summer internship - itc

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About the CompanyAbout the Company

ITC…India'sITC…India's foremost private sectorforemost private sectorcompaniescompanies …market capitalisation…market capitalisation

US $ 13 billion…turnover of US $ 3.5US $ 13 billion…turnover of US $ 3.5

billion.billion.

Rated…Rated… World's Best Big CompaniesWorld's Best Big Companies

by Forbes magazine.by Forbes magazine.

India's Most Respected CompaniesIndia's Most Respected Companies

by Business World.by Business World.



ITC has aITC has a diversified presencediversified presence inin

- Cigarettes,- Cigarettes,

- Hotels,- Hotels,

- Paperboards & Specialty- Paperboards & Specialty

Papers,Papers,- Agri-Business,- Agri-Business,

- Packaged Foods &- Packaged Foods &

Confectionery,Confectionery, --Information Technology,Information Technology,

- Branded Apparel,- Branded Apparel,

- Greeting Cards,- Greeting Cards,



ITC…country'sITC…country's biggest foreignbiggest foreignexchangeexchange earnersearners…US $ 2.4 billion…US $ 2.4 billion

in the last decade.in the last decade.

ITC employs overITC employs over 20,00020,000 people atpeople at

more thanmore than 6060 locations acrosslocations across

India.India.

It has more thanIt has more than 4,60,0004,60,000

shareholders in India.shareholders in India.



HistoryHistoryITC…incorporated on August 24,ITC…incorporated on August 24,

1910…under the name of 1910…under the name of 'Imperial'Imperial

Tobacco Company of IndiaTobacco Company of India

Limited'Limited'..

ITC’s headquarter building,ITC’s headquarter building,

'Virginia House''Virginia House'… …Kolkata's most… …Kolkata's most

venerated landmarks.venerated landmarks.

Since 1974…Company'sSince 1974…Company's ownershipownership was progressivelywas progressively IndianisedIndianised……



Due to company's multi-businessDue to company's multi-business

portfolio encompassing a wideportfolio encompassing a wide

range of businesses the full stopsrange of businesses the full stops

in the Company's name werein the Company's name wereremoved effectiveremoved effective September 18,September 18,

20012001 & the Company now stands& the Company now stands

rechristenedrechristened ‘ITC Limited’.‘ITC Limited’.



1925…1925…ITC’sITC’s Packaging & PrintingPackaging & Printing

Business DivisionBusiness Division was set up…as awas set up…as a

strategic backward integration forstrategic backward integration for

ITC's Cigarettes business.ITC's Cigarettes business.

Today India's most sophisticatedToday India's most sophisticated

packaging house.packaging house.



1975…launched its Hotels business1975…launched its Hotels business

with the acquisition of a hotel inwith the acquisition of a hotel in

Chennai…rechristened toChennai…rechristened to 'ITC-'ITC-

Welcomgroup Hotel Chola'.Welcomgroup Hotel Chola'.

2000… ITC's Packaging & Printing2000… ITC's Packaging & Printing

business launched a line of highbusiness launched a line of high

quality greeting cardsquality greeting cards

……'Expressions'.'Expressions'.



LeadershipLeadership

CHAIRMANCHAIRMAN

Mr. Y C DeveshwarMr. Y C Deveshwar

EXECUTIVE DIRECTORSEXECUTIVE DIRECTORS

S S H RehmanS S H RehmanK VaidyanathK Vaidyanath

A SinghA Singh



NON-EXECUTIVE DIRECTORSNON-EXECUTIVE DIRECTORS

J P Daly J P Daly

C R GreenC R Green

S B MathurS B MathurD K MehrotraD K Mehrotra

P B RamanujamP B Ramanujam

B SenB SenRam S TarnejaRam S Tarneja

B VijayaraghavanB Vijayaraghavan



Governance StructureGovernance Structure

Corporate Governance in ITC takesCorporate Governance in ITC takes

place at three interlinked levels,place at three interlinked levels,

namely;namely;

- Strategic supervision by the- Strategic supervision by theBoard of Board of Directors,Directors,

