Successful Marketing Starts Here

Business Credential

Touchwood Marcom Initiatives Pvt. Ltd.

EVENTS | ACTIVATION | ROAD SHOWS | OOH

•End To End Solutions•Strong Team•Pan India Presence•Experience in Delivering large scale projects•Expertise in delivering Multi Media Campaigns

Bringing Servicing Excellence and Deep market insights to compliment your Marketing Plans

Our Core Values

Touchwood : Work Process Understanding

Marketing Challenge

Working on Core Insights

Conceptualizing a Solution based

on the Insight

Detailing out the Execution Plan

Managing Permissions and

Logistics

Mobilizing the execution team

Submitting Post Eval Reports

Our Area of Expertise

Touchwood Services

• Product Launch• Activation Event• Channel Event• Annual/Dealer Meet• Exhibitions• MICE

Touchwood Services

• Shopper Programs• RWA Activation• Corporate

Activations• Retail Activation• Mall ACTIVATIONS• Sampling Programs• Youth Programs• School Contact

Programs

Touchwood Services

• Van activity • Roadshow• Mandi Activity• Product or Spare parts service

camps• Sampling Program at villages• Wall Painting• Haat Activity• School Contact Programs• Demo Programs

Touchwood Services

• Trade Channel Strategy• Trade Channel

Communication• Merchandise Deployment• Visual Merchandising• Display Programs• Store Designs• Audit- Trade Behavior• Kiosk Fabrication• Complete branding onshop-

inshop

Touchwood Services

• Airport/Mall Branding• Transit Media• Bill Boards• LCD/LED• Display• Innovative Branding• Highway/Street Branding• Mobile Visibility Vans• Rural Visibility • Wall Painting

Pan India PresenceCHANDIGAR

HDELHI LUCKNO

WPATNA

BHOPAL

HYDERABAD

• Offices in 9 Major Cities• Team Size of 70

Professionals & it’s growing

• In House Creative Team

BANGALORE

Kolkata

Mumbai

AHMADABAD

RAIPUR

AURANGABAD

Team TMIThe solutions providers & value for your

money invested with us…….

Shiv Kumar Singh ChauhanDirector, Operations & Logistics

A bachelor in science and pharmacy, Shiv started his working profession in the fieldof marketing communication. He has more than 10 years work experience with topnotch and renowned agencies.

As passionate communication and media professional, Shiv has successfully handledsome of the most challenges projects in urban and rural landscape for wide range ofclients from FMCG, IT, Retail, Pharma, PSU etc. sectors.

Shiv brings along an unparallel and in-depth operational and logistic knowledge that iscritical for effective execution / implementation of a give project at Kites. In his ownwords , his moto in life is to “ensure every penny spent by a client is well spent andaccounted for”.

Atul Dubey Director – Business and Operation

About 10+ Years of experience in Marketing communication, BTL/ATL activities, Event management Planning of Marcom plan AND budgeting, Execution and Monitoring via Mechanism, outdoor, retail visibility and Merchandising market research and MIS Reporting.

Atul is sentinel Marketing dynamic and full time MBA – Marketing and International Business from reputed Institute. He has done Many corporate Project and having flowless Exp in best companies Like Bharti Airtel, Tata Teleservices ltd, Reliance Communication and Systema Shyam teleservices  ltd.

He is an assets to comanys and clients more over is also into social services for CSR..

Gaurav RishiHead – BTL activations & New initiatives

A post Graduate from one of the best reputed institute with specialization in Brand Management and Marketing. Gaurav is an award winning marketing professional with extensive experience in planning and implementing ATL and BTL activations.Proven ability to achieve and exceed all business-development and revenue-generations goals in high pressure environment.He had successful stints with companies like Mudra communications, HFCL Infotel Limited, Bharti Airtel and Tata Docomo.He had a thorough understanding of advertising and marketing communication, new product launches, different BTL activations programs, rural activities and all kind of retail promotions.

Francis AnthonyHead – Operations

A commerce graduate with post graduation in event management , Francis has in-depthexperience in marketing communication ranging from brand management to eventsand promotion.

Francis had successful stints with one of the top event managements agencies like Jagran solutions, TIC events, NGenius, wherein he held various middle and senior management positions in event management.

He had 12 years plus experience in Handling all kinds of events. Some of his major achievements in his past for blue chip clients like Red bull, Audi, Microsoft, Idea, Sony, castrol, Zee media

Manu SharmaSenior Manager – Client servicing & Operations

Manu Sharma, the youngest kid on TMI’s block is Senior Manager in Servicing. He enjoys the challenge of doing new things associated with experiential marketing. Good at planning and creative thought. He handles cross-functional responsibilities including Client Servicing, and Operations. He believes that he is not working but instead living his passion! He is obsessed with making brands matter in people’s lives & also get to connect with audiences emotionally with storytelling. Prior to TMI, he was working with Aajtak, Headlines Today, OYE FM, BIG FM, News X and Candid Marketing

Clientele

Waiting for your association....

