success on twitter
TRANSCRIPT
The science of
success on
Brand building
● Engage with followers on a 1:1 basis
● Use consistent, engaging and human voice
● Be interested in communities yourself
● Catchy hashtags for all campaigns
● Striking images
● Respond to mentions and comments
E.g.
Lead generation
● Keeping tweets short and concise
● Clear call-to-action
● Only one link
● Not to use hashtags
● Not to @mention anyone
E.g.
Images in tweets
● Emotion evoking images
● Not pixelated/high quality
● Not to use misleading images
● Not to use insensitive images
● Relevant to the content
E.g.
Strategic URL’s
● Place URL in the middle of the tweet
● Say something intriguing before
● Shorten the link for more characters
#Hashtags
● Keep it short, but more importantly - catchy
● Pick industry or brand keywords
● A natural part of the sentence
● For a campaign - a unique one
● Don’t hijack sensitive topics
Hashtags
● Use 1-2 hashtags, 1 being optimum
● Hashtags with 11+ characters get 117%
more Retweets than the ones with 6-10
Direct messages
● Make messages personal
● Make messages valuable
● Offer something that they will benefit from
● Create a custom URL
Follower engagement
● Use a twitter analytics tool to identify the
users who engaged in the campaign
● Actively listen and engage with these users
particularly
Follower engagement
● Segmentation
● Following campaign has to be
relevant to the previous one
● Creating a segmented list of
these users
How others do it?
● Tweets are highly consistent
● Every tweet has an image
● Tweets will consist up to 3 hashtags
● 3/4 of tweets has a link in it
● During campaigns hashtags will remain the
same
● Don’t forget about engaging
5 most RT’ed words:
● you
● please
● retweet
● post
Time does matter
● 1pm - 3pm
● Monday to Thursday
Production of Arturs Viksne
Marketing Assistant
Hieroglifs International