IN THE UNITED STATES DISTRICT COURTFOR THE WESTERN DISTRICT OF WISCONSINSUMMER SET MUSIC AND CAMPINGFESTIVAL, LLC, an Illinois limitedliability company,Plaintiff,v.FLOAT-RITE, Inc., a WisconsinCorporation,Defendant.)))))))))))))Case No. 15-cv-490VERIFIED COMPLAINT FOR INJUNCTIVE AND OTHER RELIEFPlaintiff Summer Set Music and Camping Festival, LLC (Plaintiff), by its attorneys, asandforitsverifiedcomplaintforinjunctiveandotherreliefagainstDefendantFloat-Rite,Inc.(Defendant), alleges as follows:NATURE OF THE ACTION1. Plaintiff,inconjunctionwithitsaffiliatedentities,organizesandproducesthethree-day Summer Set Music and Camping Festival (the Festival), a music festival held once ayear at the Somerset Amphitheater in Somerset, Wisconsin.The 2015 Festival will be the fourthannualFestivalorganizedandproducedbyPlaintiff.Eachyearsince2012,theFestivalhasgrown in popularity,scope and profitability. In addition to music, Plaintiff offers festival-goersvariousonsitecampingoptionstocompletethefestivalexperience.Plaintiffscampsitesandother festival grounds, along with the music lineup, promotional artwork and the name SummerSet itself, are organized and/or designedtopromote, cultivate and provide the atmosphere andCase: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 1 of 232overallexperiencethathascometobeassociatedwiththeSummerSetMusicandCampingFestival brand.2. Defendantowns andoperatesacampsiteacrossthestreetfrom theFestivalsite.In addition to offering sites for tents, Defendant also rents cabins.As a result of the location ofitscampsite,Defendantinevitably profitsfrom theFestivalby rentingcampsitesandcabinstoPlaintiffsfestival-goers.Butthatoverflow businesswasnotenoughforDefendant.Inanattempttocash-in on Plaintiffshard work andenormous investmentinbuildingitsbrandovertheyears,DefendantisimproperlyexploitingPlaintiffstrademarksandlogo.Forexample,Defendantinfringed Plaintiffs registered trademark Summer SetMusic and Camping Festivalbyregistering,traffickinginandusingthewebsitewww.summersetmusicfestivalcamping.com.Inaddition,DefendantisusingPlaintiffstrademarktopromoteitscampsiteonmultiplewebsitesanditsFacebookpage.Defendantswrongfulactionshaveresultedinfestival-goersrentingDefendantscampsitesratherthanPlaintiffs,causedconfusionamongfestival-goersregarding Defendants affiliation (or lack thereof) with Plaintiff, and dilution of Plaintiffs brand.3. Thislawsuitisbroughtto:(a)obtainatemporaryrestrainingorder,preliminaryinjunctionandpermanentinjunctionprohibitingDefendantfromusingtheSummerSettrademarkorotherwisesuggestingtothepublicthatitisaffiliatedwithPlaintiffinanyway;(b)recoveractual,trebleandstatutorydamagesresultingfromDefendantsviolationsoftheAnti-CybersquattingConsumerProtectionAct,theLanhamAct,theandtheWisconsinDeceptiveTradePracticesAct;and(c)recoverattorneysfeesandcostsassociatedwithbringingthisaction.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 2 of 233PARTIES4. Plaintiff Summer Setis an Illinois limited liability company.While jurisdiction isnotpredicatedon diversity of citizenship,Plaintiffs solememberisa Delawarelimitedliabilitycompany.5. DefendantFloat-Rite,Inc.isaWisconsincorporationwithitsprincipalplaceofbusiness in Somerset, Wisconsin.JURISDICTION AND VENUE6. ThisisacivilactionallegingTrademarkInfringement,UnfairCompetitionandCybersquattingarisingunder15U.S.C.1125(d)(Cyberpiracy);1114(TrademarkInfringement), 1125(a) (Unfair Competition), aswell as a violation of the Wisconsin DeceptiveTrade Practices Act, W.S.A. 100.18.7. This Court has original subjectmatter jurisdiction over this action pursuant to 28U.S.C.1338(a),28U.S.C.1338(b)andsupplementaljurisdictionoverthestatelawclaimalleged herein under 28 U.S.C. 1367(a).8. Venue is proper in this district under 28 U.S.C. 1391(b), (c) and (d).FACTS COMMON TO ALL COUNTSThe Summer Set Music And Camping Festival9. TheFestivalisathree-daymusicfestival,heldannuallysince2012attheSomersetAmphitheaterinSomerset,Wisconsin(theFestivalVenue).The2015Festivalisscheduled to take place August 14-16.Attendees travel to the Festival from all over the