Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Sunscreen ChallengeA conceptual design by

Alex Muller

Design ChallengeTo influence at least 5 people to apply sunscreen daily.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Sunscreen Challenge

Persuasive Purpose

• To promote skin health in college students by convincing them to apply sunscreen on a daily basis.

• To spread the popularity of sunscreen application using a social networking medium

Facebook Page

Industrial Design

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

User Description

College students who would like to protect their skin, reduce sun damage, and prevent signs of aging

Characteristics:

• 17-24 years old• Facebook users• relatively busy

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Storyboard: Mike in West Lag

Later, Mike checks his email on his computer and notices that he has a new message from the Sunscreen Challenge Facebook page.

Mike follows the link to Facebook to post his own sunscreen use and check on his friends’ activity.

Mike wakes up and gets ready for the day. He grabs his backpack and leaves his room.

On his way out of the dorm, Mike sees the Sunscreen Challenge kiosk and remembers that he should put on sunscreen. He stops for a moment to apply some to his face and neck.

Mike enjoys himself walking around campus in the pleasant sunshine.

Mike remembers a girl he met in class and decides to invite her to join the Sunscreen Challenge.

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Prototype of Sunscreen Challenge

• Record your sunscreen use and show your friends• Invite new people to join the Sunscreen Challenge

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Features/Functionality

• Sunscreen is made available at convenient locations within the dorm

• Students use the sunscreen and have the option to become a fan of the Sunscreen Challenge Facebook page

• Users can post their experience with building the sunscreen habit on the Facebook page wall

• The page will alert users weekly to remember to put on sunscreen and post their sunscreen use

• Users can see which of their friends are also participating and invite other friends to join

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Theoretical Justifications

• Freely provided sunscreen increases the ability of more students to use it

• Visible sunscreen stands placed at the exits of the dorm provide a good trigger for using sunscreen

• Becoming a fan of the Facebook page alerts friends through the news feed, promoting an increase in awareness of the Sunscreen Challenge and sunscreen use

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Plan for User Testing

• Start with one floor of West Lag, setting up a kiosk by the exit with sunscreen and information about the Sunscreen Challenge

• Recruit 5 people to track closely for sunscreen use, and have them become fans of the Facebook page

• Invite the rest of the floor to use sunscreen as desired, and tell them about the Facebook page

• Track how frequently the 5 participants use sunscreen, and if other people on the floor are using it

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Shortcomings of Design

• If people are late, they may not stop to use sunscreen on the way out the door

• People may leave the dorm at different times each day; this inconsistency may reduce habit formation

• People may not notice the sunscreen kiosks, especially over time

• Sunscreen must by purchased and stocked by the dorm or university

• There is a risk of sunscreen theft• A Facebook page is not as viral as an application• People may not have time or motivation to log their

sunscreen use• People may not want to receive weekly reminders /

updates

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Expansion - What else is possible?

• Other form factors or ID possibilitieso Complement Facebook page with a Facebook application that

would track users’ sunscreen use and display rankings of the most frequent users

• Other features and interactionso Provide different types of sunscreen – spray on, etc.o Expand to all dorms, other university buildings, other

universities

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Next Steps in Design Process

• Create Facebook page• Begin user testing on one floor• Assess efficacy of system and weaknesses • Look for improvements to system and

additional content for Facebook page

Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation of Design Project

How well does the idea reflect concepts from class?

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How well does the design match the design brief?

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How viable/convincing is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Evaluation continued…

How well could this solution scale to reach many?

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How well does this document communicate?

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Bonus Points

How insightful is the proposed solution?

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Stanford University, Spring 2010CS377v - Creating Health Habitshabits.stanford.edu

Additional Comments:

Overall remarks or additional comments here