summerhouse 247 listing presentation

St. Augustine Team Realty

Great Realtors Serving Great People.

People don’t care what you know unless they know that

you care. We believe that.

St. Augustine Team Realty is a botique agency focused

on providing the highest quality real estate services,

ensuring the highest monetary return for the customers

and a seamless sale all the way to closing.

Market Snapshot for: 8550 A1A South Unit 247

Summerhouse Condo St. Augustine, FL 32080


Outline

• I will introduce myself and ask a series of questions.

• We will explore and discuss the property.

• I will discuss the marketing plan.

• We will establish price and an estimate of net

• I will explain forms and procedures.

• I will address your concerns.

• We will come to a mutual decision.

“Ron Barry has a strong

desire to serve his

customers and meet all

their needs.”

Testamonials


A Series of Questions

• When did you first think about selling?

• What originally attracted you to this property?

• Would you have to sell this home to buy a new

one?

• Or, if this is a second property do you plan to

reinvest the proceeds locally?

"Sean worked for 4

months to find what we

wanted, promptly

answered phone calls

and e-mails, made

numerous tours and open

house trips."

Testamonials


A Series of Questions

• What is the most important, price, timing or

convenience?

• Who else have you been talking to about the sale

of this home?

• What will it take to get your property listed with

me today?

"The smoothest Real

Estate transaction ever!"

Testamonials

St. Augustine Team Realty Ownership

Sean Hess, Broker and Managing Partner

Kate Stevens, Partner and Broker Associate

Ron Barry, Partner and Director of Business Development

Kate Stevens Ron Barry Sean Hess

St. Augustine Team Realty Who We Are

Sean Hess, Broker and Managing Partner of St. Augustine Team Realty.

• Sean is the marketing voice of the St. Augustine Team. Known for directing The StAugBlog, his YouTube tutorials on real estate, and pioneering local internet sales, Sean had turned the St. Augustine Team into St. Augustine’s most aggressive and successful online real estate presence.

• Sean won two national awards for online marketing: the Constant Contact All Star Award and the BizRate Best Reviews award.

• Sean is currently a Director for the St. Augustine/St. Johns County Board of Realtors.

• As (just) a Realtor for eight years Sean sold 86% of his residential listings that went to term, and closed 99% of his buyer sales that passed inspection. Sean is the former manager of a large real estate firm where he received the Most Listings Sold Award (St. Augustine), and FIVE STAR Best in Client Satisfaction Real Estate Agent (Jacksonville Homebuyer Magazine).


Let’s Explore the Property…

• Show me the home as if I’m the buyer and you are the

Realtor.

• Point out the things that you especially enjoy about the

home. Be sure to point out things that I might not notice.

• Chances are someone else will value these things as

much as you do. This will help sell your home faster and

put more money in your pocket!

"Sean gave expert service, time, and follow through. Sean took as much time as I needed to make a decision on the type of home I required, and with short notice."

Testamonials


You Will Be Online, Seriously

• All of our listings are posted on the two LARGEST local

MLS systems.

• Your home will be on Facebook, YouTube, Realtor.com,

Craigslist, Zillow, Trulia, pinned on Pinterest and we’ll even

Tweet about it on Twitter!

“Sean always had an answer and solution to my questions. He was very cooperative, had a pleasant personality, and was always available."

Testamonials


We Never Forget the Basics

We include all the basic stuff:

• Signs, lockboxes, and flyers.

• Arrange showings.

• Provide feedback.

• Full support from contract to closing.

"I knew of Sean's record and he lived up to it!"

Testamonials

Happy past customers, retired educators Bob and Donna Corson.


• Are you comfortable with me?

Attending an event at the Federal Reserve, Atlanta, in 2011.

St. Augustine Team Realty Determining Value

8550 A1A South Unit 247 (Summerhouse), St. Augustine, FL 32080

• 1064 square feet • 2 bedrooms/2.5 baths • 2 story townhome • Taxes $3140 a year • Condo fees $377 a month • Built 1980 • Orig. Purchased $74,000 • Furnished? Updates?


How do we determine price? There are several different factors:

• Active Listings (homes not sold), to see where our competition is at. • 9 other active ocean views. •Pending Listings, to see what price ranges are at least attracting buyers. • 0 pending sales. Unit 247 at Summerhouse


How do we determine price? There are several different factors:

• Sold homes, because these show market trends. • 4 sales, (2 distressed sales not counted). •And homes that didn’t sell, so we can determine what not to do. • 10 failed to sell. One of Summerhouse’s 4 pools.


Ocean View townhome sales (non distressed) at Summerhouse this year:

Unit 429 Sold $220,00

55 days

Unit 114 Sold $224,000

141 Days

Unit 146 Sold $230,000

92 days

Unit 344 Sold $230,000

78 Days

There were two distressed sales, each at $190,000.



Unit 429 Sold $220,00

55 days

Unit 114 Sold $224,000

141 Days

Unit 146 Sold $230,000

92 days

Unit 344 Sold $230,000

78 Days

All but unit 114 was priced at or below $249,000.

All units were at least “modern” or updated. But furnished or not doesn’t seem to matter.



Unit 429 Sold $220,000

55 days

Unit 114 Sold $224,000

141 Days

Unit 146 Sold $230,000

92 days

Unit 344 Sold $230,000

78 Days

Unit 114 was priced the highest and took the longest to sell.

Unit 247 should sell in this range.


Explain Forms and Procedures

• Listing Paperwork.

• Disclosures.

• Showing Appointments.

• Key.


Any Concerns?

• Mutual Decision.