study on ms. tahsina shahin & sadakalo

7/28/2019 Study on Ms. Tahsina Shahin & SadaKalo

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Table of Contents

Company Background .................................................................................................................................. 2

Products and Retailing .................................................................................................................................. 2

Markets and Customer Segment ................................................................................................................... 3

Planning ........................................................................................................................................................ 4

Sourcing and Warehousing ........................................................................................................................... 4

Design ........................................................................................................................................................... 5

Production..................................................................................................................................................... 6

Distribution ................................................................................................................................................... 7

Store Operations............................................................................................................................................ 8

Marketing...................................................................................................................................................... 9

Entering the International Market ............................................................................................................... 10

Growth Opportunities ................................................................................................................................. 11

Competitors................................................................................................................................................. 11

Competitive Advantages ............................................................................................................................. 12

Conclusion .................................................................................................................................................. 13

Appendix..................................................................................................................................................... 14


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Company Background

Sadakalo- in Bengali sada means white and kalo means black- so Sadakalo means black and

white. The name is not given just for a proper noun but it reflects the nature and the products of

the business. The chairperson of the company Tahsina Shahin dreamt of an outlet consisting of

only black and white products which came true in the year 2002 by the launching of a small

outlet named Sadakalo at Rifles Square, Dhanmondi. The project would not have been successful

without the help of her friend Mr. Azharul Hoque who is also the Managing Director of the

company. The close friends and relatives of the two were amazed to know such a decision and

they thought that it would be a complete failure. Surprisingly, to the extent of everyones belief,

Sadakalo has boomed within a short period of time in the fashion industry. After that, every year

Sadakalo opened at least one outlet in different locations in Dhaka. In the year 2009 Sadakalo

entered the international market by opening an outlet in Jackson Heights, New York. In the same

year, Sadakalo also became one of the proud members of Deshi Dosh which is a flagship outlet

of 10 different domestic brands under one roof.

Products and Retailing

At Sadakalo, the products comprise of 60% womens wear, 30% mens wear and 10% of others

which include childrens wear, fashion accessories, household products and gifts and crafts. In

the womens wear, Saree is the most popular and then Kamiz and lastly topscorresponding to

the demand for female clothes in the market. The mens wear provides only the traditional

Panjabi and its modified versions, Kurta and Fatua. Fashion accessories include bags and

jewelries for both male and female. There are household products like bed sheets and curtains.Gifts and crafts vary from mugs to candles. Refer to Exhibit 1 for the product line. The

management of the outlet includes Manager, Assistant Manager and Customer Service Officers

(Sales person). There are also two employees called Outlet Coordinators who visit the outlets

and reports to the head office


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Markets and Customer Segment

The clothing market is primarily divided based upon gender- male and female.

Men of our country wear western clothes like shirts and pants in place of traditional clothes like

lungi and punjabi because of historical as well as socio-economic factors. Due to colonization,

the men of this sub-continent have adopted the western outfit as their natural attire. Even though

the British have left our men continue to wear shirts and pants. Rural or urban, shirts and pants

are common at school and college level. Sadakalo obviously is part of the urban market and in

the city most men go to their workplace wearing shirts and pants. Day laborers or street vendors

who continue to wear the traditional lungi do not fall in the customer list of a chain like

Sadakalo. However, Sadakalo caters to provide male traditional dresses like punjabi and fatuawhich have become more of an occasional outfit to be worn on religious and cultural festivals.

So the market for male clothing stands as somewhat around 90% dominated by western outfit

and 10% by traditional and Sadakalo has to find customers within this 10%.

Now, the market scenario for the females is totally opposite to that of the males. Even after

colonization and globalization, most women of this subcontinent including the urban area

continue to wear traditional clothes like Saree and Kamiz in contrast to Jeans and Tops. Even

today in schools and colleges, girls wear Kamiz and Fatua and the few women who choose to

build a career also maintain wearing Kamiz or Saree at work. Of course, globalization has made

impact and so some of our ladies have tried wearing shirts and tops with pants and skirts but

these western outfits are still not widespread. So the female market is largely dominated by

traditional clothes, approximately 80%, and the rest 20% is western. Therefore, Sadakalo has a

wider range in the female market since it makes traditional clothes like Saree and Kamiz.

