THE CASE FOR MULTIVITAMIN SUPPLEMENTATION

Market America

2013

A Healthier U | www.ahealthieru.us

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“NUTRITION IS THE FOUNDATION FOR HEALTH AND DEVELOPMENT. BETTER NUTRITION MEANS STRONGER IMMUNE SYSTEMS, LESS ILLNESS AND BETTER HEALTH.

HEALTHY CHILDREN LEARN BETTER. HEALTHY PEOPLE ARE STRONGER, MORE PRODUCTIVE, AND MORE ABLE TO CREATE OPPORTUNITIES TO GRADUALLY BREAK THE CYCLES OF BOTH POVERTY AND HUNGER IN A SUSTAINABLE WAY.

BETTER NUTRITION IS A PRIME ENTRY POINT TO ENDING POVERTY AND A MILESTONE TO ACHIEVING BETTER QUALITY OF LIFE.”

World Health Organization

• Required to activate thousands of enzyme reactions within the body

• The body’s electrical transmitters, sending signals to every cell

• Needed to assist vitamins

• Help metabolize proteins, carbohydrates and lipids

• Regulate water and electrolyte balance

• Help maintain normal metabolic function

• Convert food into energy

• Help growth and repair of body tissue

• Build your immune system

• Support the body’s growth

• Synthesize hormones

• Activate enzymes for proper functioning of your body

VITAMINS & MINERALS:WHY DO WE NEED THEM?

Vitamins Minerals

VITAMINS & MINERALS:WHERE DO THEY COME FROM?

Essential vitamins and minerals are commonly found in fruits and vegetables.

Vitamin / Mineral Food SourcesVitamin A Carrots, pumpkinVitamin B2 Mushrooms, spinachVitamin E Avocados, peppersChromium Broccoli, green beansMagnesium Spinach, beansPotassium Bananas, potatoes

VITAMINS & MINERALS:DECLINING QUALITY OF FOODS

The average vegetable found in today’s supermarket is anywhere from 5-40% lower in minerals, proteins and vitamins compared to those harvested just 50

years ago.

Source: Declining Fruit and Vegetable Nutrient Composition: What Is the Evidence? by Donald R. Davis, Ph.D., Journal of HortScience; February 2009.

http://bit.ly/I7NzI8

VITAMINS & MINERALS:DECLINING QUALITY OF FOODS

• New farming methods (pesticides, etc.)

• Environmental factors (soil depletion)

• Genetic dilution (hybrid breeds)

• 40+ vegetables tested• Proteins: 6% decrease

• Vitamins: up to 38% decrease

• Minerals: up to 80% decrease

Cause Effect

“Vegetables and fruits are among the richest sources of many nutrients.

Past and ongoing efforts to increase yields, combined with apparent broad tradeoffs between yield and the concentrations of perhaps half of all essential nutrients, work against recent efforts to increase one or a few micronutrients in individual

foods.”

Donald R. Davis, Ph.D.

IS BIGGER BETTER?

• Today’s vegetables are notably larger than those cultivated decades agoo Contain more “dry matter”o Less nutrientso Dilutes mineral concentrations per pound

• Vegetables today are being bred for cosmetic appearance, size and quantity, not nutrient composition

GENETIC DILUTION

What it is: Selective breeding to increase crop yield, which has been shown to reduce protein, amino acid and mineral composition in crops

The Broccoli Study: 27 broccoli hybrids were tested for calcium and magnesium concentrations in 1996-97

“[The study] reported correlation between mineral concentration and head weight … [that] were all negative and statistically significant

for both years.”

Vegetable Nutrient comparison (today v. 50 yrs ago)

Reason

Carrots Vitamin A: 100% increaseIron: 46% decrease

Bred for aesthetics (deeper orange color) with additional beta carotene, vitamin A

Broccoli Calcium: 25% decreaseCopper: 80% decrease

Bred to withstand shipping, scientists encouraged more carbohydrates for structure to decrease crushing.

Potatoes Copper: 47% decreaseIron: 45% decreaseCalcium: 35% decreaseVitamin A: 100% decreaseVitamin C: 57% decrease

Environmental factors (soil quality, etc.) and farming practices (pesticides, yield growth, etc.)

INDUSTRIALIZATION OF AGRICULTURE

Rise of fertilizers and pesticides lead to a faster harvesto Less time to absorb nutrients from synthesis and soilo Potassium, nitrogen and phosphorus (ingredients in

fertilizers) interfere with absorbing nutrientso Leads to soil-mineral depletion

POST-PRODUCTION HANDLING

Farmers pick produce under-ripe to withstand:o Post productiono Shippingo Shelf-life at grocery stores, warehouse stores, etc.

In addition, plants naturally produce ethylene, a hormone that causes plants to soften and ripen. Farmers use products to block ethylene with the hope of increasing shelf-life

A SOLUTION: SUPPLEMENTATION

• Supplementation provides essential vitamins and minerals needed every day

• Certain phytonutrients are impractical to obtain from food

• Provides noticeable health improvements (increased energy, increase joint comfort, skin health, improved sleep, etc.)

A SOLUTION: SUPPLEMENTATION

Multivitamin supplements can prevent deficiencies of vitamins and minerals.

Many multivitamin supplements contain 100% or more of the Recommended Dietary Allowance of vitamins.

A GOOD MULTIVITAMIN PROVIDES:

• Potency: The label amounts are actually IN the bottle.

