studying viewers' reception of television programmes: theoretical and methodological...

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http://ejc.sagepub.com/ Communication European Journal of http://ejc.sagepub.com/content/5/1/29 The online version of this article can be found at: DOI: 10.1177/0267323190005001003 1990 5: 29 European Journal of Communication Birgitta Höijer and Methodological Considerations Studying Viewers' Reception of Television Programmes: Theoretical Published by: http://www.sagepublications.com at: can be found European Journal of Communication Additional services and information for http://ejc.sagepub.com/cgi/alerts Email Alerts: http://ejc.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://ejc.sagepub.com/content/5/1/29.refs.html Citations: What is This? - Mar 1, 1990 Version of Record >> at UNIV OF UTAH on November 28, 2014 ejc.sagepub.com Downloaded from at UNIV OF UTAH on November 28, 2014 ejc.sagepub.com Downloaded from

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Page 1: Studying Viewers' Reception of Television Programmes: Theoretical and Methodological Considerations

http://ejc.sagepub.com/Communication

European Journal of

http://ejc.sagepub.com/content/5/1/29The online version of this article can be found at:

 DOI: 10.1177/0267323190005001003

1990 5: 29European Journal of CommunicationBirgitta Höijer

and Methodological ConsiderationsStudying Viewers' Reception of Television Programmes: Theoretical

  

Published by:

http://www.sagepublications.com

at: can be foundEuropean Journal of CommunicationAdditional services and information for

   

  http://ejc.sagepub.com/cgi/alertsEmail Alerts:

 

http://ejc.sagepub.com/subscriptionsSubscriptions:  

http://www.sagepub.com/journalsReprints.navReprints:  

http://www.sagepub.com/journalsPermissions.navPermissions:  

http://ejc.sagepub.com/content/5/1/29.refs.htmlCitations:  

What is This? 

- Mar 1, 1990Version of Record >>

at UNIV OF UTAH on November 28, 2014ejc.sagepub.comDownloaded from at UNIV OF UTAH on November 28, 2014ejc.sagepub.comDownloaded from

Page 2: Studying Viewers' Reception of Television Programmes: Theoretical and Methodological Considerations

from the SAGE Social Science Collections. All Rights Reserved. at UNIV OF UTAH on November 28, 2014ejc.sagepub.comDownloaded from

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