However, this 80% is again divided into two major groups- the domestic and the foreign. The

foreign refers to the clothes from our neighboring countries mainly India. Still today, a large

proportion of female clothing comes from India. The humble domestic brands like Sadakalo

must compete against the glamorous Indian lure and surprisingly they have captured a big

portion of the market within a short time. The imported Indian clothes still dominate half of the

market while the domestic must keep happy with the other half.


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History, geography, society-- now lets talk about the economy. A consumers income defines

his living standards which in turn determine his purchase decisions. The consumers of Sadakalo

fall mainly in the middle-income group. Among these, 10% come from the lower-middle class,

70% from middle-middle class and 20% from the upper middle class. According to gender, 70%

consumers are female and 30% are male. According to age, the majority consumer comes from

the group 30-49 years. Refer to Exhibit 2 for customer segment.

Planning

The planning department is the heart of the business. The department is a bridge linking all the

other departments. Hence, the other departments do not need to communicate with each other

which make all the other departments independent. This department plans the required designs of

the year and the production quantity to meet the customer demands. Therefore, the financing and

budgeting for the production chain, marketing, distribution and retailing are handled here. So, all

the other departments need to communicate only with the planning department. The designers do

not know about the production quantity and similarly the production department does not know

about the designs. The role of this department will be discussed thoroughly in the other sections.

Sourcing and Warehousing

There are four different warehouses in Sadakalo. They are raw warehouse, approved sample

warehouse, rejected sample warehouse and finished goods warehouse. All the warehouses are

monitored and controlled by the planning department.

The raw warehouse consists of raw fabric and other design accessories. There is a procurement

team to deal with the suppliers of raw fabric and design accessories. There are almost 26

suppliers of raw fabric and design accessories (Refer to Exhibit 3A). The task of the procurement

team is to source products from them and to ensure accurate quality check and store the products

in the raw warehouse. In this case, the quality check becomes the vital factor. Both the design

and the production team can source products from the raw warehouse by written requisitions to

the planning department.


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Only the approved samples made by the designers reach the approved sample warehouse. The

approval is given by the chief designer. The production team sources sample from this store by

written requisition through the planning department.

Although the name is rejected sample warehouse, the products from this warehouse are

sometimes delivered to the retail stores. This is from the viewpoint of Tahsina Shahin that the

designs which are rejected by the chief designer might be attractive to some customers. Hence,

those designs are not sent for bulk productions but delivered to retail stores as unique products

and displayed in the stores separately.

When the production team receives the finished goods from the suppliers, they execute a

thorough quality check and then send them to the finished goods warehouse. If the bulk

productions provided by the suppliers do not exactly match the sample given to them, the

production team rejects these products and returns them to the supplier. It is the task of the

distribution team to deliver products from the finished goods warehouse to the retail outlets.

Design

Sadakalo has six product linesmens wear, womens wear, childrens wear, household

products, fashion accessories and gifts & crafts. Designers have to report to the chief designer

who works with the planning department to find the number of required designs throughout the

year according to different occasions. The team of designers always tries for constant variation

of design. For doing so, they search throughout the country and collect new design patterns even

from the remote rural areas. Hence, designs of Sadakalo are also outsourced from the artisans

throughout the country. Some of the senior designers also attend international garment fairs to

learn and gather new ideas from the international market. One of the most important tasks of the

designers is to visit the retail stores to find the customer demands. As discussed earlier, the

design team is completely independent and not linked to other departments of the company.

Everyday dozens of designs are made but only about 60% of them reach the approved sample

warehouse. The rest left for the rejected warehouse. All the approved and rejected samples are

recorded in a software called Sadakalo CDMS (Central Database Managing System).


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The designers always work for a design which will be sold two months later than the current

time. Hence the lead time of designs is two months with respect to sales. The pressure of the

design team is not equally distributed throughout the whole year. Refer to Exhibit 4A to observe

the yearly sales volume distribution. The majority of the revenue which is around 45%, comes

during the month of August due to the event of Eid-ul-Fitr. Though Eid-ul-Fitr changes around

15 days year to year, the month of August is taken as a sample month from year 2011 for better

understanding. The designers cannot produce such bulk amount of designs in a few days. Hence

their pressure for this event is reduced by dividing the designs required for the event in four and

are done in the previous four months of the event. Refer to Exhibit 5A for the production

volume.