• Purity: High quality ingredients and free of contaminants, and extraneous binders and fillers.

• Rapid Absorption: The rate nutrients are absorbed by the body and can begin working

• Adequate levels of vitamins/mineralsImportant to support optimal health

BENEFITS OF MULTIVITAMINS

• Improve physical and mental conditiono General body functionso Overall well beingo Help reduce stress

• Help supplement deficiencies from diet, lifestyleo Human body needs 13 essential vitaminso Deficiency results in illness and health complications

• Studies show overall health is improved when taking a multivitamin. • JAMA 2002 advised medical doctors to recommend daily multivitamin

supplements to all patients.

FILLERS FOUND IN VITAMINS

Some supplement manufacturers often add in fillers to their supplements for reasons that include:o Easier and faster productiono More appealing to the eyeo Easier to swallow

But fillers can impact your body and health, as they can have similar effects as some additives in processed foods. Also, these fillers can block the absorption of nutrients.

ABSORPTION MATTERS!

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IT’S TIME TO MAKE A CHANGE – AND PICK THE MULTIVITAMIN THAT IS BEST FOR YOU!

ISOTONIX® OVERVIEW

What does Isotonic mean? When the concentration of the fluid consumed is the same

as that of the body’s fluids, then the fluid is described as being “isotonic.” At this concentration, nutrients and molecules essential for proper cell metabolism are most efficiently transported through cell walls.

Why is Isotonic Delivery Important?• Speeds delivery of nutrients to bloodstream

• Prevents influx of water into intestinal tract

• Prevents discomfort and diarrhea

ADVANTAGE OF ISOTONIC DELIVERY

• Most pills and capsules require stomach to digest the pill, mix with enzymes, hydrochloric acid, and proteins to achieve uniform solution.

• This process can take anywhere from 40 minutes to four hours.

• During this time, vitamin actives are lost, and important micronutrients are trapped by the body, or inactivated by highly acidic pH level of the stomach.

ADVANTAGE OF ISOTONIC DELIVERY

• Isotonix products are scientifically formulated to ensure an isotonic state the moment they enter your body.

• When properly mixed with water and taken on an empty stomach, the isotonic solution flows into your small intestine almost immediately.

• This means Isotonix products are absorbed by the body in as little as five minutes.

WHY ISOTONIX®?

• Ingredients deliver the same concentration of particles as found in bodily fluids to improve absorption• Little nutritive value is lost, making absorption

highly efficient while delivering maximum results• Fast, but controlled to allow the body to efficiently

shuttle vitamins into the blood stream

ADVANTAGES OF ISOTONIX®

• Completely free of binders and fillers common in traditional tablet and capsule products

• Clear the stomach at an optimal rate to maximize absorption

• Buffered to protect nutrients from hydrochloric acid degradation in the stomach

ADVANTAGES OF ISOTONIX®

• Gentle on your system because they simulate body fluid

• Offer an alternative to pills (40% of American adults have showed difficulty swallowing pills*)

*The survey of 679 adults (513 ages 18-64, 166 age 65 and older)

was funded by the US affiliate of Germany's Schwarz Pharma

ISOTONIX® MULTIVITAMIN

• 100% of vitamins needed for proper nutritional balance

• Vitamins serve as cofactors and coenzymes for proper functioning of enzymes/metabolic reactions (required components)

• Minerals are key cofactors for metabolic processes (required components)

ISOTONIX® MULTIVITAMIN

• Available with and without iron

• Exceeds 100% DV for many important nutrients, including:

o Vitamins A, C, D, Eo B-vitaminso Zinco Selenium

o Coppero Chromiumo Potassium

ISOTONIX® MULTIVITAMIN

• Contains a unique blend of complementary vitamins and minerals with superior delivery of Isotonix

• Supplements dietary deficiencies

• Maintains normal metabolic functioning

• Provides 22 vitamins and minerals essential for optimal health

• Supports a healthy immune system

• Contains 100% or more of the RDA of essential vitamins and minerals

• Promotes the conversion of food into energy

• Supports a healthy cardiovascular system

• Supports strong bones

• Promotes skin health

• May promote mental clarity

• Helps maintain normal blood pressure

• Supports a healthy thyroid

BENEFITS OF ISOTONIX® MULTIVITAMIN

• Helps maintain normal metabolic functioning

• Supplements deficiencies in diet

• Promotes healthy growth and repair of tissue

• Helps maintains water and electrolyte balance in the body

• Promotes normal healing

• Supports the body’s ability to metabolize fats and carbohydrates and support a healthy body weight

• Provides vitamins and minerals associated with healthy body weight

BENEFITS OF ISOTONIX® MULTIVITAMIN

ISOTONIX® DAILY ESSENTIALS KITContains Isotonix OPC-3, Isotonix Multivitamin, Isotonix Activated B-Complex and Isotonix Calcium Plus

• Provides Vitamins and Minerals• Heart Health• Immunity• Energy and Mood• Stress Management

Save over $50 when

you purchase the kit!

THE MARKET AMERICA DIFFERENCE

Superior Quality

• The best raw materials

• Trusted manufacturers

GMP Standards

• Good Manufacturing Practices

• FDA and USDA

Best Science

• Clinical Research

• Proven Results

Isotonic Delivery

Nothing is more valuable than your health! It is your responsibility.

Start Your Journey Towards Optimal Health Today!