TBG ADDS TO CLIENT ROSTER | RBC TEAMS WITH PGA | SERVPRO WIRED TO SERVE

BUNTIN BLOGS FORNASHVILLE BUSINESS JOURNALThe Nashville Business Journalhas tapped Chris Kenny, of Buntin’s digital team, to blog on all things social media. Some of his recent topics include “10 Essential Facebook Apps,” “Pinterest: How It Works and Why It’s Good for Your Brand,” and “Customer Service and Social Media.” Find these topics and more at bizjournals.com/nashville or facebook.com/buntingroup.

MUSIC CITY TOPS THE CHARTS

At last, the Nashville summer heat has broken – as has

some exciting news from our clients and partners at The

Buntin Group.

On the creative front, our work has been recognized

with a record-setting six National ADDYs (more National

ADDY awards than any other Southeast agency). This

falls on the heels of leading both the Nashville market in

total ADDYs and the Southeast in ADDY Golds. We’ve

had two campaigns featured in the prestigious pages of Communication Arts – one for

thoroughbred racing syndicate, Woodford Racing, and one for our AdHope Outreach

Marketing division’s global campaign, Imagine No Malaria. This campaign also received

the prestigious AAF Interactive Mosaic Award, celebrating innovation and diversity

in communications. Finishing runner-up in this contest was our Black History Month

campaign for the Tennessee Education Lottery Corporation. Congratulations to these

client partners!

We’ve also been honored to formalize new client partnerships with a number

of significant companies, across diverse industries. We are now the lead brand agency

for Brookdale Senior Living, the category leader in senior and assisted living with 650+

communities nationwide. We are the new agency for home décor retailer Kirkland’s,

with 299 locations in 30 states. Buntin Out-of-Home Media is the new, full-service out-

of-home planning and buying firm for La Quinta Inns & Suites. We are also the new,

full-service agency for GolfBuddy Technologies, an international manufacturer of golf

range finders and electronics.

Our people and talents have also been busy in the community, with new work

underway to support The Contributor, the Nashville Humane Association, Hands On

Nashville – as well as by serving various boards and committees, including Junior

Achievement, Frist Center for the Visual Arts, BPA Worldwide, Workforce Investment

Act, YMCA and more.

WE ARE DEEPLY APPRECIATIVE OF THE MANY OPPORTUNITIES

TO ASSIST OUR CLIENTS’ SUCCESS – AND HOPE YOU’LL ENJOY THIS

ISSUE OF THE BUNTIN POV!

P.S. Stop by our new website at buntingroup.com and say hello.

MUSIC CITY TOPS THE CHARTS

BUNTIN BLOGS FORNASHVILLE BUSINESS JOURNAL RBC’S COMMITMENT

TO CONSERVATION BLOSSOMS AT CHELSEA

We are always happy to brag about our hometown. The creativity is evident everywhere you turn. But lately, Nashville has been receiving glowing reviews for our economic growth and vitality. According to the Brookings Institution’s ongoing research project on metropolitan areas worldwide, the Nashville economic market moved up to 89th in the ranking of the world’s top 200 cities for economic growth during 2011.

Forbes recently named Music City the #3 Boom Town, saying, “A high quality of l i fe, a vibrant cultural and music scene and a diverse population make Nashvil le a desirable place to live.” We couldn’t agree more!

For the second year in a row, RBC created one of the top gardens at the RHS Chelsea Flower Show in London. The RBC Blue Water Garden, designed to reuse every drop of water, received a Silver Gilt Medal from the judges. And once again, The Buntin Group helped announce their presence at the show, and their commitment to the conservation of fresh water, with a unique campaign in the Financial Times.

Giving back has always been in our DNA at The Buntin Group.

Maybe it’s just our volunteer state of mind. But it’s certainly one

of our tenets here at 1001 Hawkins Street. And there’s no better

organization to lock arms with than Hands On Nashville. For seven

years, TBG has partnered with HON – an organization hell-bent on

making Middle Tennessee a better place. Now, with

a new PSA produced by The Buntin Group, Hands

On Nashville is actively recruiting volunteers to

add to its ever-increasing ranks of hand raisers.

The spots feature real-life volunteers making a

real difference in our community. We encourage you

to lend a hand in your hometown, wherever that happens to be.

