million2. 7ro#*ction materials an# parts E,2,000

    D. %or

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    Process ControlProcess ControlUsed to monitor and control anyUsed to monitor and control any

    process in supply chainprocess in supply chain

    Supply Chain OperationsSupply Chain Operations

    Reference (SCOR)Reference (SCOR)Establish targets to achieve best inEstablish targets to achieve best inclass performanceclass performance

    Other Measures of Supply Chain PerformanceOther Measures of Supply Chain Performance

    SCO+ M * l PSCO+ M * l P

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    Plan

    6evelop a co*rseo$ action t-at bestmeets so*rcing,pro#*ction an##eliver+re:*irements

    Source

    7roc*re goo#s

    an# services tomeet planne#

    or act*al

    #eman#

    Make

    5rans$orm

    pro#*ct to a

    $inis-e# state to

    meet planne#

    or act*al

    #eman#

    Deliver

    7rovi#e pro#*cts

    to meet #eman#,

    incl*#ing or#er

    management,

    transportation

    an# #istrib*tion

    Return

    Ret*rn

    pro#*cts,

    posteliver+

    c*stomer

    s*pport

    SCO+ Mo*el ProcessesSCO+ Mo*el Processes

    4R t F i4R t F i

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    Number of days to achieve an unplanned20% change in orders without a costpenalty

    Productionflexibility

    Number of days for supply chain torespond to an unplanned significantchange in demand without a cost penalty

    Supply chainresponse timeSupply ChainFlexibility

    Number of days from order receipt tocustomer delivery

    Order fulfillmentlead time

    Supply ChainResponsiveness

    Percentage of orders delivered on time

    and in full, perfectly matched with orderwith no errors

    Perfect order

    fulfillment

    Percentage of orders shipped within24hours of order receipt

    Fill rate

    Percentage of orders delivered on timeand in full to the customer

    Deliveryperformance

    Supply ChainDeliveryReliability

    DefinitionPerformanceMetric

    PerformanceAttribute

    4R *stomer Facing4R *stomer Facing

    4R 8 t l F i4R 8 t l F i

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    DefinitionPerformanceMetric

    PerformanceAttribute

    4R 8nternal Facing4R 8nternal Facing

    Revenue divided by total assets including working

    capital and fixed assets

    Asset turns

    Number of days that cash is tied up as inventoryInventory days of

    supply

    Number of days that cash is tied up as working

    capital

    Cash-to-cash

    cycle time

    Supply Chain

    Assetanagement

    !fficiency

    "irect and indirect costs associated with returns

    including defective# planned maintenance and

    excess inventory

    $arranty%returns

    processing cost

    "irect material cost subtracted from revenue and

    divided by the number of employees# similar to

    sales per employee

    &alue-added

    productivity

    "irect cost of material and labor to produce a

    product or service

    Cost of goods

    sold

    "irect and indirect cost to plan# source and deliver

    products and services

    Supply chain

    management costSupply Chain

    Cost

    4l l S l Ch i4loal Supply Chain

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    5o compete globall+ re:*ires an5o compete globall+ re:*ires ane$$ective s*ppl+ c-aine$$ective s*ppl+ c-ain

    8n$ormation tec-nolog+ is an8n$ormation tec-nolog+ is anenabler o$ global tra#eenabler o$ global tra#e

    Nations $orm tra#ing gro*psNations $orm tra#ing gro*ps

    No tari$$s or #*tiesNo tari$$s or #*ties

    4loal Supply Chain4loal Supply Chain

    O l 4l l Ch i % iO t l t 4l l Ch i % ti

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    Increased documentation for invoices, cargo

    insurance, letters of credit, ocean bills oflading or air waybills, and inspections

    Ever changing regulations that vary from

    country to country that govern the import andexport of goods

    Trade groups, tariffs, duties, and landing costs

    Limited shipping modes

    Differences in communication technology and

    availability

    Ostacles to 4loal Chain %ransactionsOstacles to 4loal Chain %ransactions

    O t l t 4l l Ch i % tiOstacles to 4loal Chain %ransactions

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    Different business practices as well as

    language barriers

    Government codes and reporting requirementsthat vary from country to country

    Numerous players, including forwarding agents,custom house brokers, financial institutions,insurance providers, multiple transportationcarriers, and government agencies