Production

The planning department monitors the approved sample warehouse and supplies the required

samples to the production team. The production of Sadakalo is 100% outsourced. There are

around 50 suppliers who meet the production requirements of the company (Refer to Exhibit 3B

for the production supplier list). The suppliers follow a monthly calendar and come twice a

month so daily there is a schedule for 6 suppliers to visit the corporate head office. The task of

the production team is to source the required raw fabric and accessories from the raw warehouse

and collect design from the approved sample warehouse, and provide those to the production

supplier with a software generated invoice. The suppliers must deposit security money to the

company since they take the raw products. The security money depends supplier to supplier but

it is always equal to or greater than the raw products that they take. It is always informed to the

suppliers clearly that all the products should be exactly matching the given sample. If any kind of

difference could be found then the products are rejected. The planning team helps the production

personnel by giving the number of quantity each design should be produced and the number ofquantity of each size per design. It is very obvious that low priced products are done in bulk

production whereas the high priced are done in a small scale. This is due to the market demand.

The major duty of the production team appears when the suppliers deliver the products. It is now

time for an accurate quality check. There is an assembly line for quality check, where the first

workstation checks the measurement of the products, the second one matches each product with


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Store Operations

Sadakalo launched its premiere outlet at Rifles Square, Dhanmondi in the year 2002 (Refer to

Exhibit#8 for store locations). Rifles Square was then one of the first of its kind shopping mall at

the junction of Dhanmondi Road#2 and Stmasjid Road. The people of Dhanmondi previously

had little choice but to go all the way to New Market for buying clothes. So when BDR opened

Rifles Square at the heart of Dhanmondi, it became very popular in Dhanmondi as well as the

surrounding areas like Lalmatia and Mohammadpur. So, an outlet in Rifles Square was sure to

prosper. Though the outlet was small compared to today, it attracted immense crowd making

Sadakalo famous throughout the capital. At the same time, Banani was becoming popular for

shopping and eating out, especially Road#11 and those linked to it. One of the reasons was that it

was close to some leading private universities like North South, East West, BRAC and AIUB.

The young people of these universities swarmed around the shops and restaurants at Banani#11.

Quite naturally, Banani became the next location for Sadakalo in 2003. One cannot be in this

business and avoid the ever so buzzing Bailey Road renowned for its proximity with theatre and

so could not Sadakalo. In 2004, celebrities Ali Zaker and Sara Zaker promoted the opening of

Sadakalos third outlet on Bailey Road and it was an immediate success. After such back to back

success in three years, Sadakalo aspired to open a Designers Corner, the first of its kind in

Dhaka, showcasing clothes of ten eminent designers from here and abroad such as Bibi Russell,

Roxana Salam and Shahrukh Amin and there could be no place fitting but Gulshan Avenue for

this ambitious project. It was time to decentralize from Dhaka and so in 2007 Sadakalo opened

its fifth outlet at Uttara which had become a town of itself in the outskirts of Dhaka. The people

of Uttara no longer wanted to commute to the city center but preferred to have everything within

their area so expanding there was inevitable. Despite already having an outlet in Bailey Road, in

2008 Sadakalo opened another (sixth) outlet at the Navana Bailey Star Market which kicked off

that year on the bustling Bailey Road. This is because it is the only place that is not rented but

bought and thus is a property of the company. The year 2009 proved very promising for

Sadakalo because in that year it entered the international market by flying off to the commerce

capital of the world, the Big Apple. Making its journey all the way to New York, Sadakalo

launched its seventh but first international outlet at the famous Jackson Heights. Back at home,

Sadakalo was also thriving with the prospect of being one of the prestigious members of


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DeshiDosh-- a flagship outlet consisting of ten major traditional fashion houses at Bashundhara

City Market, the largest shopping mall of Bangladesh. In 2010, DeshiDosh decentralized from

the capital to the port city and with it Sadakalo opened its next outlet at Afmi Plaza, Chittagong.

At the same year, Sadakalo also expanded in the international market by opening its second

outlet in the US. This time it was the sandy beaches of Florida. Finally in 2012, Sadakalo chose

Aziz Super Market at Shahbag and Wari in Old Dhaka for its latest outlets. Shahbag has one of

the entrances to Dhaka University and thus is an alluring place for the thousands of students

there so it is a natural selection for Sadakalo. Like Uttara, Old Dhaka is a town of its own within

the capital and similarly its people want everything within their walking distance instead of

coming all the way to Gulshan or Dhanmondi so it too could not be avoided any longer.

Marketing

Sadakalo believes that the promotional expense should be around 3-4% of the annual revenue.

