supercharge your marketing with strategic marketing 3.0
TRANSCRIPT
©2013 La Fetra Consulting 1
Doing More
with Less
Supercharge Your Marketing
Strategic Marketing 3.0
©2013 La Fetra Consulting 2
Marketing shouldn’t create
frustration
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“Half the money I spend on advertising is wasted. I just don’t know which half.”
JohnWannamaker
marketing
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“You can’t eat
just one”
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Little things tend to
accumulate
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Diet
and Exercise
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Clear objectives protect against
Fear, Uncertainty and Doubt
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Understanding enables
success
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Familiar fundamentalsChallenging execution
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10 years
practical
attractive
effective
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Strong roots support a healthy canopy
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How can 4 Principles improve
your business?
Deep Customer Insights
Strategic Marketing 3.0
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The right target creates
simplicity
©2013 La Fetra Consulting
Principal #1Know the real reasons people
select your firm
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A strong and clear message is
a compelling story
©2013 La Fetra Consulting
Principal #2 Do whatever it takes to get your
positioning right
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The best marketing is
story-telling
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Create leverage
©2013 La Fetra Consulting
Principal #3 Change the game with customer
references
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extend the benefitsbeyond marketing
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Principal #4 Tip marketing on its side
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Stra
tegi
c M
arke
tin
g P
lan
Sales
Development
SupportHR
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Commercial Builder
With everyone on the same page…
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Commercial Builder
With everyone on the same page…
1. Proposals run faster and smoother.
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Commercial Builder
With everyone on the same page…
1. Proposals run faster and smoother.
2. Sense of synergy pervades firm. People more productive, innovative and loyal.
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Commercial Builder
With everyone on the same page…
1. Proposals run faster and smoother.
2. Sense of synergy pervades firm. People more productive, innovative and loyal.
3. Easier to attract top talent. Better career opportunities.
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Smart leaders can improve
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Bruce La FetraEmail: [email protected]: LaFetraConsulting.comBlog: LaFetraConsulting.com/LookingUp