    Since 9/11, numerous security regulations andrequirements

    Ostacles to 4loal Chain %ransactions -Ostacles to 4loal Chain %ransactions -

    Duties and TariffsDuties and Tariffs

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    Proliferation of trade agreementsProliferation of trade agreementsGroup members charge uniform tariffsGroup members charge uniform tariffs

    Member nations have a competitiveMember nations have a competitive

    advantage within the groupadvantage within the groupTrade specialists

    Include freight forwarders, customs house

    brokers, export packers, and exportmanagement and trading companies

    Duties and TariffsDuties and Tariffs

    Duties an* %ariffs (cont Duties an* %ariffs (cont

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    APECAPEC

    ASEANASEAN

    ANZCERTAANZCERTA

    FTAAFTAA

    NAFTANAFTA

    CALMCALM

    ATPAATPA

    MERCOSURMERCOSUR

    TAFTATAFTA

    Duties an* %ariffs (cont.Duties an* %ariffs (cont.

    Lan*e* CostLan*e* Cost

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    Total cost of producing, storing, and transportingTotal cost of producing, storing, and transporting

    a product to the site of consumption or anothera product to the site of consumption or another

    portport

    Value added tax (VAT)Value added tax (VAT)

    An indirect tax assessed on the increase in value of aAn indirect tax assessed on the increase in value of a

    good at any stage of production process from rawgood at any stage of production process from raw

    material to final productmaterial to final product

    Clicker shockClicker shock

    Occurs when an ordered is placed with a company thatOccurs when an ordered is placed with a company that

    does not have the capability to calculate landed cost.does not have the capability to calculate landed cost.

    Lan*e* CostLan*e* Cost

    0 * I i l % * L i i S0 * I t ti l % * L i ti S t

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    International trade logistics web-based softwareInternational trade logistics web-based softwaresystems reduce obstacles to global tradesystems reduce obstacles to global trade Convert language and currencyConvert language and currency

    Provide information on tariffs, duties, and customsProvide information on tariffs, duties, and customs

    processesprocesses

    Attach appropriate weights, measurements, and unitAttach appropriate weights, measurements, and unit

    prices to individual products ordered over the Webprices to individual products ordered over the Web

    Incorporate transportation costs and conversion ratesIncorporate transportation costs and conversion rates Calculate shipping costs online while a company entersCalculate shipping costs online while a company enters

    an orderan order

    Track global shipments/Track global shipments/

    0e)ase* International %ra*e Logistic Systems0e)ase* International %ra*e Logistic Systems

    +ecent %ren*s in 4loali5ation+ecent %ren*s in 4loali5ation

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    Two significant changesTwo significant changes Passage of NAFTAPassage of NAFTA

    Admission of China in WTOAdmission of China in WTO

    Electronic IndustryElectronic Industry 70% of cost is in components70% of cost is in components

    Major supply chains have moved toMajor supply chains have moved toChinaChina

    Proliferation of counterfeit partsProliferation of counterfeit parts

    +ecent %ren*s in 4loali5ation+ecent %ren*s in 4loali5ationfor !.S. Companiesfor !.S. Companies

    $ffects of 6/77 on 4loal Chains$ffects of 6/77 on 4loal Chains

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    Increase security measuresIncrease security measures Added time to supply chain schedulesAdded time to supply chain schedules

    Increased supply chain costsIncreased supply chain costs

    24 hours rules for risk screening24 hours rules for risk screening

    Extended documentationExtended documentation Extend time by 3-4 daysExtend time by 3-4 days

    Inventory levels have increased 5%Inventory levels have increased 5%

    Other costs include:Other costs include: New people, technologies, equipment, surveillance,New people, technologies, equipment, surveillance,

    communication, and security systems, and trainingcommunication, and security systems, and training

    necessary for screening at airports and seaportsnecessary for screening at airports and seaports

    aroundtheworld

    $ffects of 6/77 on 4loal Chains$ffects of 6/77 on 4loal Chains