sunlight for sojourner

Sunlight for Sojourner: A Benefit for Sojourner Place

Candice Alvarado, Kaitlin Andreas & Mariel Alvarez

FM430 Business Entrepreneurship

Spring Quarter 2012

Table of Contents

Table of Contents……………………………………………………………….………..2

Project Overview…………………………………………………………………………...3

Mission & Vision Statement………………………………………………………………..3

Task List…………………………………………………………………………………....4

Work Breakdown Structure………………………………………………………………...6

Risk Assessment……………………………………………………………………………7

Critical Path………………………………………………………………………………...8

Project Budget…………………………………………………………………………….10

Lessons Learned. …………………………………………………………………………11

Appendix A………………………………………………………………………………14

Fact Sheet…………………………………………………………………………………15

Event Poster…………………………………………………………………………....…16

Event Promotion……………………………………………………………………….…17

Event Photos……………………………………………………………………………...18

Silent Auction & Donations………………………………………………………………27

Thank You Letter…………………………………………………………………………28

Appendix B………………………………………………………………………………29

Candice Alvarado Resume………………………………………………………………...30

Kaitlin Andreas Resume…………………………………………………………………..31

Mariel Alvarez Resume……………………………………………………………………32

Sunlight for Sojourner

Project Overview

A night of summer fashion, food and cocktails supporting the sisters of Providence &

Sojourner Place. This event will include a summer fashion preview from local boutiques as

well as a silent auction. Glass blowers will also be handcrafting glassybabys during the event

in the studio’s hot shop.

Mission & Vision Statement

Mission: To raise awareness of Providence and their work in our community through a

cocktail & fashion event benefiting Providence’s Sojourner Place.

Vision: We strive to successfully raise awareness of Sojourner Place and the vital work they

are doing in our community by raising funds with hopes to provide the women they serve

with the daily necessities that most of us take for granted.

1

# Task Who? How will this task be completed?1 Contact Sojourner Place CA Sent e-mails back & forth - arranged a time to meet2 Research Locations CA, KA, MA Looked into locations, found contact info3 Contact Locations CA Contacted potential locations by phone or e-mail - proposed event4 Meeting with Jaime CA & KA w/ Jaime B. Met with Jaime, 4/10/12 - went over details of event & talked about location, date and time5 Brainstorm Sponsors CA, KA, MA Find contact info for sponsors/potential donors6 Location: glassybaby Studio CA Received a call back from Ray at glassybaby expressing their interest in hosting our event7 Decide on Name CA, KA, MA w/ Jaime B. Sunlight for Sojourner8 Discuss event with glassybaby CA call Ray at glassybaby on 4/189 Create info sheet for sponsors, etc. MA Create an informational sheet letting people know about our event, mission & vision

10 Reach out to contacts for donations/sponsorship CA, KA, MA phone calls, in person visits, e-mail11 Reach out to Mercer about clothing CA e-mail owner Karen Bonomo12 Create event invite/flyer CA Use illustrator to create invite & flyer to be distributed to potential attendees & posted at local businesses13 Reach out to wine/beverage contacts CA Sozo wine contact from Jaime B. / Chateau St. Michelle14 Create faeebook event invite page KA Kaitlin will create & establish an event invite page on FB15 Contact culinary students for food/cupcakes MA Mariel16 Contact photography student CA, KA, MA Talk to photography students which we have class with - see if there is any interest17 Contact audio student CA, KA, MA Go to program director & ask for reccomendations18 Collect items for silent auction CA, KA, MA w/ Jaime B. reach out to local businesses, boutiques, restaurants19 Contact modeling agencies (4) CA, KA, MA Contact TCM, SMG20 Contact Aria Style about getting rentals donated Contact John @ Aria via e-mail21 Send out event to be posted on local event calendars go through excell list & post to each22 Obtain tax code from Jaime B. Tax code will be given to our sponsors/companies who donate - through a thank you card23 Brainstorm event décor & space layout CA, KA, MA24 Find event volunteers CA, KA, MA Reach out to other students, students at SU, SPU, UW, and our friends25 Visit Sojourner Place CA, KA, MA Attend weekly Thursday night dinner at the house - get a tour from Jaime, etc. 5/3/1226 Confirm food & beverages for event CA, KA, MA Work with sponsors, as well as students to come to a confirmed decision27 Visit venue to go over layout & day of event CA, KA, MA w/GB With Ray from glassybaby28 Establish ticket price CA, KA, MA w/ Jaime B. $10 for basic entrance fee or $50 for entrance and glassybaby29 Establish how we are going to sell tickets CA, KA, MA w/ Jaime B. event bright.com30 Confirm with donations & sponsorship CA, KA, MA Contact interested sponsors/donations about what they can offer & when we will receive donations31 Collect donations & items for silent auction CA, KA, MA32 Confirm with boutiques on clothing CA Plan looks & outfits to feature during the fashion preview33 Create "wish list" for donation items for Sojourner CA, KA, MA w/ Jaime B.

