Crash Course on Creativity

Assignment – Are you Paying Attention

Mission- A visit to Six Local Pet Shops

By – Sugandha Kapoor

FEATURES

• Number of pet shops visited- Six, marked as A,B,C,D E and F.• All shops were non exclusive to any particular animal species.• The sample shops were situated in the local neighborhood

market.• Adequate approval was sought by the shopkeeper for the

usage of this information.• The emphasize was to indulge in creative ways to assist the

sales in hese shops further.

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SAMPLE PET SHOPS

FINDINGSSome of the major findings are as follows:-• Availability of dog accessories section in every shop eg : leash collars,

combs etc• Variety in terms of both quantity and quality of pet food was found• Every shop worked towards achieving maximum customer satisfaction.• Availability of fully trained staff members in some of the sample shops

CUSTOMER SATISFACTION ACCESORIES

STAFFPET FOOD

ONSITE- VET

FINDINGS

ACCESORIES FEATURES• Each store had a decorative accessories corner•A number of eye-catching and fun products were available•Shop B provided customized services like initials on the leash

SUGGESTIONS• Shop A, D and F need to relocate the section on the front , hence increasing the visibility and attracting more eye balls.• All the shops must provide fun manuals and hazard instructions with each product•The section need to be fun and lively .

PET SHOPS

NEW OUTLOOK

PET FOOD SECTIONS FEATURES• All the stores were found to stock large quantities of

Pet food!• The section were not arranged in uniformity• Store A and F in particular had a rich variation in

terms of variety , price and quality of food available.

SUGGESTIONS• The Shop owners can introduce few sample tasting

for some of the newly introduced products• A diet chart for different animals can be quite

informative for the pet lovers• A quality conformation certificate should be

displayed • The stacking of the products on the shelves could be

more user friendly.• The popular and basic food items should be displayed

at the prominence.

PET SHOP

UNIFORMED SECTIONS

CUSTOMER SATISFACTIONS FINDINGS• All shops were focused on achieving 100% customer

satisfaction• Shop F differentiated among its rivals by introducing an onsite

vet• Most of the products on display had warranty • Shop A provided gift vouchers with many products to its

customers• Shops B, E and D followed price strategy as they provided

several products at low prices.

SUGGESTIONS• An attempt should be made to create a fun zone for various

pets.• Price – Quality balance should be strived always• Home deliveries and other personalized services like pet

grooming should be introduced• A well updated stock should always be maintained.• The interiors of the shop should be carefully planned if the

customers wish to bring along the pets

SAMPLE PET SHOP

A customer friendly shop

STAFF FEATURES• The average number of staff members employed

was 3.• Shop A, C and D had fully trained staff members.• Shop F had an onsite vet as well.

SUGGESTIONS• All the staff members should be fully trained.• Every shop must be prepared to handle an

emergency situation• The objective should be to provide an holistic

experience to the customers• The pets and their owners must be greeted with

smiling faces• Staff should be able both informative and

proactive

CURRENT MOOD OF THE SHOPS

SMILING STAFF

OTHER RECOMMENDATIONS

• Staff should be well informed and active towards care, welfare, feeding, and watering of animals.

• Special emphasize on cleaning and proper hygiene.• Every pet should have its own vaccination and diet chart.• Follow up checks should be conducted to ensure the animals are

well adapting to their new arrangements.• Fun activities and special events like dating-mating for Pets day,

grooming days should be organized.• Regular check ups should be conducted • To differentiate from competitors a mix of price-quality strategy should be introduced.