suneco lifetime customer experience essentials

“A lifetime customer experience”the essentials

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Today’s presenters:Alex van Wolferen33 years old, lead-developer, gadget freak, 3D printing enthusiast and one of the speakers at the very first Sitecore User Group Netherlands Conference

@[email protected]

Jeroen SpeldekampSitecore MVP since 2011, autodidact, thought leadership, outside-the-box thinker, father of two, multicopter builder, gadget freak, runner and one of the speakers at the very first Sitecore User Group Netherlands Conference.

@[email protected]

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Suneco

Mickel JansenManager [email protected]

“We just do what we’re good at”

What we don’t:• be yet another full service internet partner• distinguish ourselves by flashy sales pitches• aim at the very large online projects (although

we love to co-perform in them)

Then what does Suneco do?:• We stand-out in technical knowledge,

especially in Sitecore• We love to share that knowledge and use it in

favor of our customers• We look for co-operation with business partner

specialists to be able to serve all customers in all projects

• We’re always looking for long term relationships with our customers and partners

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Complexity is your enemy. Any fool can make something complicated.

It is hard to make something simple.

Richard Branson

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We did a lot of Sitecore auditing…

…and have seen a lot of dangerous implementations

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You don’t really get what you want

You don’t want that. This is what you want. And the rest will be build in phase II.But sadly there is no phase II

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I asked to turn on the DMS. But I still can’t do personalization and/or A/B testing?!? Okay, but the

DMS is turned on, like you asked us!

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Marketeers, Customers aren’t speaking the same language as the…

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People that are building the website

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Picklist • Component based, not page based• Shared content vs page based content• Dynamic Page Events• Portals (Real data must be mocked) • If necessary split up the css

and give the customer more control over design

• Aliases on Sitelevel• Placeholdersettings (Aaaagrh) • Linkmanager Switcher• Impact 7.5/8.0 (MongoDB) • Use only one website structure for all the

sites that are running on that instance.• Uhmm where’s that url

coming from ?!?!?!• Your input?

End

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Functional Design ?!?!?

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“I DON’T WANT HOTSPOTS !!I WANT TO DESIGN MY OWN PAGES”

When starting with a good and solid foundation. Using it and extending it will be a breeze

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http://www.noname.com

Component based architecture

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• The famous Page Events we all know from Sitecore

• Great use of it in Web Forms for Marketers

• Visit reports

Dynamic Page Events

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• All kinds of interaction with your components Clicks Filtering Search

Dynamic Page Events

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• No change in URLs• No information about filtering being registered• No information about search• Clicking on a link gives no extra information• Nothing really happened in your DMS

Dynamic Page Events

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Dynamic creation and deployment of Page EventsAvailable right after you get your hands on the

componentsThe more, the betterKnow what your visitors really do on your website

Clicks Filtering Accordions

Search on your website or in components are often forgotten

Dynamic Page Events

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Shared content vs page based content


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Shared content vs page based content


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Portals

“You aren’t allowed to show customer data in the page-editor preview and edit mode. ”


Never ever show real-life customer data in the page editor.

Another important thing is that you can actually fake login and logout.

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“I want my aliases saved on site-level and not at Sitecore instance level !!”

“I want the ability to use same alias on all my sites ”

“Extending Sitecore with functionality that allows saving aliases on sites level.”

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Aliases on Sitelevel

“With a Good and Solid foundation in place it is easy to extend without creating a new project for it.”

Just an RFC will do !

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“Why can’t I change the look and feel of my action pages.”

“Giving the customer a little more rights to change the Couleur locale.”

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PlaceholderSettings“I want all my business units that have sites on my Sitecore Platform to pay for the components they using”

“”

“”

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“Now our new website is online build by partner A. We get all kinds of link errors on one of our existing website build by partner B”

“Link Manager switcher. I do not know what it means, but all websites are working again. I'm happy”

“”

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LinkManager Switcher

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LinkManager Switcher

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Impact 7.5/8.0 (MongoDB) “”

“”

“”

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“Why have all my sites completely different structures.

This is for contenteditors not a workable situation”

“Use only one website structure for all the sites that are running on that instance.”

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Website Structure

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Website Structure

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“When searching with google some strang urls to our websites appears in the searchresults.

“?”

http://www.Suneco.nl/Sitecore/content/www-d-softwarehosting-d-nl/actions/landingpage

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Url ?!?! Rootpath for all websites

StartItem for www.Suneco.nl

StartItem for www.softwarehosting.nl

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Thanks for watching!• Don’t miss out your chances on

potential lifetime customers• Know what they do on your website• Know what they want

• Make sure you have made your checklist

suneco lifetime customer experience essentials

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