Sunlight for Sojourner Task List

2

34 Collect donation items for Sojourner at school & work CA, KA, MA35 Distribute flyers & invites CA, KA, MA w/Jaime B.36 Create place cards for tables at event CA, KA, MA w/Jaime B.37 Create event signage CA, KA, MA w/Jaime B.38 Pump up event on Facebook page KA39 Get a count/estimate of attendance CA, KA, MA Count through RSVP's on Facebook, Providence, as well as friends, glassybaby studio.40 Confirm numbers for Food & Beverage CA, KA, MA Use estimate for attendance to ensure we have enough food & beverage for our event41 Confirm arrival times for volunteers CA, KA, MA Communicate with volunteers, photography, DJ, food, beverage, etc.42 Write press release KA To be distributed on Spotlight Seattle, and potentially other media sites43 Create baskets with donation items for silent auction CA, KA, MA44 Create event timeline/day of itinerary CA, KA, MA45 Create hair & make-up look for models KA46 Coordinate with glassybaby studio for day of event CA, KA, MA 6/5/1247 Gather/organize all supplies & donation items CA, KA, MA48 Set-up event at the glassybaby studio CA, KA, MA w/ Jaime B.49 Execute event at the glassybaby studio CA, KA, MA w/ Jaime B.50 Present donations to Sojourner Place CA, KA, MA

3

Sunlight for Sojourner Work Breakdown Structure


Photographer

Contact AiS Photography

Students

Lauren Hale

Food

Contact AiS culinary program

Aracely

Backup: We will provide food

Venue

Glassybaby

Rae- Event Manager

June 5th, 2012 Available

Need to sell 30 glassybabies for

venue cost

Models

Contact Agencies/

Friends

Laine & Marissa

Charity

Providence Sojourner Place

Jaime B. is our contact

Sponsors

Contact Potential Sponsors

Provide press kit and info sheet

Boutiques

Mercer

Back-ups

Sway & Cake Endless Knot Bliss

4

Risk How Likely Is This To Happen?

How Much Would It Impact Your Project?

What Can Be Done To Mitigate the Situation?

1 Lose a sponsor 4 2 Contact another potential sponsor

2 Lose a venue2 4 Move everything to our backup location

and contact our attendees

3 Charity dropout1 5 Contact another charity who would need

the donations

4 Lack of attendance 3 3

5 Not enough wine 2 4 Buy a couple bottles out of pocket.

6 Not enough food 2 3 Buy food platters out of pocket.

7 No models1 4 Find a couple friends who would be

willing to fill in8 No clothes 1 4 Take out the fashion preview portion.

9Not enough donations for silent auction 2 4 Make due with the donations we did

receive.

10 No placewear 1 2 Bring our own placewear sets or buy

plactic sets out of pocket

11 Don't sell enough glassybabies3 4 Find a way to pay for the venue out of

pocket

12 Photographer doesn't show 2 3 Take the pictures ourselves.

13 No one bids on auction packages1 3

Donate the items to Sojourner

14 Music doesn't work 1 2 Use a radio instead of an ipod15 People drink to much 2 2 Send them home in a taxi-cab

16 Weather's bad5 1 Give them a glass of wine to feel more

comfortable

17 Too many people2 4 Use the glass blowing space, so there

wouldn't be glass blowing.

