Sunscreen promotion cost effective in Australia

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<ul><li><p>PharmacoEconomics &amp; Outcomes News 651 - 14 Apr 2012</p><p>Sunscreen promotion costeffective in Australia</p><p>Researchers from Australia have reported that activepromotion of regular sunscreen use is likely to be costeffective for preventing skin cancer over the long term.</p><p>They constructed a decision-analytic model using asocietal perspective, with strategies modelled on theNambour Skin Cancer Prevention Trial. Costs werereported in 2010 Australian dollars and discounted at5%.</p><p>For lifetime prevention of melanoma, the incrementalcost per QALY gained by daily use of sunscreen was$A42 000. When protection against squamous cellcarcinoma (SCC) was included in the model, theincremental cost-effectiveness ratio was $40 900. Thelikelihood that promotion of daily sunscreen use wascost effective* for the prevention of melanoma was 64%.</p><p>These results "provide support for continuedgovernment investment in sun-protection campaigns forpopulations in high-sunlight conditions to encouragesunscreen use for protection from intense UV[ultraviolet] exposure", conclude the authors.* using a willingness-to-pay threshold of $50 000 per QALY gained</p><p>Hirst NG, et al. Lifetime Cost-Effectiveness of Skin Cancer Prevention throughPromotion of Daily Sunscreen Use. Value in Health 15: 261-8, No. 2, Mar 2012.Available from: URL: 803068979</p><p>1</p><p>PharmacoEconomics &amp; Outcomes News 14 Apr 2012 No. 6511173-5503/10/0651-0001/$14.95 2010 Adis Data Information BV. All rights reserved</p></li></ul>