country.10. TheFestivalscapacityisover40,000peopleperday.Festivalgoerscanpurchasesingledayticketsorthree-daypasses.InadditiontosellingticketstotheFestival,PlaintiffalsorentsaccesstovariouscampgroundsthatarephysicallyconnectedtotheFestivalCase: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 3 of 234Venue.Plaintiffscampsiteoptionsrangeinpricefromapproximately$125foratent-onlycampsitethatcanaccommodateuptosixpeopleto$500forrecreationalvehiclecamping.Plaintiffhadapproximately2,880campsitesavailableforrentofwhichapproximately445remain available as of the date this Complaint was filed.11. Plaintiff recently reduced the prices of its remaining available campsites.12. PlaintiffexpendssignificantresourcestomarketandadvertisetheFestival.Inparticular, Plaintiff maintains a website at www.summersetfestival.com (Plaintiffs Website)to market the Festival.Individuals visiting Plaintiffs Website can, among other things, purchasetickets to the Festival, see the lineup of musical acts performing at the Festival, and reserve andrentcampsitesattheFestival.PlaintiffalsoaggressivelymarketsandadvertisestheFestivalthrough,among otherthings,varioussocialmedia platforms,a variety ofotheronline outlets,miscellaneousprintadvertisements,streetmarketingteamsandthird-partywebsites.Plaintiffspends approximately $100,000 per year on these marketing efforts.The Summer Set Mark13. On January 22,2013,Plaintifffiledan application with theUnitedStatesPatentandTrademarkOffice(PTO)forthemarkSummerSetMusic&CampingFestival(SerialNo. 85829369).14. On May 13, 2014, the PTO granted Plaintiffs registration of the mark SummerSetMusicandCampingFestivalonthePrincipalRegister,RegistrationNo.4527855(theSummerSetMark).TheSummerSetMarkis primafacie evidenceofthevalidityandownership of, and is constructive notice of ownership, of the mark, as provided by 15 U.S.C. 1057(b) and 1072.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 4 of 23515. Plaintiffhasexpendedconsiderableresourcesmarketing,advertisingandpromoting goods and services under the SummerSetMark and has been using the Summer SetMark since 2012.16. Plaintiffhassold a considerable numberofticketsand camping site rentalsforpast Festivals as well as the 2015 Festival pursuant to and while using the Summer Set Mark.17. Plaintiff has established goodwill in connection with its business, which goodwillthe public associates with the Summer Set Mark.Float-Rite Park18. Defendantownsand operatesa camping facility called Float-Rite Park on landacross the street from the Festival Venue (Float-Rite Park).19. DefendantisusingtheSummerSetMarkandisfalselyandmisleadinglyrepresentinganaffiliationbetweenFloat-RiteParkandtheFestivaltomarket,promoteandadvertiseFloat-RiteParkinanattempttolurefestivalgoerswhootherwisewouldcampatPlaintiffs campsites.In doing so, Defendant is infringing upon the Summer Set Mark, deceivingconsumers,creatingsubstantial confusioninthemarketplaceregardingwhetherFloat-RiteParkis affiliated with Plaintiff and diluting Plaintiffs brand.Defendants Float-Rite Website20. DefendantpromotesFloat-RiteParkonitswebsitewiththeURLwww.floatrite.com(DefendantsFloat-RiteWebsite).AtthetopofthehomepageofDefendantsFloat-RiteWebsitethereisabannerstating:CampAtFloat-RiteDuringTheSummerSetMusicFestivalwhichisablatantattempttousetheSummerSetMarktoinducecustomers to stay at the Float-Rite Park.A screen shot taken on August 5, 2015 of the Float-RiteWebsite home page is below as Figure 1.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 5 of 236Fig. 1.21. DefendantsarenotauthorizedtouseanyiterationoftheSummerSetMarkincluding,withoutlimitation,thephraseSummerSetMusicFestivalontheFloat-RiteWebsite.Defendants Summer Set Website22. In addition to Defendants Float-Rite Website, Defendantis also promoting Float-RiteParkonasecondandnewwebsite withtheURLwww.summersetmusicfestivalcamping.com(DefendantsSummerSetWebsite).AscreenshottakenonAugust5,2015ofDefendantsSummerSetWebsiteshomepageisbelowasFigure 2.