- Strategic management by the- Strategic management by the

CorporateCorporate ManagementManagementCommittee,Committee,

- Executive management by the- Executive management by the

DivisionalDivisional Chief,Chief,-



Corporate Social InitiativesCorporate Social Initiatives

ITC have undertaken several SocialITC have undertaken several Social

initiatives throughout its 95 yearsinitiatives throughout its 95 years

of existence, likeof existence, like

- Women Empowerment- Women Empowerment- Primary Education- Primary Education

- Livestock development- Livestock development

- Preserving Heritage- Preserving Heritage- e-Choupal initiative- e-Choupal initiative

- Social and farm forestry- Social and farm forestry

- Integrated Watershed- Integrated Watershed



Different businessesDifferent businesses

FMCG:FMCG:

CigarettesCigarettes - ITC is the market- ITC is the marketleader in cigarettes in India.leader in cigarettes in India.

FoodsFoods -- August 2001…Entry intoAugust 2001…Entry intothe branded & packaged Foodsthe branded & packaged Foods

business…launch of thebusiness…launch of the Kitchen of Kitchen of IndiaIndia brand.brand.



ITC has rapidly gain marketITC has rapidly gain marketstanding in all its 5 brands:standing in all its 5 brands:

- Kitchen of India- Kitchen of India

- Aashirvad- Aashirvad- Sunfeast- Sunfeast

- Mint-O- Mint-O

- Candyman- Candyman



LIFESTYLE RETAILING:LIFESTYLE RETAILING:

ITC's Lifestyle Retailing BusinessITC's Lifestyle Retailing Business

Division has established aDivision has established a

nationwide retailing presencenationwide retailing presencethrough itsthrough its Wills Lifestyle chainWills Lifestyle chain of of

exclusive specialty stores.exclusive specialty stores.

ITC has also establishedITC has also established John John

PlayersPlayers as a brand for the midas a brand for the mid

market segment.market segment.



GREETING, GIFTING &GREETING, GIFTING &

STATIONARY:STATIONARY:

ITC's stationery brandsITC's stationery brands PaperPaper

Kraft & ClassmateKraft & Classmate are the mostare the most

widely distributed brands acrosswidely distributed brands acrossIndia.India.

ITC's Greeting & Gifting productsITC's Greeting & Gifting productsincludeinclude Expressions RegaliaExpressions Regalia

greeting cards and giftinggreeting cards and gifting

products like autograph books,products like autograph books,



SAFETY MATCHES &SAFETY MATCHES &

AGARBATTISAGARBATTIS::

ITC has commenced marketingITC has commenced marketingsafety matches sourced from thesafety matches sourced from the

small-scale sector.small-scale sector.

ITC has launchedITC has launched MangaldeepMangaldeep

AgarbattisAgarbattis across a wide range of across a wide range of

fragrances like Rose, Jasmine,fragrances like Rose, Jasmine,



HOTELS:HOTELS:

ITC-WelcomgroupITC-Welcomgroup brand hasbrand hasbecome synonymous with Indianbecome synonymous with Indian

hospitality.hospitality.

These include,These include,

- Super Deluxe And Five Star- Super Deluxe And Five StarHotels,Hotels,

- Heritage Palaces,- Heritage Palaces,

- Havelis And Resorts and- Havelis And Resorts and

bli l iP bli R l ti



Public RelationsPublic Relations

““Public Relations is the deliberate,Public Relations is the deliberate,

planned and sustained effort toplanned and sustained effort toestablish and maintain mutualestablish and maintain mutual

understanding between anunderstanding between an

organization and its public”organization and its public”

Over the years Public RelationsOver the years Public Relations

has become an integral part of has become an integral part of organizations.organizations.

Public Relations is thus practicedPublic Relations is thus practiced



Corporate CommunicationsCorporate Communications

Most organizations, whetherMost organizations, whether

institutions, companies, orinstitutions, companies, orcorporations need tocorporations need to

communicate.communicate.