Hence, from the analysis of the previous yearly trends of promotional expense to revenue ration,

the planning department makes the promotional budget for the upcoming year. It is very much

surprising that this expense has always been 3-4% for all the years since starting. If the

promotional expense is increased then the target for the revenue is also increased in the ratio.

In the year 2005, when Sadakalo opened the outlet at Baily Road, Ms. Shahin asked the two

famous celebrities of our country Mr. Ali Zaker and his wife Ms. Sara Zaker to participate in the

promotional photo session. These two celebrities have never participated in any kind of

promotional activities for anyone before. It was because of the personal good relationship of Ms.

Shahin with them, which led to their first promotional activity. Ms. Shahin is very grateful to

them till today. She also believes that their contribution led Sadakalo to a turning point and since

then the customers know Sadakalo as a brand.

Since the year 2005, Sadakalo has hardly contributed in the sector of marketing. Promotion

became a constant expenditure which is the minimum that would be required for branding. The

major promotion of Sadakalo includes advertisements, discounts and newspaper features. Since

TV commercial is very expensive, none of this type of business could afford to do it, and

Sadakalo also never tried. Advertisements are majorly given to the famous magazines of the


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country monthly with a contract basis. The next preferred advertisement is the bill boards at

different places of the city since the business is within the city area. The last choice is the

newspaper where the cost is very high comparative to response. The clear difference between bill

boards and newspaper is that newspaper is circulated throughout the country and bill boards are

placed at certain places of the city only. Hence, the company has always received good response

with bill boards rather than newspaper. The public relation personnel always keep good

relationship with the feature writers of all the newspaper and magazines of the country. As

feature and press releases are free of cost, good relationship with editors are the only way to

publish. There is also promotional discount given during June-July as summer clearance sale.

This sale collects a good amount of revenue to be reinvested for the event of Eid-ul-Fitr.

For the photo session of products, Sadakalo has always preferred respected and famous

celebrities of the country who are middle-aged and above, rather than the common ramp models

who participate in the photo sessions of all other brands. The famous painters, singers, actors,

and other celebrities of our country have contributed in the photo session. Some examples are Ali

Zaker, Sara Zaker, Quayyum Chowdhury, Nasiruddin Yusuf, Tarek Masud & Katherine Masud,

Shomi Kaesar, Ferdous, Moushumi and etc.

Entering the International Market

Sadakalo is the first fashion house in Bangladesh to open a chain shop in the land of United

States. In the year 2009, Sadakalo was offered to participate a garment fair in New York. After

the participation, the directors of the company were interested to open an outlet in New York.

During the last quarter of the year 2009, the dream was successful by opening an outlet at

Jackson Heights. A known relative of Ms. Shahin who had been staying in the States for two

decades took the responsibility to run the outlet. In the year 2010, the elder sister of Ms. Shahin

took the responsibility to open and run an outlet in Florida. Due to some problems, the trade

licenses of these two outlets are not registered as Sadakalo, but their business are properly

controlled and monitored from the company head office. Sadakalo, in the hope of opening more

outlets in the States, came to a contract with another company named Bangla Trading, the owner

being Bengali, that they would roam around the States and participate in different garment fairs.


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Bangla Trading participates in around 15 garment fairs throughout the year and Sadakalo has to

export products to Bangla Trading for the fair, besides exporting to New York and Florida. The

two directors visit the United States twice a year since the year 2009.

Growth Opportunities

Sadakalo has almost concentrated outlets in the city of Dhaka. One major area was left out which

is the old town of Dhaka. But Sadakalo also opened an outlet at Wari in the second quarter of

2012. The last important area that should be very soon covered is Mirpur, where all the other

competitors have reached. Then Dhaka would be totally saturated. The most effective growth

opportunity is to expand outside the Capital City. Though there is one outlet at Chittagong, the

other important cities of the country are still waiting for Sadakalo. There are customers who call

the Hotline numbers from Sylhet, Rajshahi, Khulna, Barisal and other parts of the country, with a

request to open outlets in their city.

Refer to Exhibit 12 for the yearly revenue growth. The growth was very high from the beginning

of the business and stayed in the range of 15-19% from the year 2004 to 2007. The competition

became stronger since 2007 and the growth rate began to fall. In the last four years, the growth

rate came to a range 7-10%. Possibly, this range would be continued for the next decade if all the

other factors are kept constant.