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 6 of 237Fig. 223. Thedomainname,sometimesreferredtoasaURL,www.summersetmusicfestivalcamping.comimproperlyincorporatestheSummerSetMark,which alone is a violation of anti-cybersquatting laws.24. Defendants Summer SetWebsite alsoincludes artwork depicting the silhouettesof people attending a music festival.Float-Rite does not regularly host large music festivals andisnothosting a music festivalthe same weekend asthe SummerSetFestival.The silhouetteartwork is designed to confuse consumers and imply that Defendants campsite is affiliated withPlaintiffs Festival. (See Fig. 2, above.)25. Defendants SummerSetWebsite alsoprominently displaysthe wordsSummerSet Music Festival Camping which directly infringes upon the Summer Set Mark.(See Fig. 2,above.)Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 7 of 23826. Causingfurtherconfusion,Defendants SummerSetWebsitedisplaysthelineupof musicians scheduled toplay atthe 2015 Festival. A screen shot taken on August 5,2015 ofDefendants Summer Set Websites home page after scrolling down is below as Figure 3.Fig. 3.27. DefendantsSummerSetWebsitealsohaswhatitreferstoasaSummerSetMusic Map.This reference to the Summer Set Music Map is another misuse of the Summer SetMark.A screen shot taken on August 5, 2015 of Defendants Summer Set Websites home pageafter scrolling down further is below as Figure 4.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 8 of 239Fig. 428. When a user clicks on the link identified by the words View Map in the yellowbox, he or she is taken to a map titled Summer Set Unofficial Map 2015.An official SummerSet logo is incorporated into the map in a prominent position and in a manner that draws the eyedirectlytotheSummerSetMarkandlogoasopposedtotheFloat-RiteParklogowhichisobscured.ThemapalsopurportstodepicttheFestivalVenueandPlaintiffscampsites.TheincorporationoftheSummerSetMarkandlogoinconjunctionwiththeFloat-RiteParklogocreates the false appearance of an affiliation between Float-Rite Park and Plaintiff.29. ThroughDefendantsSummerSetWebsite,DefendantoffersBenefitsofCampingwhichinclude,amongotherthings,NoVehicleSearches.Bycontrast,itisPlaintiffspolicytosearchallvehiclesenteringtheFestivalVenueanditscampsitesforprohibiteditems.DefendantsofferisashamelessinvitationtoFestivalgoerstobringintoFloat-RiteParknarcotics,firearms,fireworksorotheritemsthatareprohibitedattheFestivalVenue and the Festival campgrounds.Defendants offeris an attempttocircumventPlaintiffsCase: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 9 of 2310ability to control safety at the Festival.If anyone dies or is injured as a result of an illicit drug,weapon,fireworksorotheritemthat,whileprohibitedattheFestival,waspermittedbyDefendant, the death or injury will severely tarnish the Summer Set brand.That is particularlytrue because of the confusion created by Defendant regarding its affiliation with Plaintiff.30. Defendant also bid on various ad words so that a Google search of summer setmusic and camping festival produces a search results page for the internet user featuring a paidadvertisementbyDefendantlinkingtoDefendantsSummerSetWebsite.Infact,thevery topresponseinaGooglesearch of theSummerSetMarkleadstoan advertisementforDefendantand a link to Defendants Summer Set Website.The advertisement does not mention Float-RiteParkfurtherperpetuatingafalserelationshipbetweenDefendantsSummerSetWebsiteandPlaintiff. A screen shot taken on August 5,2015 of the Google search results page is below asFigure 5.Fig. 5Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 10 of 231131. Links to Plaintiffs Website -- the only official Festival website -- appear belowDefendants advertisement in the search results.(See Fig. 5, above.)Defendant Uses The Summer Set Mark ToPromote The Float-Rite Park On Its Facebook Page32. DefendantusestheSummerSetMarktoadvertiseFloat-RiteParkonitsFacebookpage.TheFloatRiteParkontheAppleRiverFacebookpagehasalinktitled:SummerSetMusicFestivalCampingwhichlinkstoaFacebookprofiletitledSummerSetMusic Festival Camping at FloatRite Park on the Apple River.This is another infringing useof the Summer Set Mark.Cease and Desist Letter33. PlaintiffattemptedtoresolveitsdisputewithDefendantwithoutCourtintervention.In particular,afterlearning aboutDefendants SummerSetWebsite,on July 22,2015,Plaintiffsaffiliate,SFXEntertainment,Inc.