stunning seminars
DESCRIPTION
Stunning Seminars. To get started…. Can I be your Coach for the next 2 hours?. What’s a seminar?. GROUP Complimentary Coaching Session. Why use seminars?. Coaches who market with seminars make 38% more $. 5 Tensions of the Rhetorical Triangle. Presenter. Audience. Environment. - PowerPoint PPT PresentationTRANSCRIPT
Stunning Seminars
To get started…
What’s a seminar?
Why use seminars?
5 Tensions of the Rhetorical Triangle
Your Goal is to Eliminate…
How are buying decisions made?
5 Stages of Winning Seminars
Reducing the Tensions…
Definition:Classic “fight or flight response”
Primitive, automatic, inborn response that prepares the body to
fight or flee from perceived attack, harm or threat to our
survival.
Amygdala Hi-Jack
Prefrontal LobesExecutive centre: integrates information from all parts of the brain; makes decisions to act.
Brain StemThe most primitive part of the brain. Is associated predominantly with automatic reflexes, as well as memory and learning.
ThalamusProcesses sensory messages (e.g., eyes and ears) then routes them mainly to the neocortex.
AmygdalaTriggers emotional responses. Typically gets signals from the neocortex, but a quicker and fuzzier signal comes directly from the thalamus. Can hijack the brain when it perceives an emergency.
Neocortex Complex thought
Amygdala Hi-Jack
Amygdala Hi-Jack
Amygdala Hi-Jack
1. Stop2. Oxygenate3. Seek Information4. Strengthen Heart
Reducing the Tensions…
Reducing the Tensions…
Reducing the Tensions…
Reducing the Tensions…
New Client Goal?Revenue Goal?CCS Goal?
Before the seminar…
What’s at stake…
Before the seminar…
Before the seminar…
How to work the room…
How to work the room…
3 Sec 30 Sec 3 Min 30 Min
Trust
Need
Help
Hurry
!
CCSCCS
(Repeat all
(Repeat all
4)4)
3 Hrs. 3 Yrs.
Client
Client!!
3 Minutes MAX per guest…
Before the Seminar…
Reducing the Tensions…
Reducing the Tensions…
Reducing the Tensions…
L
About Eric Dombach…
• Point #1• Point #2• Point #3
• Remember to use #’s, %’s, and $ amounts!
• Also, include something about your personal and/or family life.
Reducing the Tensions…
Begin coaching them in the seminar!
Coaches Join Tables to Discuss 5 Steps to Freedom
Chaos Spend, Promote, Challenge
NormalizationCash Flow, Monitor, Adjust
AffluenceEconomize, Invest, Repay
FreedomReproduce, Acquire, Harvest
IrrelevanceResearch, Model, Create
Stories, stories, stories…
We’ll help you develop an aggressive marketing plan…
Kitchen Manufacturer
Changed existing advert:
Stronger Headline, Offer,
Call to Action, etc.
This resulted in 65,000
of enquires for just an
investment of 600.
Tie down with the Profit Equation…
Use the right language…
I’ll try that on my own, thanks!I’ll try that on my own, thanks!
Let me see your resume.Let me see your resume.
How do we get started?How do we get started?
Use the right language…
Now, if you simply don’t have the time tonight or you have a business partner who needs to help you choose the program
that works the best, what I can do is give you the opportunity to schedule yourself into my calendar for a complimentary
coaching session…
To close…
The Close
To close…
The key to closing in the room…
1. Choose a Rush Captain…2. Diagram the tables and
prospects…3. Assign coaches to
prospects…4. Work together in seminar…5. Coaches close or
book CCS’s!
Rush system…
Who will beat my record first?
After the seminar…
1. Room looked good2. Strong “3 minutes”3. Energetic manner4. Good Rush System5. Full room6. Great temperature
1. “We” language2.More tie downs3.Music in breaks4.Slow down pace5.More stories6.Require group
participation
After the seminar…
Improving your CR’s…
So, what are your…
Objectives