Some team work(work done in the recent past)

• City: Delhi, Bengaluru, Mumbai, Ahmadabad, Chennai, Indore, Jaipur, Hyderabad, Ludhiana, Pune, Surat, Kolkata, Noida …

• Result : Very Successful Events & Utterly satisfied Client & sponsors

Zee TV – Emerging Business Forum

LG Bus branding for ICC world cup 2015

Vodafone M-pesa Market Launch

Vodafone College Activity in Punjab•To promote M-Pesa and ERW plan.

•Through float and flash mob activity across 20 colleges and universities.

United Spirits – Asli Yaaro ka No. 1 spirit campaign

This activity includes live Karaoke and Dart game.

Emcee is involved to engage the crowd and to give tangible results as well as to ensure brand recall and brand preference.

States covered- Haryana, UP east, UP west, UP central and Uttrakhand.

Vodafone – Rahgiri in MP

Generate sales through identified mode of activation

Make it a self sustaining sales model to maximum possible limits

Increase visibility of brand Maaza at all important and strategic point

WOW the consumer with overall experience

Mysore Dusshera : mazza

Selling push carts… Sales kiosks…

Complete end to end branding solution to Total Lubricants

Zindagi Khushaal Guzarti hai Tarraki ki Chaon me – Charminar Roof Sheets• Connecting people with the company’s tag line through Flash Mob act.• Bringing awareness about cement roof sheets. • Covered more than 100 primary schools as well and distributed note book

as a goodwill gesture from Charminar

John Deere – VAN ACTIVITY

JCB Trailer Branding

School/College Contact Program for Anmol Biscuits

Toyota – “Sambandh” (Go Rural)

6 States, 113 Locations, 678 Activity Days, 15 Teams

Thums up Toofani Zone

Quaker Oats sampling activity• Sampling for Quaker oats planned and

executed Bangalore, Chennai & Hyderabad

• Permissions, Reece planned & executed by us at Reliance mart, Big bazaar & other big format stores

• Setup installed and live product sampling done

• Elements including in the activity microwave oven, Tablet to fill customer’s response

• 3 promoters at each locations for customer interaction, product sampling & customer feedback

• Weekend activity during Saturday and Sunday and in this activity 20 setups were installed at 20 different locations

• One month activity during weekends only• Total 22300 sampling done

Mountain Dew AP activation• Discounted Sampling Activation

• Pre activity hype to create excitement and increase

footfall for the activity day • To conduct the biker stunt based activity at each

location in an area of 100’ by 30’ to reflect the brand message of ‘ Darr ke Aage jeet Hai’

• Consumer engagement activities to let the audience experience the brand philosophy

Kurkure Butter masti sampling• Sampling for Kurkure (Butter masti)

planned and executed in Assam, Bihar, Orrisa, Jharkhand, MPCG and Uttar pradesh

• Dhola walas, female promoters, Male promoters are going at the pre defined shops and doing sampling of Kurkure butter masti

• Team Collect Stock & Maintain register for stock in & stock out on a daily basis along with Distributor Sign & Stamp

• Align team with CE & PSR and move towards the market

Sony Pal – Ye Pal Hamara Hai !

•This campaign rolled out in UP East and UP West.

•The campaign includes float activity and door to door activity.

•Promoter created awareness through showing videos on portable DVD and recorded memorable PAL of the TG to connect the TG with tag line.

•14 van were moved in 62 districts and covered 200 towns in a duration of 15 days

HSBC Corporate parks and Mall promotions

•Average 6 set ups everyday.

•In this activity to engage the crowd different innovative games are planned for example – Funny faces, Balancing act, Indoor golf etc. caricature artist, Numerologist, phoos ball were also involved to ensure best of the results

•Since last 9 months we are taking care of this activity

•New customer acquisition for credit card and their other services

NEGP Rural Activation

Covered more that 250 villages in 3 states.

Success- Recorded more than 1200 interviews of villagers.

Enrolled more than 10,000 entries through web.

Mela Marketing

Muksar Mela John Dhere - Punjab

Baba Numaish : Mela Hyderabad

• For brand ACTIVATION on the huge platform.• Create awareness about the products:-

• Krishna tulsi• Cuticura soap,deo &

talcum powder• Medimix face wash• Prickly heat powder

• For enhancement of brand image.• To attract and encourage customers about the

different category of Medimix.

Medimix Activity At Nauchandi Mela

Allahabad Kumb• We have planned and executed Allahabad Kumb

• Entire strategy along with concept was designed by

us

• We have done a strategic tieups with Coke and other

companies for complete brand visbility experience

• Pre activity hype to create excitement and increase

footfall for the activity day

Thank You…For any query please contact:-Atul Dubey9826703344Email ID – atul.dubey@tmi-india.com