(SFX),sentaceaseanddesistlettertoDefendant. The letter, among other things, identified the Summer Set Mark, explained that it wasa registered trademark, warned that Defendants use of the Summer Set Mark has and will createconsumer confusion and demanded thatDefendant immediately cease and desist from using theSummer Set Mark.34. OnJuly27,2015,anattorneyrepresentingDefendantsentalettertoSFXacknowledging receiptof the cease and desistletter and promising to respond to the allegationstherein.OnAugust7,2015--thedayof thisfilingand16daysafterSFXsenttheceaseanddesistletter--SFXreceivedasecondletterwithasubstantiveproposalthatwasunacceptablebecause,amongotherthings,itpermittedDefendanttocontinuetoreapthebenefitsoftheinfringing URL for Defendants Summer Set Website.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 11 of 231235. PlaintiffhasneverauthorizedDefendanttousetheSummerSetMarkoranyvariation thereof.Defendants Prior Misuse Of Summer Sets Mark and Logo36. InMarch2015,shortly afterticketswenton saleforthe2015Festival,Plaintifflearned thatDefendantwas using the SummerSetMark and the SummerSetlogo to promoteFloat-RiteParkcampsiteonDefendantsFloat-RiteWebsite.OnoraroundMarch15,2015,Summer Setsenta cease and desist letter to Defendantdemanding thatitremove theinfringinglanguage, logo and cease and desist from all other uses of the Summer Set Mark.37. ByApril 2,2015,DefendantshadremovedtheSummerSetlogoandinfringinglanguagefromDefendantsFloat-RiteWebsite.Defendant,thereafter,placednewinfringinglanguageonDefendantsFloatRiteWebsiteandlaunchedDefendantsSummerSetWebsitesometime prior to July 22, 2015.COUNT I(Cyberpiracy Under Anti-Cybersquatting Consumer Protection Act, 15 U.S.C. 1125(d))38. Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.39. The Summer Set Mark is a distinctive, protectable, famous mark.40. DefendantsSummerSetWebsitesummersetmusicfestivalcamping.comisidenticaltothedominantportionoftheSummerSetMark,SummerSetMusic&CampingFestival in sound, appearance, and commercial impression.41. Defendant uses Defendants Summer Set Website in interstate commerce.42. Defendant uses Defendants Summer Set Website to promote Float Rite Park.Oninformationandbelief,DefendantalsoregisteredandpurchasedtherighttouseDefendantsCase: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 12 of 2313SummerSetWebsite.TheSummerSetMarkwasdistinctiveatthetimeDefendantused,registered and/or purchased the right to use Defendants Summer Set Website.43. Defendant committed the acts described herein with a bad faith intention to profitfrom the Summer SetMark.In particular, Defendants intention is to divertinternet users fromPlaintiffs Website to Defendants Summer Set Website by creating a likelihood of confusion.44. AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue to suffer harm some of which is quantifiable, but some of which is not quantifiable but,rather, is irreparable and for which there is no adequate remedy at law.45. Byreasonoftheforegoingacts,DefendantisliabletoPlaintiffforcyberpiracyunder 15 U.S.C. 1125(d).WHEREFORE, Plaintiff respectfully requests that the Court enter a Judgment in its favorand against Defendant:I. Enjoining Defendant from using Defendants Summer Set Website;II. Ordering Defendant to pay Plaintiffs damages caused by the infringement;III. Ordering Defendantto pay Plaintiff statutory damages in an amount of $100,000or any other amount as the court considers just;IV. Ordering Defendant to pay Plaintiffs attorneys fees and costs; andV. Granting such other and further relief as the Court finds appropriate.COUNT II(Trademark Infringement Under the Lanham Act, 15 U.S.C 1114)46. Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.47. DefendantsuseDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsite and its Facebook page in interstate commerce.