18 Over budget 2 4 Ask for family support

19 Natural Disaster occurs 1 5 Reschedule the event

20 Fire Catastrophe! 1 4 Call 911.

Sunlight for Sojourner Risk Assessment

5

1 1 1 7 7 14 21

1 1 1 1 7 1 21

1 1 7 1 8 13 27

7 1 8 13 27

9 12

10 11

Actual Days: 61# of Days Needed: 58 12 9

Slack Days: 3

Source Charity: Sojourner Place

Source Sponsors, Donations & Fashion Event Planning

Propose Event

Meet w/Rae @Venue

Book Space

Make Contacts

Receive Replies

Procure Donations

Source Venue: Glassybaby

Contact Sojourner

Sojourner says YES!

Meet w/Jaime

Group Planning Meeting

Sunlight for Sojourner Critical Path

Looks & Models

Poster Design

Talk with Boutiques

Bliss & Dream

6

7 28 1 28 21 49 7 61 1

1 28 1 28 1 49 1 61 1

1 28 1 28 1 50 1 61 1

1 28 1 28 3 51 2 61 1

28 1 28 25 53 1 61 1

28 1 58 1

28 25 58 1

28 25 58 1

Event Planning Create Budget & Establish Ticket Prices

Create Social Media & Promotion Strategy Event Logistics Sunlight for Sojourner

Ticket Prices

Link FB to Sojourner

Meet w/Jaime



$0 BUDGET

Estimate Attendees

Meet w/Rae at VenueGlassybaby Presell

Set up Eventbrite

Create FB Page

Invite Guests

Maintain FB Page

Sunlight for Sojourner Critical Path

Décor Shopping

Final Meeting

Food Shopping

Prepare for Event

Arrive at Venue

Set-Up

EVENT!

Glassybaby Presell

Poster Design

Shopping List

Flyers & Posters

Décor Ideas

7

Item Actual Cost Donated By Donated Amount Out of Pocket Expense Glassybaby Event Space $850.00 Glassybaby $850.00 $0.00J Project Necklace & Earrings $50.00 J Project $50.00 $0.00Bottle of Wine & Wine Tasting for 4 $70.00 Brian Carter Cellars $70.00 $0.00Gift Certificate to Purple $50.00 Heavy Restaurant Group $50.00 $0.002 $25 Gift Cards to Caffe Ladro $50.00 Caffe Ladro $50.00 $0.004 Passes to Hot House Spa & Sauna $64.00 Hot House $64.00 $0.00Vatne Designs Jewelry $100.00 Vatne Designs $100.00 $0.00$50 to Macrina Bakery $50.00 Macrina Bakery $50.00 $0.00100 Mini Trophy Cupcakes $200.00 Trophy Cupcakes $200.00 $0.00Square Device $0.00 Square $0.00 $0.00Rentals for Event $39.00 Sweet Buffet $39.00 $0.00Food/Drink for Event - Costco $123.50 CA, MA, KA $0.00 $123.50Food/Drink for Event - Trader Joe's $50.71 CA, MA, KA $0.00 $50.71Food/Drink for Event - QFC $43.14 Lori Alvarado $43.14 $0.00Décor & Supplies for Event $64.68 MA $0.00 $64.68Clothing for Fashion Preview $0.00 Bliss & Dream $0.00 $0.00Posters for Event $60.00 The Art Institute of Seattle $60.00 $0.00Banquet Permit $10.00 CA $0.00 $10.00Flowers for Event $15.00 CA $0.00 $15.00Spray paint for Wine Bottles $13.92 CA, MA, KA $0.00 $13.92Gas/Transportation $75.00 CA, MA, KA $0.00 $75.00

Total $1,978.95 $1,626.14 $352.81

Sunlight for Sojourner Project Budget

8

Sunlight for Sojourner: Lessons Learned

Candice Alvarado

From the very first day of class it was clear to me what type of charity event I wanted to do

but going into this quarter, I would have never expected to give so much of myself to this project. I

was passionate about hosting a casual evening of cocktails, food and fashion to benefit a local

women’s shelter – Providence Sojourner Place. I happened to have worked with their community

outreach and events manager last summer and knew she would be totally on board to have us

organize a charity event for their organization. After contacting her and meeting with her to discuss

the details, we kept having more & more ideas about how we could make this event amazing!

However, this project wouldn’t have been such a success without learning a few lessons along the

way.