This process of communicationThis process of communication

with a wide variety of people haswith a wide variety of people has

to be continuous, two-way and isto be continuous, two-way and ismostly directed to gain mutualmostly directed to gain mutual

understanding and greaterunderstanding and greater

acceptance, which is calledacceptance, which is called



My regular work…My regular work…

ScanningScanning different newspapersdifferent newspapersevery morning.every morning.

Making ClipsheetsMaking Clipsheets and sendingand sendingthem for circulationthem for circulation

Checking online editionsChecking online editions of of

newspapers.newspapers.

Filing ClipsheetsFiling Clipsheets into separateinto separate

dockets.dockets.



W0rk doneW0rk doneA research on theA research on the Food andFood and

Beverages industryBeverages industry in India &in India &globally and preparing a report onglobally and preparing a report onit.it.

Visual DocumentationVisual Documentation of ITC.of ITC.

Media Analysis.Media Analysis.

Working in the 95thWorking in the 95th AnnualAnnualGeneral MeetingGeneral Meeting of ITCof ITC

Workin in the ’Com an ’s Annual



Annual Report work Annual Report work Annual ReportAnnual Report before the Annualbefore the Annual

General Meeting of theGeneral Meeting of theshareholders…couriered to almostshareholders…couriered to almost

5,00,000 shareholders5,00,000 shareholders throughoutthroughout

the country.the country.

It’s aIt’s a statutory formalitystatutory formality, which, which

every Limited company has toevery Limited company has to

follow.follow.

It provides a clear picture on theIt provides a clear picture on the

Company’s performanceCompany’s performance to theto the



The Annual Report of our companyThe Annual Report of our company

apart from the statutory featuresapart from the statutory features

also includes every year aalso includes every year a themetheme

featurefeature the topic of which changesthe topic of which changesfrom year to year.from year to year.



Research on the F&B SectorResearch on the F&B Sector

Research on theResearch on the Foods andFoods andBeverages sectorBeverages sector, nationally as, nationally as

well as internationally.well as internationally.

It was aIt was a Secondary ResearchSecondary Research..

Exhaustive research done over theExhaustive research done over thenetnet, took help from certain, took help from certain

magazines and newspapersmagazines and newspapers andand

finally prepared afinally prepared a 150 pages150 pages



Visual DocumentationVisual DocumentationITC Photo LibraryITC Photo Library… Huge archive of … Huge archive of

Company Visuals.Company Visuals.

Rearranging all the visualsRearranging all the visuals… list… list

them, name them, date of shootingthem, name them, date of shootingand all possible details.and all possible details.

Requires these visualsRequires these visuals…making…makingcorporate brochures, films, Annualcorporate brochures, films, AnnualReports, Chairman’s Speech andReports, Chairman’s Speech andother such reports.other such reports.

http://var/www/apps/conversion/current/tmp/scratch26633/Nov%2005%20to%20Mar%2006.xls



Media AnalysisMedia AnalysisMedia Analysis for the periodMedia Analysis for the period Nov 05Nov 05

to Mar 06to Mar 06,,

It was basically about analysing howIt was basically about analysing howthethe Media has featured ITCMedia has featured ITC duringduring

this period from November to March.this period from November to March.

It’s about quantifying how much It’s about quantifying how much

positive and negative newspositive and negative news

have have

been generated about ITC.been generated about ITC.

Study all the dockets acrossStudy all the dockets across

different businesses of ITC and makedifferent businesses of ITC and make









































Annual General MeetingAnnual General Meeting

Pre-AGMPre-AGM

AGMAGM

Post AGMPost AGM



My Learning'sMy Learning's

Know your companyKnow your company

ProfessionalismProfessionalism

Punctuality…Punctuality…be 10 minutes beforebe 10 minutes beforetimetime

Meet deadline…Meet deadline…on timeon time

Hard work + Smart work =Hard work + Smart work = SuccessSuccess

Be proactiveBe proactive



AcknowledgementsAcknowledgements

The Delhi School Of Communication

Prof. Ramola Kumar, Dean, DSC

Mr. Subhas Mukherjee, ManagerCorporate Comm.

Mr. Arup Ghosh, Manager Corporate

Comm.

Mr. Krishnendu Sen

Col. B. S. Verma, Admin, DSC

summer internship - itc

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