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 13 of 231448. TheURLfor DefendantsSummerSet Websitesummersetmusicfestivalcamping.comisidenticaltothedominantportionoftheSummerSetMark,SummerSetMusic&CampingFestivalinsound,appearance,andcommercialimpression.Inaddition,DefendantusesthedominantportionoftheSummerSetMarkonDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsiteandDefendantsFacebookpage.49. The contemporaneous use by Plaintiff and Defendant of the Summer SetMark incommerceislikelytocauseconfusionamongtheconsumingpublicbyleadingthepublictobelieve that the goods and services identified by each of them come from the same source.50. Defendant has exacerbated its infringement by bidding on ad words with internetsearchengines,increasingthelikelihoodthatconsumerssearchingforinformationabouttheFestival will instead be lead to Defendants Summer Set Website.51. DefendantsFloat-RiteWebsite,DefendantsSummerSetWebsite,DefendantsFacebook page and the Summer Set Mark are all used to identify camping facilities in Somerset,Wisconsin.Guests travel to these campsites from all over the country.52. Defendanthasadvertised and continuesto advertise FloatRite Park by using aURL (sometimesreferredtoasadomainname)thatisidenticaltothedominantportion of theSummer SetMark and by using the dominantportion of the Summer SetMark on DefendantsFloat-Rite Website, Defendants Summer Set Website and Defendants Facebook page.53. Defendants actionsanddeceptionhaveandwillcontinuetodeprivePlaintiffoftheability tocontrol theperceptionby thepublicof thenatureandquality of theproductsandservices it offers, causing irreparable harm to Plaintiff for which there is no adequate remedy atlaw.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 14 of 231554. AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue to suffer harm some of which is quantifiable, but some of which is not quantifiable but,rather, is irreparable and for which there is no adequate remedy at law.55. By reason ofthe foregoing acts,Defendants are liable to Plaintifffortrademarkinfringement under 15 U.S.C. 1114.WHEREFORE, Plaintiff respectfully requests that the Court enter a Judgment in its favorand against Defendant by:I. Enjoining Defendant from the infringing use of the Summer Set Mark;II. Ordering Defendant to pay Plaintiffs treble damages caused by the infringement;III. Ordering Defendant to pay Plaintiffs attorneys fees and costs; andIV. Granting such other and further relief as the Court finds appropriate.COUNT III(Unfair Competition Under The Lanham Act, 15 U.S.C. 1125(a))56. Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.57. The Summer Set Mark is a distinctive, protectable, famous mark.58. DefendantusesDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsite and Defendants Facebook page in interstate commerce.59. Defendants use of Defendants Summer Set Website and the Summer Set Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff and the Festival, on Defendants Float-Rite Website, Defendants Summer Set WebsiteandDefendantsFacebookpagetopromote,market,orsellproductsorservicesconstitutesunfair competition in violation of 15 U.S.C. 1125(a)(1)(A).Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 15 of 231660. Defendants use of Defendants Summer Set Website and the Summer Set Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff and the Festival, on Defendants Float-Rite Website, Defendants Summer Set WebsiteandDefendantsFacebookpageislikelytocauseconfusion,mistake,anddeceptionamongconsumers.Defendants unfaircompetitionhascaused,andwillcontinuetocause,damagetoPlaintiff causing irreparable harm to Plaintiff for which there is no adequate remedy at law.61. AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue to suffer harm some of which is quantifiable, but some of which is not quantifiable but,rather, is irreparable and for which there is no adequate remedy at law.WHEREFORE, Plaintiff respectfully requests that the Court enter a Judgment in its favorand against Defendant by:I. Enjoining Defendant from the infringing use of the Summer Set Mark;II. Ordering Defendant to pay Plaintiffs damages caused by Defendants unfaircompetition;III. Ordering Defendant to pay Plaintiffs attorneys fees and costs; andIV. Granting such other and further relief as the Court finds appropriate.COUNT IV(Trademark Dilution Under The Lanham Act, 15 U.S.C. 1125(c))62. Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.63. The Summer Set Mark is a distinctive, protectable, famous mark.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 16 of 231764. TheURLforDefendantsSummerSetWebsitesummersetmusicfestivalcamping.comisidenticaltothedominantportionoftheSummerSetMark,SummerSetMusic&CampingFestivalinsound,appearance,andcommercialimpression.Inaddition,DefendantusesthedominantportionoftheSummerSetMark,orderivationsthereof,inconjunctionwithotherimagery andinformationassociatedwithPlaintiffandtheFestival,onDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsiteandDefendants Facebook page.65. DefendantbeganusingDefendantsSummerSetWebsiteandtheSummerSetMark, or derivations thereof,in conjunction with other imagery and information associated withPlaintiffandtheFestival,onDefendantsFloat-RiteWebsiteandDefendantsFacebookpageafter the Summer Set Mark became distinctive.66. DefendantusesDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsite and Defendants Facebook page in interstate commerce.67. Defendants use of Defendants Summer Set Website and the Summer Set Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff and the Festival, on Defendants Float-Rite Website, Defendants Summer Set Websiteand Defendants Facebook page dilutes the Summer Set Mark.68. Defendants use of Defendants Summer Set Website and the Summer Set Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff and the Festival, on Defendants Float-Rite Website, Defendants Summer Set WebsiteandDefendantsFacebookpagetarnishestheSummerSetMarkbycausingconsumerstomistakenly associate the Summer Set Mark with Float Rite Park.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 17 of 231869. Defendants use of Defendants Summer Set Website and the Summer Set Mark,orderivationsthereof,inconjunctionwithotherimageryandinformationassociatedwithPlaintiff and the Festival, on Defendants Float-Rite Website, Defendants Summer Set Websiteand Defendants Facebook page causes dilution by blurring.70. Defendant willfully intended to trade on the recognition of the Summer Set Mark.71. AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue to suffer harm some of which is quantifiable, but some of which is not quantifiable but,rather, is irreparable and for which there is no adequate remedy at law.72. Byreasonoftheforegoingacts,DefendantisliabletoPlaintifffortrademarkinfringement under 15 U.S.C. 1125(c).WHEREFORE, Plaintiff respectfully requests that the Court enter a Judgment in its favorand against Defendant by:I. Enjoining Defendant from the infringing use of the Summer Set Mark;II. Ordering Defendant to pay Plaintiffs damages caused by the dilution;III. Ordering Defendant to pay Plaintiffs attorneys fees and costs; andIV. Granting such other and further relief as the Court finds appropriate.COUNT V(Statutory Infringement Of A Common Law Trademark, 15 U.S.C. 1114 )73. Plaintiffrepeatsandre-allegesparagraphs1through45aboveasiffullystatedherein.74. TheSummerSetMark,SummerSetMusicandCampingFestivalisadistinctive, protectable mark.Moreover, derivations of the Summer SetMark such as SummerSet,SummerSetMusicFestival,SummerSetMusicFestivalCampingandSummerSetCamping (collectively, the Common Law Marks) are distinctive, protectable marks.