Competitors

In 2009, Sadakalo became a member of DeshiDosh which is a flagship outlet of ten major

domestic brands under one common roof. The other nine are Rang, Anjans, Nipun, Bibiana,

Prabartana, Nogordola, Deshal, Kay Kraft and Banglar Mela. These ten brands sell the same kind

of products within the same price range and thus they are the main competitors of each other.

Among them, Sadakalo is on the leading forefront with Anjans and Kay Kraft but the rest seven

are not lagging very far behind. On the contrary, competition is very high and one is always at

the heel of another. Since price and product are similar, Sadakalo must depend on customer

loyalty to stay in business. Besides these nine, Arong is also a competitor of Sadakalo even


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though at a long shot. Arong has started business long before Sadakalo and all others of

DeshiDosh and its owner being also the owner of BRAC it is naturally way ahead of them.

BRAC is a forty-year old establishment so Arong has the upper hand in time, capital, supplier

and almost every sector compared to the DeshiDosh which have been started by individual

entrepreneurs. And yet, Arong is a competitor because of the product type and united the

DeshiDosh is putting up a good fight against the big giant. The next important competitor of

Sadakalo is the Indian clothing style found in shops like Shoppers World, Vasavi, Zaara, etc. It is

the same for all DeshiDosh and even Arong who use simple traditional fabric and design patterns

compared to the glossy and glitzy materials of Bollywood inspired Indian clothing. Although the

product type is same, that is, Saree and Kamiz for women and Panjabi for men, there is wide

difference in material. A glimpse at the Bengali traditional style and Indian style and one would

immediately notice the simplicity of the former and the showiness of the latter. Indian clothes

have always been popular in our country both for the influence of Indian channels and their

fancy fabric and designs and anything imported has a special charm to the customers. So,

Sadakalo with its humble products must compete against the glamorous Indian clothes against all

odds and not to forget Arong and the rest of DeshiDosh. It is a tough world, indeed!

Competitive Advantages

Brand Name: As discussed earlier that there are lot of businesses in the fashion industrybut few could make to create a brand value. Sadakalo is one of the few and still keeping

the trust of the customers to be a brand forever.

Black and White: Sadakalo is the only place where customers get only Black and Whiteproducts. Hence, for the customers who like Black and White, Sadakalo is its only

competitor.

Theme Based Concept: Sadakalo has always tried to make products with theme basedconcept. The famous themes of Sadakalo are couple dresses (same design for couples)

and parent-children dresses (same design for Father-Son/ same design for Mother-

Daughter).


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Trendy Designs: Sadakalo designs products which the current market and customers havereached to. The rate of new and trendy design to reach the outlets is very high. For

example, around thirty designs of Saree are delivered to the outlets each week.

Fully outsourced production: Some people think it is a negative factor for a brand not tohave own production. Though, comparing to the international market and business

systems, Sadakalo perceives the fully outsourced production as the most important

competitive advantage of the company

International Mother Language Day: In our country, the 21st February is remembered asthe Shahid Day, which was declared International Mother Language Day by the UN a

few years back. People mourn in this day and prefer to wear black and white dresses. It

became a trend to buy new dresses for this event, and nowadays the business of Sadakalo

booms in the month of February.

Conclusion

Today Ms. Tahsina Shahin is a successful entrepreneur where she has 9 outlets in Bangladesh and 2 in

United States of America. She has pursued a unique product design concept and against all odds she has

become successful. At the beginning of the business even her family members and relatives thought that it

may a complete failure choosing such a product design concept. But Ms. Tahsina Shahin had a vision andtoday we are all a part of it.

Her ambitions are still high as she wants to bring the whole country under distribution of Sadakalo.


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Appendix


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Exhibit 1

Product Line

Type of Product Product Name Type of Product Product Name

Women's Wear

Saree

Children's Wear

Baby Saree

Blouse Piece Baby Kamiz

Blouse Baby Scarf

Petticoat Baby Skirt

Kamiz Baby Tops

Unstitch Baby Panjabi

Ex Saloyar Baby Pajama

Ex Orna Baby Fatua

Scarf Baby T-Shirt

Skirt

Fashion Accessories

Jewellery Set

Tops Jewellery-Only Necklace

Ladies Shawl Jewellery-Only Earring

Ladies T-Shirt Jewellery-Bangles

Men's Wear

Panjabi Bag

Pajama Ladies Bag

Coti Gents Bag

Uttario Tote Bag

Gents Shawl Laptop Bag

Kurta Kit BagFatua Mobile Bag

Lungi Wallet

ShirtHousehold

Bed cover

T-Shirt Curtain


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Gifts & Crafts

Mug Cushion

Candle Khatha

Card Floor Mat

Hat pakha Wall Mat

Photo Frame Table Mat

Key Ring Runner

Clay Idol Glass Coster

Book Napkin

Book Mark Handle Cover

Wrapping Paper Tissue Box Cover

Exhibit 2A

Customer Segment (by social class)