The first lesson I learned was to dream big, but ALWAYS have a back-up plan. Our first

challenge was finding a venue to host our event, but we were finally contacted by the glassybaby

studio in Madrona that offered us a free space rental as long as we sold 30 glassybaby prior/at the

event. The space was amazing, and they have glass blowers hand crafting glassybaby during your

event – which was a super plus. By partnering with glassybaby, 10% of the total sales from the

evening of our event will go directly to our charity as well as all proceeds from tickets & the silent

auction. Although this venue was not our first choice, it ended up being the perfect location and also

helped us to raise 10% more for our charity.

However, after landing our venue we had a hard time finding a local boutique or retailer that

was willing and/or able to provide clothing for our event. The spring and summer months are a

busy time for boutique owners as most of the trade shows and buying events fall in between March

and June. However, two weeks before our event we were finally able to secure clothing! I reached

out to my “connections” and a friend who works for Bliss & Dream boutiques was totally amazing

and was able to present the idea to her bosses, who automatically said yes. So the third lesson, is to

always use your connections – they are the most reliable and will put more effort into working with

you to achieve your goals.

The final lesson I learned from Sunlight for Sojourner is that it feels amazing to give back

and it was a huge motivator throughout the quarter. Early on, we were invited to Providence

Sojourner Place for a Thursday night family dinner – a requirement for all residents and employees

to attend. We had so much fun at the dinner, getting a chance to experience firsthand what an

amazing place Sojourner is. I left feeling so excited that we can help provide these women with the

basic things we all take for granted. Something about Sojourner just put me into such a good mood

and it was amazing to see all of the women so happy and thankful for what we are doing for them.

Between glassybaby presales, ticket sales and silent auction we received $1224.16, less the

pre-sold glassybabys at $40 each + tax - we raised $500.97!!! Sojourner Place will also

be receiving 10% back from glassybaby from the total sales during our event. The girls working that

night figured around $106. So, total we were able to raise approximately $606.97!

Kaitlin Andreas

Looking back on ‘Sunlight for Sojourner’ there are things I have learned when producing an

event and things I would have done differently. One of the trickiest situations we had to deal with

was finding companies that would be willing to donate their products or services. We sent out a

countless number of requests to many businesses around Seattle and one of the most common

responses we received was that they had already reached their donation limitations for the year. We

realized it was a lot easier to find businesses that were willing to take part in the event if they were

smaller, local companies that don’t get a lot of requests. It also helped to know people. They were

more willing to contribute if they knew who we were, or what organization the event was for.

Looking back we could have saved a lot of time and effort if we had focused more on these local,

neighborhood companies.

Another issue we ran into the week of the event was that we really had no idea what to

expect as far as attendance. According to our Facebook event page 40 people had accepted the

invitation and said they were going to attend; however, we were also selling tickets on

Eventbright.com and only a few people actually purchased those tickets, so we had no idea how

many people were going to show up and buy tickets at the door. It made planning difficult because

we had to guesstimate how much food and drinks to purchase, and even though we had a pretty

good turnout we ended up with way too much of everything. So, if we had found a way to better

pre-sell tickets or get a more accurate count on the amount of people who were actually planning to

attend it would have made things easier.

Overall, ‘Sunlight for Sojourner’ was a success! We sold enough glassybabys to use the venue

for free and many more people bought glassybabys at the event, so we were able to donate more

money through those sales. We auctioned off just about all the donations we received and the

fashion preview at the event was a fun, cute touch to the evening.

Mariel Alvarez

After our event “Sunlight for Sojourner”, I can say that our group did an amazing job and

we all produced a great event. I was so happy to see how thankful the director and members from

the charity were. It was so nice to see that they really appreciated all our hard work and effort.

Though we didn’t raise a huge amount of money, I am still happy because I know that the charity

will appreciate every ounce of it. We also helped to bring awareness to a charity that may not be that

known throughout the community. Looking back on the overall process I can say that

communication is very important not just with your group but with the charity, so you can fully

understand what you as well as the charity hopes to accomplish from the event.

What I learned from doing an event of this magnitude is that finding sponsors is not as easy

as you think. You will come to find out that many sponsors do not always want to help or cannot

help due to being over on charitable donations for the year. I also learned that timing is everything

and the more time the better. In some situations it would have been nice to have a little bit more

time to look for other solutions to problems. In addition, having back-ups to issues that arise are

vital because it can determine how quickly you can move onto the next task. Lastly, I learned that it

is important to promote your event through as many channels as possible and do not always rely on

the people that have confirmed attendance through social media outlets because those people that

said that they were going, isn’t always the case and you end up purchasing more items like food and

drinks than you actually end up needing.