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 18 of 231975. PlaintiffisentitledtoprotecttheCommonLawMarksagainstDefendantsinfringingactivitiesbecausePlaintiffsuseincommerceoftheCommonLawMarksprecededDefendants use in commerce of the Common Law Marks.76. Defendants useof the Common Law Marks onDefendantsFloat-Rite Website,Defendants SummerSetWebsiteandDefendantsFacebookpage topromote,marketandsellproductsorservicesinfringesPlaintiffsrightsbecauseDefendantsuseoftheCommonLawMarks caused, and is likely to continue to cause, confusion among consumers as toDefendantsaffiliation, connection or association with the Common Law Marks.77. AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue to suffer harm some of which is quantifiable, but some of which is not quantifiable but,rather, is irreparable and for which there is no adequate remedy at law.78. By reason ofthe foregoing acts,Defendants are liable to Plaintifffortrademarkinfringement under 15 U.S.C. 1114.WHEREFORE, Plaintiff respectfully requests that the Court enter a Judgment in its favorand against Defendant by:I. Enjoining Defendant from the infringing use of the Common Law Marks;II. Ordering Defendant to pay Plaintiffs damages caused by the infringement;III. Ordering Defendant to pay Plaintiffs attorneys fees and costs; andIV. Granting such other and further relief as the Court finds appropriate.COUNT VI(Violation of Wisconsin Deceptive Trade Practices Act, W.S.A. 100.18)79. Plaintiffrepeatsandre-allegesparagraphs1through37aboveasiffullystatedherein.Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 19 of 232080. Defendants useof Defendants SummerSetWebsite andthe Summer SetMarkonDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsiteandDefendantsFacebook page represent to the public that Float Rite Park is associated with the Festival.81. Defendants use Defendants Summer Set Website and the Summer Set Mark onDefendantsFloat-RiteWebsite,DefendantsSummerSetWebsiteandDefendantsFacebookpage with an intention to induce consumers to rent camping facilities at Float Rite Park.82. DefendantssuggestionthatFloatRiteParkisassociatedwiththeFestivalisuntrue, deceptive and misleading.83. AsaresultofDefendantswrongfulconduct,Plaintiffhassufferedandwillcontinue to suffer harm some of which is quantifiable, but some of which is not quantifiable but,rather, is irreparable and for which there is no adequate remedy at law.84. Byreasonoftheforegoing,DefendantisliabletoPlaintiffforviolationofWisconsins Deceptive Trade Practices Act, W.S.A. 100.18.WHEREFORE,PlaintiffrespectfullyrequeststhattheCourtenteraJudgmentintheirfavor and against Defendant by:I. Enjoining Defendant from using Defendants Summer Set Website or the SummerSet Mark or any derivation thereof;II. Ordering Defendant to pay Plaintiffs damages caused by its deceptive practices;Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 20 of 2321III. Ordering Defendant to pay Plaintiffs attorneys fees and costs; andIV. Granting such other and further relief as the Court finds appropriate.SUMMER SET MUSIC ANDCAMPING FESTIVAL LLCBy:/s/ Ted WaskowskiOne of Its AttorneysTed WaskowskiBarbara NiederSTAFFORD ROSENBAUM LLP222 West Washington Ave., Suite 900P.O. Box 1784Madison, Wisconsin 53701-1784(608) 256-0226Of CounselMichael A. WeinbergJoshua E. LiebmanBrian E. CohenNOVACK AND MACEY LLP100 North Riverside PlazaChicago, Illinois 60606(312) 419-6900Doc. #747145Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 21 of 2322CERTIFICATE OF SERVICETed Waskowski, an attorney, hereby certifies that, on August 7, 2015, he caused a trueand correct copy of the foregoing Verified Complaint for Injunctive and Other Relief, to befiled electronically with the Court's CM/ECF system, and that notice of this filing was sent byelectronic mail to all parties by operation of the Court's electronic filing system or by mail toanyone unable to receive electronic filings as indicated on the Notice of Electronic Filing.Parties may access this filing through the Court's CM/ECF system.He further hereby certifies that he caused a true and correct copy of the foregoingMemorandum to be served by overnight mail, email and facsimile to:Kamaal PattersonBaird Holm LLP1700 Farnam Street Ste. 1500Omaha, NE68102-2068kpatterson@bairdholm.comFax: 402-344-0588on this 7th day of August, 2015./s/ Ted WaskowskiCase: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 22 of 23 VERIFICATION I, Nick Karounos, certify that the facts stated in this Verified Complaint for Injunctive and Other Relief are true to the best of my knowledge, information and belief. Nick Karounos Case: 3:15-cv-00490-jdp Document #: 1 Filed: 08/07/15 Page 23 of 23