summitup marketing social media best practice
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Social Media Best Practise
44% of UK businesses have no social media guidelines in place 40% have broad guidelines Only 16% have specific guidelines
Why a Social Networking Policy? What happens if a client…..
Writes an unfavourable review online Tweets something unfavourable Posts something unfavourable
Many companies assign social media postings to junior staff
Are you sure staff are posting company news & views & not their own?
Your social media plan…..
What is important for your company? What really matters? Which social networks? Who do you link to, follow & connect with, who is not acceptable? What news do you release about your customers & clients? Are posts in house or agency?
What do you want to achieve?
More traffic to your web site Increased online profile Increased sales Increase brand awareness PR Build mailing list
Technical issues
What images will be used for profiles, logos, and thumbnail – be consistent Twitter uses a small thumbnail in front of your tweets – make it recognisable Followers and fans recognise businesses by thumbnails & logos. Make sure images and logos fit networks parameters Many social networks pre-set fonts, so you have no choice.
Brand
What does your brand represent and what words can be used ? Agree the identity you are using for social media - is it to be a company profile or the profile of the individuals who are posting and tweeting for your company? How are other staff involved?
Your ‘audience’
Measure and monitor links and responses Don’t use irrelevant hashtags Don’t spam Encourage follows by using share buttons Create your own hashtags Post business opening times & response times to tweets & posts clear on your profile pages
Crisis management
Prepare for a crisis How will to respond to critical tweets, posts and reviews? Don’t promise what you can’t deliver Don’t argue with customers Have a timescale for responses to compaints Refunds and incentives individually or pre planned?
Which networks?
Twitter Facebook LinkedIn
Foursquare U tube
Pinterest Slideshare Ecedemy
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