20%

70%

10%

Lower-Middle Class

Middle-Middle Class

Higher-Middle Class


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Exhibit 2B

Customer Segment (by gender)

Exhibit 2C

Customer Segment (by age)

30%

70%

Male

Female


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Exhibit 3A

Raw Material Suppliers

Sl. Suppliers Type of Supplier

1 2ts Creation Silk Fabric

2 Bhai Bhai Weving Factory Fabric

3 Bismillah Cloth Store Fabric

4 Gandhi Ashram Trust Fabric

5 Gazi Textile Fabric

6 Hafez Abdul Mannan Fabric

7 Haque weving factory Fabric

8 K.R.S.Fabrics Fabric

9 M/S Parvin Traders Fabric

10 M/S Rana Enterprise Fabric

11 M/S Shajahan & Brothers Fabric12 Mollah Silk Fabric

13 Mona Textile Fabric

14 Sharmin Traders Fabric

15 Banarashi Silk Saree

4%

13%

18%

54%

11%

15-19 yrs20-24 yrs

25-29

30-49 yrs

Above 50 yrs


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16 Dilip & Brothers Saree

17 Jagneswar Saree

18 Jamdani Kutir Saree

19 Mohadev Basak Saree

20 Moni Traders Saree

21 New Jagneswar Saree

22 Naaf Silk Saree

23 Tangail Tat Shilpalay Saree

24 Doyel Silk Saree/Fabric

25 Kumkumari Anjali Saree/Fabric

26 Sraboni Enterprise Saree/Fabric

Exhibit 3B

Production Suppliers


1 Nishat Boutique Applic

2 Ataullah Applic

3 Alta Handicraft Bag

4 Golden Fiber Bag

5 Monoroma Handri Craft Bag

6 Classic Batik & Fashions Batik

7 Charuta Batik

8 Coats Connection Computer Embroidary

9 Z.H.International Computer Embroidary

10 A.J.M.Embrodary Embroidary11 Embrodary House Embroidary

12 Jamena Embroidary House Embroidary.

13 TalPata Hand Fan

14 Kona Hand work


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15 Mahmuda Boutique Hand work

16 Rupayon Hand work

17 Suchi Li Hand work

18 Yesmin Hand work

19 Banglar tarraCotta Jewellary

20 Poramon Jewellary

21 T.M. Jewellary

22 Babu Karchpi Karchupi

23 Raz Textile Lungi

24 Nandan Award Money bag

25 Rahela Enterprise Mug

26 Ristha Enterprise Pajama

27 Shamim Screen/Block

28 Art Craft Showpiece

29 Prodip Pal Showpiece

30 Aaroney Boutiuqe Tailoring/Block/Embroidary/Screen

31 Agami Fashion Tailoring/Block/Embroidary/Screen

32 Audrija Handicraft Tailoring/Block/Embroidary/Screen

33 Design doctors Tailoring/Block/Embroidary/Screen

34 Dream Girl Tailoring/Block/Embroidary/Screen

35 Elvis Boutique Tailoring/Block/Embroidary/Screen

36 Farhana Rahman Tailoring/Block/Embroidary/Screen

37 Ferdous Ara Enterprise Tailoring/Block/Embroidary/Screen

38 G & D Tailoring/Block/Embroidary/Screen

39 Gift & Dress Tailor Tailoring/Block/Embroidary/Screen

40 Karu Samany Tailoring/Block/Embroidary/Screen

41 Keanza Tailoring/Block/Embroidary/Screen

42 Lides Tailors Tailoring/Block/Embroidary/Screen

43 Monpura Boutique Tailoring/Block/Embroidary/Screen

44 Nabil Craft Tailoring/Block/Embroidary/Screen


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45 Nafi Fashion Tailoring/Block/Embroidary/Screen