Appendix A

9


2012

Our Mission: To raise awareness of Providence’s Sojourner Place, a local not

for profit organization helping homeless women in our

community transition into secure, independent living.

Event: A night of summer fashion, food and cocktails supporting the

sisters of Providence & Sojourner Place. This event will include a

summer fashion preview from local boutiques as well as a silent

auction. Glass blowers will also be handcrafting glassybabys

during the event in the studio’s hot shop.

Date: June 5th 2012

Time: 6:00pm to 9:00pm

Location: Glassybaby Madrona, 3406 East Union Street Seattle, WA 98122

Tickets: General Admission $10.00 & VIP $50.00 includes a glassybaby

Attendance: Estimated 50+ guests, ages 21-50.

Sponsors: TBD

Like Us: http://www.facebook.com,/ProvidenceSojournerPlace

Contact: [email protected]

Candice Alvarado 360.820.1386

5119 40th avenue NE, Seattle WA 98105

10

Sunlight for Sojourner: Promotion

12

Sunlight for Sojourner: Photos

13

Item Value BidJ Project Necklace & Earrings $50.00 $42.002 Guest Passes to Hot House Spa & Sauna $32.00 $25.00Brian Carter Wine & Tasting $70.00 $60.00Brunch or Lunch for Two at Purple $50.00 $50.00Caffe Ladro $25 Gift Card $25.00 $25.00Caffe Ladro $25 Gift Card $25.00 $25.00Vatne Designs Earrings $35.00 $20.00Macrina Bakery $50.00 Gift Card $50.00 $35.00Total $282.00

Item Value Donor NameJ Project Necklace & Earrings $50.00 J Project Clothing4 Guest Passes to Hot House Spa & Sauna $64.00 Hot House Spa & SaunaBrian Carter Wine & Tasting $70.00 Brian Carter CellarsBrunch or Lunch for Two at Purple $50.00 Heavy Restaurant Group2 Caffe Ladro $25 Gift Cards $50.00 Caffe LadroVatne Designs Jewelry $100.00 Neallie WalvatneMacrina Bakery $50 Gift Card $50.00 Macrina Bakery100 Mini Cupcakes $200.00 Trophy CupcakesEvent Rentals $39.00 Sweet Buffet LadyClothing for Fashion Preview $0.00 Bliss & Dream Boutiques

Sunlight for Sojourner Silent Auction

Sunlight for Sojourner Donations

22

June 10, 2012 Dear , On behalf of Sojourner Place, we would like to thank you for contributing to Sunlight for Sojourner benefiting Providence Sojourner Place. We greatly appreciate your amazing donations & contributions that will help to empower homeless women in our community, and change their lives forever. Sojourner Place, located in Seattle’s University District provides housing and support for homeless, economically and emotionally oppressed women in transition who are motivated to grow towards self-responsible, independent living. On any given night in Seattle and surrounding areas, it is estimated that over 600 women are without shelter. Your contribution to Sunlight for Sojourner has helped to secure a safe, stable future for a local woman in desperate need. We cannot thank you enough for joining us in our mission to bring sunlight to Sojourner by making a charitable donation through this event. Your donations are tax deductible as Sojourner Place is a not for profit 501 (c) (3) in the State of Washington under Providence Pariseau Corporation. The appropriate tax information is included below. Providence Sojourner Place Providence Pariseau Corporation XX-XXXXXXX To learn more about Sojourner Place, please visit their website at www.sojournerplace.org or follow them on Facebook at www.facebook.com/providencesojournerplace. Sincerely, Candice Alvarado, Kaitlin Andreas & Mariel Alvarez Sojourner Place Student Volunteers Sunlight for Sojourner Jaime Beytebiere Community Outreach & Events Manager Providence Sojourner Place Providence Pariseau Corporation

23


Appendix B

24

c: 360.820.1386 e: [email protected]

Education The Art Institute of Seattle Fashion Marketing 2009-Present Squalicum High School Graduate of the Class of 2009 2005-2009 Technical Skills

• Experience with media promotion and press outreach • Exceptional visual and oral presentation skills • Able to prioritize & manage multiple projects and tasks • Planning & coordination of special events • Able to manage high stress situations calmly • Creative thinking, problem solving • Experienced in Microsoft Office Suite & Adobe

