SUBLIMINAL

MARKETING IN

MOVIES

PRESENTED BY:› Rohit Patel - 15› Aditi Mahesh Kalmane – 48› Aishwarya Pakhade – 57› Amol Indulkar – 62› Apurva Dandekar – 40› Savni Wani – 7› Ketan - 63

INTRODUCTION Subliminal marketing is a technique of

exposing consumers to product pictures, brand names or other marketing stimuli without the customers having conscious awareness.

Subliminal message is a message embedded in a certain medium which is designed to pass through the normal limits of the perception of a human mind.

SUBLIMINAL MESSAGES

In 1957, a marketing firm exposed movie goers in a New Jersey movie theater to the subliminal messages “Eat Popcorn” and “Drink Coke”.

The firm reported an increase in the sales of popcorn and coke.

SUBLIMINAL MESSAGES

AN EXAMPLE OF SUBLIMINAL MARKETING

Let’s take a look at this video……..

MORE EXAMPLES ARE

Bodyguard for promoting SONY VAIO and AUDI….

3-idiots is promoting MAHINDRA and RELIANCE LIFE INSURANCE….

Love ka the end promotes LAKME products……

Movie Ra.One promoted NOKIA PHONES

Aisha movie promoted the L’OREAL products

OTHER EXAMPLES ‘Krrish’ promoting BOURNVITA ‘Baabul’ promoting KOTAK LIFE

INSURANCE, EROS JEWELRY etc.

WHY IS SUBLIMINAL MARKETING DONE?

The objective of this communication strategy is to expose audience to a brand, whereby the effect can be maximized in terms of increased brand awareness and higher recall, so that the customer will buy the brand which has the highest recall; and to satisfy the customer to optimal level.

THANK YOU! ☺☺