STRIKING CONVERSION OPTIMIZATION GOLD

BETTER DATA MEANS A BETTER BOTTOM LINE

@DANIELMCGAW #EFFINAMAZING

@DANIELMCGAW

WHAT TOOLS COME TO MIND WHEN I SAY AB TESTING?

@DANIELMCGAW #EFFINAMAZING

@DANIELMCGAW #EFFINAMAZING

WHAT TOOLS COME TO MIND WHEN I SAY AB TESTING?

@DANIELMCGAW #EFFINAMAZING

WHAT TOOLS COME TO MIND WHEN I SAY AB TESTING?

THESE TOOLS ARE GOOD AT TWO THINGS

@DANIELMCGAW #EFFINAMAZING

1. BUILDING VARIATIONS OF A PAGE QUICKLY

@DANIELMCGAW #EFFINAMAZING

2. PUTTING VISITORS INTO THOSE VARIATIONS

@DANIELMCGAW #EFFINAMAZING

OK, YOU MIGHT SAY . . .

@DANIELMCGAW #EFFINAMAZING

OK, YOU MIGHT SAY . . .

“THEY TELL ME THE WINNER AND STATISTICAL

SIGNIFICANCE OF THE TEST”

@DANIELMCGAW #EFFINAMAZING

THIS IS KINDA TRUE

@DANIELMCGAW #EFFINAMAZING

$$$$

@DANIELMCGAW #EFFINAMAZING

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

DO YOU MEASURE YOUR AB TESTS IN YOUR ANALYTICS TOOL?

@DANIELMCGAW #EFFINAMAZING

WTF?

DO YOU MEASURE YOUR AB TESTS IN YOUR ANALYTICS TOOL?

@DANIELMCGAW