summer project report in hcl infosystems limited
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DESCRIPTIONit is a project report on EPABX systems and DGS&D rate contracts
A SUMMER TRANING PROJECT REPORT ON MARKET POTENTIAL FOR EPABX SYSTEMS, USE OF DGS&D RATE CONTRACTS AND LEAD GENERATION THROUGH MAILERS Dissertation submitted to the
In partial fulfillment of the requirement for the award of the Certificate of POST GRADUATE DIPLOMA IN MANAGEMENT
Submitted By:Ram Kishore Mis PGDM (Major) Mark ID: - 2K8PGD Session: - 2008-2010 Id: - firstname.lastname@example.org
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A PROJECT REPORT ON MARKET POTENTIAL FOR EPABX SYSTEMS, USE OF DGS&D RATE CONTRACTS AND LEAD GENERATION THROUGH MAILERS Dissertation submitted to the Vishveshwary School of Business Management In partial fulfillment of the requirement for the award of the Certificate of POST GRADUATE DIPLOMA IN MANAGEMENT Submitted By:Ram Kishore Mishra PGDM (core) Marketing ID: - 2K8PGD021 Session: - 2008-2010 Faculty Guide:Ms. Namita Nath Kumar Coordinator, Lecturer VSBM, Dadri, Gautam Buddha nagar
Company Guide:Mr. S Moorthy Regional Manager (UP) Mr. Subodh Nath Tripathi Territory Manager Mr. Deepak Tripathi Sales Executive (Telecom)
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DECLARATIONI hereby declare that the dissertation MARKET POTENTIAL FOR EPABX SYSTEM, USE OF DGS&D WITH RC AND LEAD GENERATION THROUGH MAILERS Submitted for the PGDM Degree at Vishveshwarya School Of Business Management department of PGDM is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles.
Ram Kishore Mishra ID: - 2K8PGD021
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These survey reports had been conducted on product EPABX system, use of DGS&D with RC and lead generation through mailers for HCL INFOSYSTEM Ltd. in Lucknow. The purpose of this research and preparation of this report are to find out that how many people in Lucknow are aware about the new technology IP PBX for business communication. This project is carried out to the theoretical knowledge of the subject into the practical field work. This project is carried out in the PGDM course of the Vishveshwarya School of Business Management, Dadri, Gautam Buddha Nagar, (utter Pradesh).
Ram Kishore Mishra
ACKNOWLEDGEMENTPage | 4
Acknowledgement is an art, one can write glib stanzas without meaning a word, on the other hand one can make a simple expression of gratitude.Industrial training is an integral part of any PGDM program and for that purposes I had joined a company what else can be as good as HCL Infosystems Ltd, India's premier information enabling company. I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project in HCL Infosystems Ltd. No amount of written expression is sufficient to show my deepest sense of gratitude to them. I am very thankful to External Guide, Mr. S Moorthy (Regional manager of UP) Mr. Subodh Nath Tripathi (territory manager) and Mr. Deepak Tripathi (Sales Executive-Telecom) of HCL Infosystems Ltd., Lucknow and very grateful to Dr. A Kumar (Director of VSBM),Ms. Namita Nath Kumar faculty Department of PGDM ,Vishveshwarya School of Business Management, Gautam Buddha Nagar for their everlasting support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects. Lastly, I am thankful to all the member of HCL Infosystem Ltd, Lucknow, which has given me valuable information in the part of my project. Ram Kishore Mishra PGDM (core-Marketing) ID-2K8PGD021
CONTENTSTitlePage | 5
EXECUTIVE SUMMARY LITERATURE REVIEW COMPANY PRIFILE THE HCL OF TODAY SCOPE OF THE STUDY OBJECTIVE OF THE STUDY INTRODUCTION OF DGS&D ROLE AND FUNCTION OF DGS&D ADVANTAGE WITH DGS&D RATE CONTRACTS OF DGS&D ADVANTAGE OF RATE CONTRACTS GENERAL CONDITIONS OF CONTRACTS IMPORTENCE OF MAILERS EPABX INTRODUCTION RESEARCH METHODOLOGY DATA ANALYSIS &GRAPHICAL INTERPRITATION MAJOR PLAYER IN MARKET ROLE OF ADVERRISMENT MARKETING STRATEGIES VOICE SOLUTION MANAGEMENT HIERARCHY KEY PARTNERSHIP CONSOLIDATED FINANCIAL RESULTS OF HCL SEGMENT RESULTS MARKETING AND SELLING STRATIGIES THE DECISION MAKING PROCESS CRM FINDING AND LIMITATION SUGGESION AND RECOMMENDAATION
CONCLUSION BIBLIOGRAPHY ANNEXORE QUESTIONNAIRE
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EXECUTIVE SUMMARYHCL Infosystems, India's premier information enabling and integration company, has received the ISO 9001:2000 certification specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements. ISO 9001:2000 also aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirement. The menu of HCL Infosystem global services broadly covers IT consulting and professional services in the area of vertical applications, technology integration, ERP implementation and software development. This also includes a complete portfolio of systems and network services for development. This also includes a complete portfolio of systems and network services for Facilities Management, Helpdesks, Systems Supports and network and Internet Implementation. HCL Insysglobal customers include Samsung, Government of Singapore, and AMAL insurance Jurong Port in Singapore and Malaysians BSN commercial bank, SIA, DBS bank, Maybank life assurance charted semiconductors. HCL Insys chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. Among its partner are HP for high end AISCE/UNIX services and workstation and HP Open view network management solution; Intel for PC and PC server building blocks; Microsoft,novell and SCO AG solutions; Red hat ;Linux; Samsung; Pivota for CRM solution and ORACLE Sybase and Informix for RDBMS platform.Page | 7
Today the company has aligned its operations into five entities that offer seamless linkages for the customers seeking entry into the wired world through total the. Integration solution ands services. HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom and Communication products solutions and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan, for sales and servicing of its imaging and photocopier products. HCL Infosystems product portfolio covers a range of other office automation and communication products through alliances with world leaders. The Managed Network Service offerings for corporate include VPNs, ASP offerings, Co Location/ hosting, CDNs, security, corporate internet telephony solutions, technical and consumer help desks, 24/7 Network Operations Centre monitoring and a host of valueadded networking services. Consumer services include dialup PSTN/ISDN Internet access, Valufon calling cards and VoIP telephony devices. HCL over its three decades of leadership in the Indian ICT Market has set new benchmarks and has created newer markets.
LITERATURE REVIEWDoing training was really an opportunity before me when I could convert my theoretical knowledge into practical and of real world type. Fortunately, the company I got is a true follower of the various principles of management and also one of the leading companies in its segment of the industry. The working environment that I was being provided was extraordinary and helped me a lot in delivering my work properly and with full potency of mine. HCL Infosystems Ltd is one of the renowned names in the Telecom, Software and Hardware sector of computer industry. The graph of sales of these respective product lines is the best in the industry as compared to their competitors. I did my summer training project at HCL Infosystem Ltd., Noida, where I found all the professionals are very much committed to their work as well as they were all professionals enough. This helped me a lot in getting a good deal of exposure. As I had to consult the Channel partners, I felt myself, in the beginning, in a bit problem. But thePage | 8
cooperation of my superiors at the work induced confidence in me to deal with my problems whenever they came.
COMPANY PROFILEBorn in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's in-depth knowledge of Unix led to the development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and HP. HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semi-conductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more. Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock exchange network apart from designing zero visibility landing systems to land the world's most popular airplane. HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing ne