Photoshop, InDesign and Illustrator • Facebook, Twitter & Blogger user

Personal Qualifications • Exceptional written and verbal skills • Produces professional quality work • Pays strong attention to detail • Works well with others, team player • Reliable, dependable and professional • Excellent leadership and communication skills • Positive attitude • Fun & outgoing personality • Self-motivated

Experience Public Relations & Social Media Intern Xanthus Communications/PR for People Seattle, WA March 2012-Present

• Research traditional media and engage in media outreach • Research social media and engage in ongoing conversation • Create organized database of results of organizational research • Generates competitive intelligence research of trends in the area of public relations and media relations

Media Promotions & Judge Coordinator The Rite of Spring Fashion Show Seattle, WA January-March 2012

• Collected and compiled a contact database for a constant contact messaging system • Contacted potential employers and MVP industry professionals to attend the show • Assisted in t6he collection of swag for the show’s swag bags • Managed and coordinated judges and criteria for the show’s scholarship awards

Intern & Assistant Wedding Coordinator Bitsy Events & Custom Creations Seattle, WA May-September 2011

• Assisted in the planning, set-up & coordinating of weddings, events & photo shoots • Completed creative projects in a timely and efficient manner, paying attention to the smallest of details • Wrote, edited & created blog posts to be published on the Bitsy blog & Facebook page

Women’s Shoes Sales Associate Downtown Seattle Macy’s Seattle, WA October 2009-July 2010

• Provided outstanding customer service on a daily basis to achieve sales goals in a commissioned sales position • Worked as a part of a sales team communicating with management, sales associates and stock room personnel • Motivated and challenged myself to make sales and consistently exceed daily sales goals • Received recognition for high sales including an award for top sales in my department

Achievements & Volunteer Work J Project Clothing Intern/Assistant 2012 Seattle Magazine’s Forecast Fashion Show 2012 FACE Fashion Show Volunteer Dresser 2011 Deans List - Art Institute of Seattle 2009-2011 Interests Fashion – passionate about the industry & seek a future career in PR, advertising or event planning in a fashion related field Travel – traveled throughout France and Spain for 16 days with a group of friends & hope to travel to Italy after graduating

“In order to be irreplaceable one must always be different.” – Coco Chanel

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Kaitl in Andreas Phone: (509) 594-‐6533

E-‐mail: [email protected]

Education

Bachelors of Science in Fashion Marketing and Management; Graduating August 2012 The Art Institute of Seattle; Seattle, WA

§ Cumulative GPA: 3.8 § Awards: Dean’s List

Associate of Arts Degree; 2009 Yakima Valley Community College; Yakima, WA

§ GPA: 3.54 § Awards: Dean’s List; Presidents List; Confederation of Teachers Award (Art Award)

TECHNICAL QUALIFICATIONS - Knowledge in event planning and production - Proficient in Microsoft Office - Knowledge of social media networking sites - Exceptional creative thinking ability - Able to understand consumer buying behavior - Efficient time management - Excellent communication and writing skills

PERSONAL ATTRIBUTES - Very attentive to detail - High level of integrity - Able to multi-tasking and problem solve - Enjoy challenging environments - Strong leadership ability - Works well with others - Consistency meeting deadlines

Experience

Marketing, Public Relations Intern 1/2012 - Present Spotlight Seattle; Seattle, WA

Duties consist of social media management and weekly posts to the online magazine. Attending events for contributor, Team Photogenic and broadcasting live feed that includes interviews, Facebook and Twitter posts, as well as, writing follow-up posts for the events.

Server, Banquet Server 8/2011-Present Fox Sports Grill; Seattle, WA

Customer service for a local sports bar and grill. Duties include serving tables, cocktailing during banquet events, open and closing restaurant, cash handling, and upholding liquor laws. Able to adapt to a fast paced environment and connect with energetic customer.

Sales Associate 4/2011-8/2011 Forever 21; Seattle, WA

Duties include greeting and assisting customers in their shopping decisions. Host, organize and sort apparel in the fitting rooms. Communicates effectively with consumers and can successfully identify their wants and needs. Pays close attention to detail. Assisted in the store’s set-up and grand opening

Trainer, Bartender, Server 3/2010-5/2011 The Old Spaghetti Factory; Seattle, WA

Customer service position for a fast paced urban restaurant. Able to multi-task and work under pressure. Connects with a wide variety of people including noisy, outgoing children and recognizing and responding to conflicts. Operational duties including upholding liquor laws, cash handling and maintaining a cash register.