46 Shikor Tailoring/Block/Embroidary/Screen

47 Shopnow Nakshi Boutique Tailoring/Block/Embroidary/Screen

48 Shopnow Saj Tailoring/Block/Embroidary/Screen

49 Unnish Tailoring/Block/Embroidary/Screen

50 Art Fashion T-shirt

51 Rangin Suta Wall Mat/ Floor Mat

Exhibit 3C

Others Suppliers


1 Smart Computer Computer & Accsessories

2 Hannan Thi Thai Glass

3 Khaja Matel Decoration

4 Moitree Printers Printing

5 Mim Accessories Label

6 Nayan Advertising Advertisement

7 Prapty Enterprise Printing

8 R&S Communication Bannar

9 Solo Fashion & Accessories ltd Shoping Bag

10 Retail Technology Printer Accessories

Exhibit 4A

Sales Volume


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Exhibit 4B

Sales Volume Chart

Month

Sales

Volume

January 4%

February 9%

March 3%

April 9%

May 3%

June 3%

July 3%

August 45%

September 3%

October 9%

November 5%

December 4%

January, 4%

February, 9%

March, 3%

April, 9%

May, 3%

June, 3%

July, 3%

August, 45%

September, 3%

October,

9%

November, 5%

December, 4%

Sales Volume

January

February

March

April

May

June

July

August

September

October

November

December


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Exhibit 5A

Production Volume

Exhibit 5B

Production Volume Chart

Month Sales

Production

for Next

Month

Production

for Eid-ul-

Fitr

Total

Production

per Month

January 4% 9% 9%

February 9% 3% 3%

March 3% 9% 9%

April 9% 3% 10% 13%

May 3% 3% 10% 13%

June 3% 3% 10% 13%July 3% 15% 15%

August 45% 3% 3%

September 3% 9% 9%

October 9% 5% 5%

January, 9%

February, 3%

March, 9%

April, 13%

May, 13%

June, 13%

July, 15%

August, 3%

September, 9%

October, 5%

November, 4%December, 4%

Production Volume

January

February

March

April

May

June

July

August

September

October

November


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November 5% 4% 4%

December 4% 4% 4%

Total 100% 45% 100%

Exhibit 8

Store Location

Sl. Name of

Showroom

Address Show Room

Size (Sqft)

1 Dhanmondi 351 Rifles Square, 3r

Floor, Road-2,

Dhanmondi, Dhaka.

692

2 Baily Road 2 Proparty Arcade, Baily Road, Dhaka. 340

3 Baily Road-2 5-6 Navana Baily Star, Baily Road, Dhaka. 502

4 Banani House 26, Road 11, Block D, Banani, Dhaka. 360

5 Uttara House 9, Sector 7, Sonargaon Janopath Uttara,

Dhaka.

3,320

6 Deshi-Dosh Bashundhara City Shopping Mall, Label 7,

Block A, Shop 98, 13/Ka/1 Panthapath, Dhaka.

1,600

7 Deshi-Dosh (Ctg) Afmi Plaza, 1/A Baizid Bostami Road,

Panchlish, Chittagong.

1,500

8 Aziz Market Shop No. 40, 2n

Floor, Aziz Cooperative

Super Market, Shahbag, Dhaka.

420

9 Wari 28 Rankin Street, 2n

Floor, Wary, Dhaka 840

10 New York 37-38, 73r

Street, Jackson Heights, NY-11372 915

11 Florida 3926 Loretto Age, Sebring, Florida-33872. 320


25/25

Letter of Transmittal

December 01, 2012

Dr. Suddhasattwa Rafiq

Course Instructor of Entrepreneurship

Institute of Business Administration,

Jahangirnagar University.

Subject: Submission a report on " Study on Ms. Tahsina Shahin & Sadakalo"

Sir,

Here is the report on study on Ms. Tahsina Shahin & Sadakalo that you asked us to prepare in the

beginning of the semester.

By studying the records of analytical data from different sources, I have prepared this report.

This report covers the biography of Tahsina Shahin and Sadakalo.

I am very grateful to you for giving me such an opportunity to make the report ready which will

enhance my skills. I hope this report fulfils all the basic criteria of report writing.

Sincerely yours

Md. Sakhawat Abedin (ID-20120183)

Md. Shakilur Rahman (ID-201201073)

2nd Batch

WMBA,IBA-JU

study on ms. tahsina shahin & sadakalo

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