MUSIC CITY TOPS THE CHARTSWe are always happy to brag about our hometown. The creativity is evident everywhere you turn. But lately, Nashville has been receiving glowing reviews for our economic growth and vitality. According to the Brookings Institution’s ongoing research project on metropolitan areas worldwide, the Nashville economic market moved up to 89th in the ranking of the world’s top 200 cities for economic growth during 2011. high quality of l i fe, a vibrant cultural and music scene and a diverse population make Nashvil le a desirable place to live.” We couldn’t agree more!

HANDS ON

making Middle Tennessee a better place. Now, with

a new PSA produced by The Buntin Group, Hands

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WE ARE PROUD TO HAVE RECENTLY ROLLED OUT THE “GREEN

CARPET” IN WELCOMING FOUR NEW CLIENT PARTNERS, including

Nashville-based companies Brookdale Senior Living (NYSE: BKD) and

Kirkland’s, Inc. (NYSE: KIRK), as well as Deca International Corporation’s

GolfBuddy Technologies and La Quinta Inns & Suites.

Brookdale Senior Living, Kirkland’s and GolfBuddy have tapped us for strategic

brand development and activation, while La Quinta will work with our Out-of-Home

Media division.

“THEY EACH HAVE TURNED TO US TO HELP CHART THEIR NEXT

CHAPTER OF GROWTH AND SUCCESS – AND WE ARE PROUD

AND HUMBLED BY THE OPPORTUNITY TO WORK WITH SUCH

PRESTIGIOUS, SUCCESSFUL AND TALENTED PARTNERS.”

Brookdale Senior Living communities have provided exceptional senior

living since 1978. Today, Brookdale is the nation’s largest operator of senior

living communities throughout the United States and a leading provider of

innovative senior-related services.

Kirkland’s, Inc. was founded in 1966 and is a specialty retailer of home décor

in the United States. The company currently operates 299 stores in 30 states

and provides a unique complement of home décor, ideas and gifts to a

passion-oriented retail market.

Deca International Corporation, headquartered in South Korea, has

operations in the U.S., Canada, Europe, Japan and Australia and is the

manufacturer of GolfBuddy. The company, a proven leader and innovator in

the golf GPS industry and distance measuring devices, recently introduced

the new GolfBuddy “Voice” into worldwide distribution.

LQ Management LLC is one of the largest operators of select service hotels

in the United States. Based in Dallas, Texas, the Company operates and

provides franchise services in the U.S., Canada and Mexico under the

La Quinta® Inns and La Quinta® Inns & Suites brands.

WE ARE PROUD TO WELCOME ALL OF THESE CLIENTS AND LOOK

FORWARD TO MANY YEARS OF SHARED PARTNERSHIP!

“THESE ARE ALL PREMIER COMPANIES, CATEGORY LEADERS AND BRANDS,”

SAID JEFFREY BUNTIN, JR.

THEY ALWAYS SAID YELLOW AND BLUE MAKE GREEN. FOR THE GLOBAL COLORS OF RBC AND

THE GAME OF GOLF, NOTHING COULD BE TRUER.

THEY ALWAYS SAID YELLOW AND BLUE MAKE GREEN. For the global colors of RBC and the game of golf, nothing could be truer. In fact, a premier role within the PGA – and on the bags of some of the game’s elite players – has put RBC atop the leaderboard of golf sponsors, globally. And The Buntin Group is honored to now be in our fourth year as RBC’s comprehensive brand communications partner for their expanding golf presence. Through golf, we have showcased RBC’s growing brand presence across Wealth Management, Capital Markets and other showpiece lines of business around the world. And this year reflects a bevy of new shots touting the integrity, capability, strength, stability and performance of this world-leading financial player through the platform, “It’s all in our approach.” Starting in 2009 with sponsorships of Anthony Kim and the RBC Canadian Open – and then in 2010 becoming the Official Bank of The PGA of America while adding five professional golfers to its roster – RBC has consistently stepped up its game in golf. Finding relevance in the investment both as a driver of brand awareness and also unique client experiences, the brand now claims a partnership with world #1 Luke Donald and multiple signature tour sponsorships among its arsenal. And 2012 promises to be RBC’s biggest year yet in golf. Last fall, when the 43-year-old Heritage tournament tradition was in jeopardy, RBC along with Boeing stepped up to the tee box to invest in what has become one of golf’s most notable and cherished tournaments. RBC continues their sponsorship of The PGA of America and eight professional golfers in 2012. Our players are competitive – and winning – and tweeting – and climbing the leaderboard across the PGA, LPGA and Sr. PGA tours, including Ernie Els’ prestigous British Open win! All of which makes the strategy for this season all the more fluent…to leverage golf as a forum for what RBC is doing – in the game, in business, in clients’ lives and in the communities we serve. As such, our new campaign will tell a continuing story throughout the golf season, highlighting specific moments around the Heritage, Canadian Open and the Ryder Cup, along with utilizing key players to showcase their shared values with RBC. This approach allows us to extend and refresh the campaign and truly drive online engagement with the brand among clients, fans and prospects alike. We started this year’s story in early February in Los Angeles with RBC golfers Luke Donald, Ernie Els, Matt Kuchar and Jim Furyk. Over two days, we filmed three TV spots with avid golf director, David Cornell and Gartner Production Company. We took advantage of our time with the players to capture photos and raw interviews of them speaking about their love of the game, their personal charities and favorite tournaments. The footage has been used to develop a web film series that will air throughout the season and also be extended through our social media platforms and a custom website created for the effort, rbcteemarkers.com.