Server, Banquet Server, Hostess 8/2007-8/2009 Appletree Restaurant and Grill; Yakima, WA

Customer service at a local, prestigious golf course and fine dining restaurant. Able to adapt to a resort environment and create personal relationships with frequent customers. Takes on a position to lead and direct staff during events and banquets; as well as, the responsibility to open and close the restaurant during certain shifts. An unofficial trainer for new employees in multiple positions.

Interests

My personal interests consist of fashion, music, and movies. I love spending time with family and friends and my hobbies consist of reading, writing, drawing, exercising, shopping and traveling.

PHONE: (509) 528-5898 EMAIL: [email protected]

`tÜ|x Ä TÄätÜ x é EDUCATION Bachelors of Science, Fashion Marketing The Art Institute of Seattle Seattle, WA 2011-Present Associate of Applied Arts, Fashion Marketing The Art Institute of Seattle Seattle, WA 2009-2011 SKILLS TECHNICAL QUALIFICATIONS PERSONAL ATTRIBUTES -Excellent Visual and Oral Presentation Skill -Bilingual: English & Spanish -Talent for Researching Market and Demographics -Outstanding Attention to Detail -Strong Customer Service Skills -Enjoy Challenging Environments -Proficient Comprehension in Microsoft Office Programs -Highly Motivated and Dependable -Basic Understanding of Adobe Illustrator CS5 -Great Organizational & Communication Skills -Knowledge of Advertising and Promotional Analysis -Effective Multi-Tasking Ability -Great Understanding of Market Trends and Inventory Control -Positive Attitude and Team Player -Excellent Marketing & Social Networking Skills -Self Starter and Willingness to Learn EXPERIENCE March 2012-Present

Marketing/Public Relations Intern Seattle Weekly Seattle, WA -Sponsorship Fulfillment -Social Media Marketing (Facebook, Twitter, Foursquare, Myspace) -Subscriber Database Entry -Web Content Management -Event Planning Assistant -Client Management -Administrative Tasks included Answering phones, relaying messages and calls effectively, Faxing, and Filing October 2011-March 2012

Promotions Coordinator AIS Rite of Spring Fashion Show Seattle, WA -Promoted and Assisted in the Productions the Fashion Show -Distributed Event Materials such as Posters, Postcards, Emails, Social Networks -Assisted in aid of overseeing the Tables at the Fashion Show Vendors, Press Check-in, Employee Check-in, and VIP Check-in -Aided in helping in multiple departments of the Fashion Show August 2011-September 2011 US Bank Pasco, WA

Teller -Handled Routine Financial Transactions like Deposits, Withdrawals, Advances, Loan Payments, and Merchant Transactions -Balance transactions daily while ensuring a positive interaction with customers and non-customers -Successfully Cross-Sell U.S. Bancorp Products -Provide Excellent Customer Service April 2011-June 2011 Butch Blum Seattle, WA

Marketing Intern -Assisting with Promotion Efforts -Assisted in the revision of the website that involved using Styling for photo shoots and writing copy for web pages -Sorting and Distributing using Vendor Media Flyers, Books, and Postcards -Assist in Coordinating Events in Fashion shows, In-store galas, and Trunk shows -Administrative Tasks included Answering phones, relaying messages and calls effectively, Faxing, and Filing -Stock and Receiving Merchandise getting ready for the store January 2010-March 2010 AIS Advertising Seattle, WA

MAK Agency Team Member -Assisted in developing a full print campaign for a LA Gang Tours -Research new market areas for LA Gang Tours utilizing Online Databases like Zip Skinny, Quantcast, City-Data, and Prim NE -Contributed in ideas for the creation of a 30 second public service announcement for LA Gang Tours December 2007-October 2009 Macy’s Kennewick, WA

Divisional Sales Associate -Ability to adapt to different department while still providing excellent customer service -Provided effective product knowledge -Assisted in receiving new merchandise shipments, and preparing them for the selling floor -Maintained selling floor presentations, and restocking merchandise as needed ACHIEVEMENTS -Presidents List -3.6 GPA

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