How HEINEKEN Netherlands saved 30% of their time

With the help of Facebook Marketing Partner The Next Ad, HEINEKEN Netherlands used Hyper Optimisation to reach significant more people out of the same budget and saved a lot of time

by optimising automatically!

Their Story

Open your world Every day, every moment HEINEKEN is joining a party somewhere all over the world.

HEINEKEN is the most famous beer brand in the world with more than 165 breweries in 71 countries. Heineken is founded in 1864 in the Netherlands and grow their business by increasing their portfolio

with a lot of different worldwide beer brands like Heineken, Amstel, Jillz, Brand and Desperados. Besides their portfolio expansions they kept investing in their online marketing activities to reach and

engage with their audiences.

10-30% 30% more efficient media efforts

saving in (optimisation) time

Their Goal

More reach, less time The most important campaign goal for HEINEKEN Netherlands is: reaching their audiences efficiently.

Together with Facebook Marketing Partner The Next Ad, they started using Hyper Optimisation. As a result, there was a massive growth in reach. The Next Ad's Hyper Optimisation is the key to reach

the best performing audiences as well as successful targeting.

“Using the right combination of social data and Hyper Optimisation, Facebook advertising provides us saving 30% in optimisation time. -- Laurens Griep, Social Advertising & Community Manager, HEINEKEN Netherlands

Their Solution

Automation optimisation Facebook and The Next Ad succeed in a further step towards fully-automated campaign optimisation by developing Hyper Optimisation. This feature helps advertisers to reduce manual work up to 95% while increasing reach, ROI or website conversions. Hyper Optimisation shifts budget to the best performing audiences, select the best performing ads and rotate ads automatically to prevent ad fatigue. By default, The Next Ad will optimise a running campaign to get the best out of it, even when the advertiser is offline, The Next Ad will keep running automatically.

Their Success

30% more efficient media efforts With the help of The Next Ad's Hyper Optimisation, HEINEKEN Netherlands significantly saved time in optimisation. As a results:

30% saving in (optimisation) time by using Hyper Optimisation 10-30% more efficient media efforts by using The Next Ad’s Hyper Optimisation

“With Hyper Optimisation, we reduced time spent by 30%, saving us hours every week. Now we have more time to focus on the strategy beyond our advertising. Combined with the user-friendly interface, The Next Ad improved our workflow even further.”

-- Laurens Griep, Social Advertising & Community Manager, HEINEKEN Netherlands

The Next Ad’s Facebook and Instagram advertising investment platform enables brands of all sizes to easily create, publish and optimise their ad campaigns. Get your data on board safely and share real time reporting dashboards with your team. Hyper Optimisation The Next Ad’s Hyper Optimisation will optimise your campaigns easily and automatically. Automatically shift budget to your best performing target groups and find your best ad creative to get the best results. Dynamic marketing automation Remarketing and prospecting has never been so easy and effective before. Automatically create ad creatives based on in-stock products using dynamic ads. Connect your product feed and automatically create personalised ad creatives. Conditional publishing Run campaigns based on an external data feed, such as a weather feed, to automatically turn campaigns off when it starts raining & on when the sun starts shining to boost your campaign results. -----------------------------------------------------------------------------------------------

Create, Optimise & Analyse Get on board and start today with optimising your advertising campaigns on Facebook and Instagram.

Advertise on Facebook & Instagram easily Create ads quicker than ever in The Next Ad’s seamless workflow Optimise your budget & prevent ad fatigue automatically, to boost your campaign performance Easily create beautiful reports and share results with your team directly Work on campaigns together by synchronising your work automatically

Interested? Start your trial immediately!