summary portfolio for cindy roth wurster
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Integrated Marketing -Deconstructed
All online and offl ine media vehicles are ultimately tied together. Digital content should integrate with offl ine brand messages.
Internal communications must be part of the equation ensuring departments such as customer service, IT, accounting and field sales clearly know what is being communicated.
This is a holistic approach.
This is Integrated Marketing Communications.
My Methods Strategy First. Where does the organization need to go,
who is the audience and what do they need to know to take action
Strike the Right Balance. Don't do too much or too little. Measure what works and what doesn’t.
Monitor the Channels. Know what is happening with your customers and how sales/revenue is converted.
My Profile I bring more than 15 years of Marketing Communications experience having
started my career in direct mail pinpointing target audiences via list rentals. My career propelled me from traditional advertising to creating marketing plans for agency clients then to a stint in direct sales…and back to my marketing passion once again. I know first-hand how the marketing and sales channel works (and sometimes doesn’t work!) This is my value. MY USP. I am adaptable, highly organized, rational and dedicated to applying innovation.
With creative project management knowledge in directing in-house, vendor and virtual teams ,work groups profit from my positive motivation and interest in individuals. I have earned a reputation as a contributing member of a team. My career spans multiple industries including consulting, CPG, digital publishing, manufacturing, technology, and non-profit; within agencies & in-house marketing teams. I’ve created marketing departments from scratch and have transitioned into established teams with ease.
Experience = ValueWebsite Marketing Strategies Launch New Product or Brand Redesign Product Lifecycles Product Selection Market Research & Surveys Promotion & Pricing Analyze Trends Web Strategy & Content Integrated Marketing User Experience Secured Portal
Initiatives Project Management Brand Development Publishing ISO Quality Management Packaging Brand Revitalization / Protection Advertising Campaigns Channel Distribution Change Large Scale Dealer Programs Department Development and Database Management Infrastructure Promotions Green and Sustainability Brochures, Sell Sheets Secured Internet Portal with Online Publishing of global blog CMS-Content Management System Email Blasts
Trade Shows/Events