subscribers, fans and followers

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Simon Putzer Enterprise Sales Manager [email protected] / @SimonPutzerET #ETSFF

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Email-Expo 2012 Subscribers, Fans and Followers Simon Putzer, Enterprise Sales Manager, Exacttarget Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens: http://connected.messefrankfurt.com/de/

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Page 1: Subscribers, Fans and Followers

Simon Putzer Enterprise Sales Manager

[email protected] / @SimonPutzerET

#ETSFF

Page 2: Subscribers, Fans and Followers

•  � � � � � � � � � � � � � � � � � � � � � �� � � � �� � � aLea�

•  � � � � � � � � � � � � � � � � � � � � � � � � � � �

•  e� aLL   � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � �� � � � � � � � d� r LL � � � � � � � �

Weltweit führender SaaS Anbieter für Cross-Channel

interactive Marketing-Lösungen

• � � � � � � � � � � � � � � � � � � � � � �� � � � �� � � aLea�

• � � � � � � � � � � � � � � � � � � � � � � � � �

Weltweit führender SaaS Anbieter für Cross-Channel für Cross-Channel für

interactive Marketing-Lösungen

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11 billion+

200+

300+

250 million+

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www.exacttarget.com/sff

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MARKETERS SAHEN

FRÜHER SO AUS

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1. CREATIVE

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HEUTZUTAGE SEHEN

MARKETERS MANCHMAL

SO AUS

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1. KREATION

2. TECHNOLOGIE

3. PUBLIKUM

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2. TECHNOLOGIE

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<1990 1990s

Events Direct Mail Telephone

1999 2000s 2012 TV Radio Print Display

IM Email Events Direct Mail Telephone

TV Radio Print Display Cable TV Website Search Online Display

TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing

Mobile Email SMS IM Email Events Direct Mail Telephone

TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web

Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Email Events Direct Mail Telephone

TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation Virtual Events

THE MARKETING (R)EVOLUTION IM Email Events Direct Mail Telephone

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FOSSILES MARKETING

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3. PUBLIKUM

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ERNEUERBARES MARKETING

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U m d u r c h d a s Grundrauschen, dass durch Kommunikation anderer Marken und d ie Exp los ion der Kanäle entsteht, zu dringen, müssen wir v e r s t e h e n w a s Konsumenten motiviert und aktiviert.

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93% ARE SUBSCRIBERS

EMAIL SUBSCRIBERS

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“Today, if you want to drive retention and repeat usage, there

isn't a better way

to do it than email.”

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“In an ironic twist of fate, it turns out that

email is social media’s secret

weapon.”

-- Fred Wilson AVC.com

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EXKLUSIVITÄT ZUSTELLBARKEIT

RELEVANZ CONTENT

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FACEBOOK FANS

45+% SIND FANS

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VERBINDUNGEN SELBSTDARSTELLUNG

UNTERHALTUNG ENTDECKEN

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TWITTER FOLLOWERS

7+% ARE FOLLOWERS

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MISSVERSTANDENE

ERWARTUNGEN

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“ TWITTER IST MEINE VERBINDUNG ZU MENSCHEN, MIT DENEN ICH WÜNSCHTE ZUR SCHULE GEGANGEN ZU SEIN; FACEBOOK DIE VERBINDUNG ZU MENSCHEN MIT DENEN ICH UNGLÜCKLICHERWEISE ZUR SCHULE GEGANGEN BIN”

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ZUGANG EINFLUSS

INFORMATION VIELSEITGKEIT

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SFFs SIND UNTERNEHMENS-/VERMÖGENS- WERTE

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BEZIEHUNGEN MÜSSEN GEPFLEGT …..

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SFFs ARE THE HEART OF SOCIAL MEDIA

…GESCHÜTZT...

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SFFs ARE THE HEART OF SOCIAL MEDIA

…UND VERSTANDEN WERDEN

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SFFs SIND DAS HERZSTÜCK VON SOCIAL MEDIA

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SFFs SIND SCHNELL ABGELENKT

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… ENGAGEMENT ZÄHLT

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WIR SOLLTEN NICHT VERGESSEN! WENN ES NICHT SOCIAL IST, IST ES NICHTSOCIAL MEDIA

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“ Ich erwarte von etablierten Marken einfach erkennbare Features, die in allen Kanäle übertragen werden und wiedererkennbar sind“

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ES IST DAS PUBLIKUM DAS UNSERE MARKEN ANTREIBT

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Page 61: Subscribers, Fans and Followers

Simon Putzer Enterprise Sales Manager

[email protected] / @SimonPutzerET

#ETSFF

DIESEN VORTRAG UND DIE SFF REPORTS BEKOMMEN SIE

ALS USB-STICK AUF UNSEREM MESSESTAND D19