Sundia Watermelon

RetailMonth XX, 2006

Sundia Watermelon

New Company…Watermelon, Watermelon…Watta Melon!!!

Create a brand consumers can trust

Sundia Inside: guaranteed quality (money back)

Sundia Minis

Promote the brand through clever campaigns

Free Juice

Coupons for consumer products

Enhance consumer experience by partnership

Sundia Watermelon Juice

The ONLY watermelon juice available!

Sundia Inside

Financially backed by Sundia

Consumer focus

Certified Quality

3-point certification

If customer is not satisfied, money back

Can offer store coupons/gift cards

Sundia Minis

Competitively priced

Better Product

Stickered Watermelons will DRIVE Promotion

Watermelons to be stickered with “Free Sundia Watermelon Juice” Stickers

Consumers Buy the Melon and the Juice

Download a rebate form on the web

Send in their receipt and completed rebate form

Promotions

Cross promote on watermelons:

ABC’s Desperate Housewives (sweepstakes)

Trident Gum (coupon)

Skyy Vodka (recipes and cross promote)

Encourages Additional Purchase

Sundia Pays for ALL Costs (stickers, redemption, administration, gift cards, etc.) and manages the coordination

Large $$ ring for the produce department

Retailer Takes Home the Margin $$

What a Promotion!