STEP UP AND CHECK THE WORK OUT. AND HERE’S TO ANOTHER

WINNING SEASON FOR THE RBC AND PGA PARTNERSHIP!

BRAND LEADERSHIP HAS ALWAYS BEEN ABOUT COMMANDING TOP-OF-MIND AWARENESS. But in today’s consumer-empowered technological world, it’s also about providing tip-of-fingers accessibility. Which is why several key initiatives will launch this year to help SERVPRO® continue to outpace, outwork and out-innovate its competitors as the decided leader in fire & water cleanup & restoration. Building on the strategic platform, “People Wired to Serve the Needs of Others,” these innovations will combine new customer service and technology initiatives, new online and social media tools and also comprehensive external national and local market communications. The work will build on the current Ready Plan App, co-created and inspired by Buntin and SERVPRO personnel, and further position the Company’s unique lines of business for Residential, Commercial and Storm needs across the U.S. and into Canada. “It’s very important for us as a service-conscious brand to be readily available to our customers at their time of need…whenever and however they decide to reach out to us.” Chad Lewis – Marketing Services Division Manager, SERVPRO Industries, Inc.

SERVPRO launched the Ready Plan App, which, among its features, houses the Emergency Ready Plan that commercial customers can easily populate with key information about their property – allowing them to pre-prepare in the event of a fire or water disaster. The client is at the ready, already having a relationship with SERVPRO and a turnkey information center and damage mitigation resource regarding their property – right at their fingertips. SERVPRO can access the information (once the customer activates) and respond quickly and efficiently. A “2.0” version of the App, in development, will also feature weather alerts and 3-day forecasts fed from WeatherBug® for up-to-the-minute, localized weather information. SERVPRO is also partnering with its major weather sponsors to leverage Twitter in those regions of the country affected by storms. This will work in a concerted manner with key SERVPRO® personnel, who are deployed to affected areas to be readily available for any storm cleanup needs. The effort reflects the careful use of technology as a conduit for the real humanity of the brand. All of these efforts are working in unison to both keep the nation’s foremost cleanup and restoration company top-of-mind and also bring innovative and meaningful technology advancements to the tip of the consumer’s fingers. See the brand online, in social media, on national TV, in local communications and on bright green vans across the nation today!

It’s very important for us as a service-conscious

brand to be readily available to our customers at

their time of need…whenever and however they

decide to reach out to us.”

“

Received #AAF Mosaic Award for interactive

@TheBuntinGroup earns most Southeast District #GoldADDYAwards

@WoodfordRacing & #ImagineNoMalaria featured in @CommArts Communication Arts

Most @AAFNashville #ADDY Awards

@TheBuntinGroup wins 6 National ADDY Awards – most in the Southeast District

#SERVPRO named No. 5 on @Forbes list of Top 20 Franchises for the Buck and No. 4 on Entrepreneur’s Franchise 500 list

@RBC ranked 6th strongest global financial brand by @Bloomberg Biz week

Buntin created #SERVPRO Ready Plan App averages 1,000 downloads per month

@MyChinet Comfort Cup 80% sales increase

@MyChinet Cut Crystal sees 35% growth

#TNEducationLottery up 10.2% and funds a record $323.4 million in #HOPEScholarships

We would love to hear from you.Contact us at results@buntingroup.com or 615-244-5720

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