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TOP 10 COOL THINGSABOUT DELICIOUS

SummitUp10/20/09

…plus some more ideas for PR2.0 pros

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1. Lose the annoying dots

• Social bookmarking site founded in 2003 and acquired by Yahoo! in 2005

• Known as del.icio.us until upgrade in 7/08

• Delicious 2.0 is faster, sleeker and has some new search functions

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2. Work in the cloud

• Save, tag, manage and share links in one centralized place

• Improve how you discover, recall and share online

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3. Tap into community

• Find other, similar sites based on your interests, key words and network

• Use tags to help you find and share things easily

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4. Dive into the deep Web

• Uncover hidden resources using the power of social search

• Find untold treasures based on your interests, key words and network

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5. Get the buttons

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6. Preface each saved link

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7. See what’s hot

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8. Promote yourself

• Save each blog post to Delicious

• Bookmark all accolades or other positive web mentions about you

• Ask your blog readers to save your posts to Delicious

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9. Track trends

• Subscribe to specific tags

• See what’s hot right now(http://delicious.com/recent)

• Check out what’s most popular over time(http://delicious.com/popular/)

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The importance of tags

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10. Make friends

• Go to your bookmarks and see who else has saved them

• See who else is saving links related to your favorite tags or keywords

• Find like-minded people to add to your network

• Send relevant links to their inbox

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PR is Delicious

• Spot trends and hot issues• Pitch media or reach out to bloggers• Compile online clips for sharing and

merchandising• Compile lists of target bloggers• Use it as rudimentary RSS• Measure results of online marketing campaigns• Direct to consumer (DTC) “edgework”

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Sample Delicious pitch page

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Pitching via Delicious

• Topic-specific research page related to your area of expertise

• List of important links, articles or resources with third-party credibility

• Point to targeted, focused areas of a Web site or online news room

• Each link is prefaced with your description/ intro designed to highlight key messages

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Sample Delicious pitch pages

• http://delicious.com/CulinaryOhio• http://delicious.com/OhioAnniversaries• http://delicious.com/UniquelyOhio• http://delicious.com/GLBTOhio

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Sharing Delicious clip reports

• http://delicious.com/NotinColumbus.com

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Creating blogger lists

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DTC edgework

• See who is saving links using your top tags or keywords

• Reach out to those people directly

• Similar to pitching bloggers via Twitter

• How to tag pitch: “for:larak”

• Explain why in the Notes field

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Delicious has competition

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• Start a Delicious page for your favorite places online

• Use a Delicious page to collect online accolades

• Save relevant blog posts and articles to a topic-specific Delicious page

• Consider using Delicious for media relations, online clip tracking, blogger lists, crowdsourcing or DTC outreach

Four things to take away

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• 150 Delicious hacks:

http://www.econsultant.com/delicious-by-function/index.html

• Absolutely Delicious tools collection:

http://www.quickonlinetips.com/archives/2005/02/absolutely-delicious-complete-tools-collection/

• My aggregated Delicious links:

http://delicious.com/LaraK/delicious

Useful Delicious resources

QUESTIONS?

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CONNECTLara Kretler@LaraK on TwitterLaraK on DeliciousLara.Kretler@Fahlgren.com614-383-1618 or 937-271-9151www.fahlgrenmortine.comwww.larakretler.com